Category Archives: LinkedIn Company Pages

Getting Prepared for LinkedIn’s new Interface

surgeonThere’s been a slow drip feed of information since August when LinkedIn announced that they would be making big changes to the interface and it has subsequently turned out, some equally large changes to aspects of the functioning of the site.

Probably.

I say probably because even those with the beta version of this new interface have been experiencing a developing system with multiple changes since it arrived some 4 weeks ago, and no doubt will continue to do so as the process develops.

What we can be sure of is that we do need to be prepared and to make sure that we have our data secured so that we are prepared for whatever awaits.

These are 6 actions, I would therefore encourage you to take:

1) Back up your Profile

The format of the profile (and certain content elements of it too) is changing with the new interface so it’s a good time to make a back up to make sure that you retain all of the information that you have put in there. (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice, LinkedIn Company Pages, LinkedIn Site Changes, LinkedIn Tips
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LinkedIn Showcase Pages – new to LinkedIn Company pages

LinkedIn Groups searchI’ve been watching something develop on LinkedIn over the past few weeks called Showcase Pages that I stumbled upon when looking at Adobe’s Company Page – today LinkedIn appears to have released them to the rest of the network which could well be a very exciting development.

Company Pages, to recap, are where companies and organisations have their ‘home’ on LinkedIn. They have grown up massively since their launch back in 2010 and now are a very powerful tool which can be used by corporates and small businesses alike, bringing together employees, products & services as well as distributing news from the organisation. A mixture of information, ‘push marketing’ and social proof (via the ‘Recommendations’) that has huge power and potential for both the visibility and integration of company activities on LinkedIn.

Well, it appears that we can now add Showcase Pages to the mix. These are additional sections connected to the Company Pages and are designed to allow a company to spotlight a brand, product line, business unit or initiative – essentially, they allow you to provide a highlight these areas and, in doing so, allow you to better segment the audience that you wish to deliver certain information to, as well as be a focal point for both broadcasting the messages and also encouraging interaction around these specific topics or product sets. (more…)

Article Categories: Businesses using LinkedIn, Content Marketing, LinkedIn Company Pages, LinkedIn Site Changes
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10 things to get right on your Company Pages

company-pagesThere have been a whole raft of changes throughout the LinkedIn site over a number of months now … and they’re not finished yet!

One area that has seen a host of changes has been the Company Pages which have been continually developed in a variety of different ways. Having started out as a simple profile page for companies, it has now becoame a key tool for companies both large and small, providing an important additional resource from a marketing and visibility perspective.

Hopefully, you have the key elements of your own company pages in place already but here are some elements that I’d advise to take a quick check over to make sure that you are using them to best effect. (more…)

Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Company Pages
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