A is for Audience: A to Z of LinkedIn

October 16, 2021 by ,

Ato Z of LInkedIn - AudienceThere are so many ways we can use LinkedIn, so many parts to the site and outcomes we want to achieve. Trying to do them all at once – trying to be everything to everyone – is doomed to failure.

The first key decision you should make on LinkedIn is who you want to talk to – who is YOUR audience? And what do you want to achieve from your engagement with them.

That underpins everything else you do – if you are talking to the right people then you have half a chance of your message getting across.

From that, you can decide:

✅ What to include in your profile to attract their attention
– that’s not just the information itself, but the language you use and the visuals you include to attract and influence
Continue reading →

Article Categories: A to Z of LinkedIn
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What’s your etiquette on LinkedIn

August 6, 2021 by ,

Hi, I’m Mark, I’m on LinkedIn and I’m worried.

Using LinkedIn comes with a set of challenges & concerns. More so than ever at the moment when things have changed so much over the past 18 months.

For many, one is still “What’s the etiquette here?” or “How should I act?” or “What should I post about?”.

There’s been lots written on this but most vastly overcomplicates things.

Don’t get me wrong, I understand people’s misgivings – I have them too, particularly about the trend to more personal posting.

But I feel most of us have an innate understanding of how to do things, because it should be no different to what we do when talking to people every day – via video or phone, or face to face again, which is thankfully returning.

We meet people, we introduce ourselves Continue reading →

Article Categories: B2B Advice for LinkedIn, LinkedIn Strategy, Using LinkedIn
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Using LinkedIn for Conversations

July 9, 2021 by ,

“LinkedIn is only about conversations!” announced one of the attendees on my training session yesterday – they’d been on a course and that’s what the trainer had told them. “That’s all there is to it!”

Well, sort of.

The trouble with talking about conversations up front is that it’s jumping the gun a little. It’s like talking about how it feels to win an Olympic medal before you’ve decided which sport to take up.

There are some additional steps to take first.

Such as: Continue reading →

Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice, LinkedIn Marketing, Using LinkedIn
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5 Cs for Christmas – LinkedIn Advent Calendar (Day 24)

December 24, 2020 by ,

The equivalent of 5 Gold Rings, I give you 5 Christmassy C’s! Consider these when you are on LinkedIn, not just at the end of this weird year, but anytime.

✅ CONVERSATION
Think about talking to people rather than trying to sell to them. That will come.

The ‘Know – Like – Trust’ idea still rings true.

Humanising content on LinkedIn has been a feature of 2020 & it creates conversations that develop relationships.

✅ CUSTOMISATION
Create something that is personalised & individual. Continue reading →

Article Categories: Business Development on LinkedIn, LinkedIn Marketing, LinkedIn Strategy, LinkedIn Tips
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I saw three website – LinkedIn Advent Calendar (Day 5)

December 5, 2020 by ,

Here’s an easy win for you on your Profile.

The Contact Info section has a prime position at the top of the page. It automatically contains a link to your Public Profile – you know the one that can be seen anywhere on the web. (You can personalise the link, BTW!)

And …

Well for many people, there is no ‘and’. That’s the only thing in there, which is a bit of a waste.

What other contact info would be good?

Well, at the very least, give visitors to your Profile a nudge as to where they can find out more.

A link Continue reading →

Article Categories: Business Development on LinkedIn, LinkedIn Advice, LinkedIn Training
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Here’s looking at you – LinkedIn Advent Calendar (Day 4)

December 4, 2020 by ,

Keep an eye on who has been looking at your Profile page on LinkedIn.

Do you do that already? Yes? Awesome!

Then what do you do …?

Hopefully you do SOMETHING because this is a great opportunity you’ve been given.

This isn’t a list of (random) names but more of a list of caller IDs – people who have dialled in but, for whatever reason, didn’t get in touch at that time.

They could be in research mode, building a list of potential suppliers or partners. So … get yourself to the top of that list!

What do I do? Continue reading →

Article Categories: B2B Advice for LinkedIn, Job Seeking, LinkedIn Search
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