There’s been a slow drip feed of information since August when LinkedIn announced that they would be making big changes to the interface and it has subsequently turned out, some equally large changes to aspects of the functioning of the site.
I say probably because even those with the beta version of this new interface have been experiencing a developing system with multiple changes since it arrived some 4 weeks ago, and no doubt will continue to do so as the process develops.
What we can be sure of is that we do need to be prepared and to make sure that we have our data secured so that we are prepared for whatever awaits.
These are 6 actions, I would therefore encourage you to take:
1) Back up your Profile
The format of the profile (and certain content elements of it too) is changing with the new interface so it’s a good time to make a back up to make sure that you retain all of the information that you have put in there. (more…)
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On any network, there are going to be differing views and differing goals among those who frequent it. It’s to be expected … and, in this sense, LinkedIn is no different. Given the huge diversity of people on the site and the wide variety of reasons they have for being there, the opinions expressed will naturally include some you may not agree with or indeed wish to read.
For me personally, I like to remain focused in terms of what I share and what I read on the site and one of the places where this is most relevant is on LinkedIn’s homepage – or rather MY homepage – where my newsfeed displays Updates, news and commentary from people in my network.
Of late, LinkedIn seems to have been in a constant state of flux – some changes have been good but one of the most noticeable results has been the increase in perhaps less ‘business focused’ Updates including maths quizzes, word search and the like, as well as overtly political or religious posts – some have called this “Facebook-ification” of LinkedIn. Whatever it is, I for one could do without the vast majority of it.
Luckily, however, we have a certain degree of control over what appears there – allowing us to cut down on the noise and to focus on the content that is of interest to us individually.
This article looks at a couple of key ways you have control over the tool that is YOUR homepage. (more…)
This is the second part of a 2 post series looking at some key housekeeping tasks that I’d recommend on LinkedIn – things that we might consider to be in the “New Year Resolution” category but which I believe some be a continual process throughout the year.
The first post looked at some key planning and usage elements that I believe to be fundamental to how we successfully work on LinkedIn and here in the second, we turn our attention to some practical and functional elements which I would encourage you build into any back up process going forward. (more…)
No matter why we are on LinkedIn, using the search functionality effectively is always going to be hugely important. It can save us hours by ensuring that we target those who are going to fit our criteria and near as possible and allow us to focus in on quickly and with greater clarity on whom we want to talk to.
In many ways, it really doesn’t matter whether you are prospecting for new clients and business, identifying new partners or suppliers, using LinkedIn to identify potential candidates for a role you are looking to fill or identifying potential company contacts as a job seeker … in each of these cases, the more effectively we search, the greater our chances of success are.
So, before you start to search, take a step back …
… think …
… decide whom you are really looking for …
… what position they might hold or what skills they might possess …
… how might they present these elements themselves …
… then start to search.
The greater the number of “right people” that we can establish a first pool of people who fit our search criteria the better it will be for us and allow us to apply the more targeted criteria to a better set of possible targets. (more…)
November was another really busy month (which is great!) primarily running in-company workshops with a particular focus on Using LinkedIn for Business Development as well as presenting at some great events – there was the Midlands Expo at the start of November and then the NorthWest Expo last week at Old Trafford, both really well attended!
December is shaping up to be similarly hectic but the main event I’ll be speaking at this time is online … at the LinkedIn Success Summit which is a virtual event running from 7th – 11th December and featuring some of the best known trainers and speakers on LinkedIn from … well …all round the world really including some of my personal favourites.
I’m pleased to say that I will also be adding to the mix. 🙂