Category Archives: LinkedIn Tips

The Marmite nature of LinkedIn Notifications

Well, as the phrase goes, you either love them or hate them but one thing that you’ll find it difficult to do is simply miss notifications on LinkedIn … and that’s probably a good thing, given what they are trying to achieve. 🙂

As with so many things on LinkedIn, the issue arises because people want to use the site in different ways and so something which one person finds of value, another might consider to be a waste of time or better suited to a site like Facebook. And so it is with LinkedIn Notifications. So the challenge we face is how to get the best out of them and to avoid the annoyance that people feel that they are in some way irrelevant and intrusive.

Luckily, and again like so much on LinkedIn, you can customise this section allowing you to see the ones that you are interested in and hide those that for you are simply irrelevant noise.

So what are Notifications?

Notifications do very much what they say on the tin – they simply notify you when something which is deemed of interest or importance to you happens. You’ll find them in the main menu and they appear for a number of very different reasons.

Some of the main ones are when (more…)

Article Categories: Advanced LinkedIn, LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips
Article Tags: , , ,

Think when you search on LinkedIn …
or better still, think before you search

LinkedIn SearchNo matter why we are on LinkedIn, using the search functionality effectively is always going to be hugely important. It can save us hours by ensuring that we target those who are going to fit our criteria and near as possible and allow us to focus in on quickly and with greater clarity on whom we want to talk to.

In many ways, it really doesn’t matter whether you are prospecting for new clients and business, identifying new partners or suppliers, using LinkedIn to identify potential candidates for a role you are looking to fill or identifying potential company contacts as a job seeker … in each of these cases, the more effectively we search, the greater our chances of success are.

This is all particularly true with the search options on the new 2017 interface – most of the functionality that we need is still in there but so many people people that because the ‘advanced search’ link has disappeared that you can no longer do complex searches on the free account. Not true! All the searches below are from the free account.

Anyway, before you start to search, take a step back …

… think …

… decide whom you are really looking for …

… what position they might hold or what skills they might possess …

… how might they present these elements themselves …

… then start to search.

The greater the number of “right people” that we can establish a first pool of people who fit our search criteria the better it will be for us and allow us to apply the more targeted criteria to a better set of possible targets. (more…)

Article Categories: Advanced LinkedIn, LinkedIn Search, LinkedIn Strategy, LinkedIn Tips
Article Tags: , , ,

Getting Prepared for LinkedIn’s new Interface

surgeonThere’s been a slow drip feed of information since August when LinkedIn announced that they would be making big changes to the interface and it has subsequently turned out, some equally large changes to aspects of the functioning of the site.

Probably.

I say probably because even those with the beta version of this new interface have been experiencing a developing system with multiple changes since it arrived some 4 weeks ago, and no doubt will continue to do so as the process develops.

What we can be sure of is that we do need to be prepared and to make sure that we have our data secured so that we are prepared for whatever awaits.

These are 6 actions, I would therefore encourage you to take:

1) Back up your Profile

The format of the profile (and certain content elements of it too) is changing with the new interface so it’s a good time to make a back up to make sure that you retain all of the information that you have put in there. (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice, LinkedIn Company Pages, LinkedIn Site Changes, LinkedIn Tips
Article Tags: , , , ,

Changing your LinkedIn homepage to suit you

linkedin-updates-topimageOn any network, there are going to be differing views and differing goals among those who frequent it. It’s to be expected … and, in this sense, LinkedIn is no different. Given the huge diversity of people on the site and the wide variety of reasons they have for being there, the opinions expressed will naturally include some you may not agree with or indeed wish to read.

For me personally, I like to remain focused in terms of what I share and what I read on the site and one of the places where this is most relevant is on LinkedIn’s homepage – or rather MY homepage – where my newsfeed displays Updates, news and commentary from people in my network.

Of late, LinkedIn seems to have been in a constant state of flux – some changes have been good but one of the most noticeable results has been the increase in perhaps less ‘business focused’ Updates including maths quizzes, word search and the like, as well as overtly political or religious posts – some have called this “Facebook-ification” of LinkedIn. Whatever it is, I for one could do without the vast majority of it.

Luckily, however, we have a certain degree of control over what appears there – allowing us to cut down on the noise and to focus on the content that is of interest to us individually.

This article looks at a couple of key ways you have control over the tool that is YOUR homepage. (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Tips
Article Tags: , , , ,

Housekeeping essentials on LinkedIn – Practical & Functional

Linkedin Housekeeping ChecklistThis is the second part of a 2 post series looking at some key housekeeping tasks that I’d recommend on LinkedIn – things that we might consider to be in the “New Year Resolution” category but which I believe some be a continual process throughout the year.

The first post looked at some key planning and usage elements that I believe to be fundamental to how we successfully work on LinkedIn and here in the second, we turn our attention to some practical and functional elements which I would encourage you build into any back up process going forward. (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Q & A on LinkedIn, Security on LinkedIn, Using LinkedIn
Article Tags: ,

Housekeeping essentials on LinkedIn – Planning & Usage

LinkedIn Housekeeping 2015As ever, there are lots of posts appearing about things to do at the start of the New Year and I guess to an extent that this could be labelled in a similar manner, however …

While these are certainly things that you should be doing during as a start of the year re-appraisal, they are also ones that would be valuable as an ongoing checking – not daily or weekly necessarily but certainly when the requirement arises.

I have divided these into two sections and created two posts around them – this is the first and examines some key planning and usage elements that I believe to be fundamental to how we successfully work on LinkedIn and the second, some practical and functional elements which I would encourage you build into an back up process going forward. (more…)

Article Categories: LinkedIn Advice, LinkedIn Publisher, LinkedIn Strategy, LinkedIn Tips, Using LinkedIn
Article Tags: , ,