Using LinkedIn: 5 steps to success

Using LinkedIn: 5 steps to successThere is an ever increasing body of evidence showing that LinkedIn is the place to be within the social media world if you are looking to gain serious traction in the online business networking world. It is also generally considered to be a great social media antidote to the (all too often) chaotic worlds of Facebook and Twitter.

However, it’s important to realise that using LinkedIn can still very time intensive like most social media tools, even if we make the most of integrating our other online tools and sharing information we create elsewhere (as well as on LinkedIn itself). It’s unfortunately true that the business world is littered with people who have tried to take on too much and suffered the consequences – the internet world, because of it very nature, offers us a range of tools and the ability to follow in those footsteps unless we go in with clear business objectives in mind!

Therefore, to gain all of the benefits that LinkedIn can offer without suffering the potential downsides, it’s important to (more…)

LinkedIn in figures: Hubspot Infographic

LinkedIn InfographicI do like the recent trend towards creating Infographics which are hugely useful I find in getting your point across of a certain subject in a concise and very visual way. Sadly, I really don’t have the talent to do them justice so instead I wanted to share with you one created at the end of June 2010 by Hubspot.

Lots of interesting pointers in it and created soon after LinkedIn announced that they had passed the 70 million member mark – no mean feat, even given the current increasing focus on the whole area of Social Media and how it can work to increase customer interaction and business success on the back of that.

One key element in the report for me was that (more…)

LinkedIn hits 4m users in UK

Linkedin Training ServicesWhile it’s true that Facebook and Twitter get a lot of press coverage, LinkedIn continues to quietly go about its business, developing a hugely interactive platform and in the process building up an impressive (and remarkably active) user base.

Earlier this month, it announced that it has now surpassed 70m users worldwide while, in the UK, the number of users has also exceeded 4m for the first time. This certainly means that it is not only a key business networking site but its rate of growth also seems to be increasing. Certainly, from my own point of view, during the monthly “Introduction to LinkedIn” session we do at (more…)