Participating on LinkedIn – or any online environment – comes with its own particular set of challenges & concerns. One of those concerns is often “What is the etiquette of using it?”
In response, people have written a whole range of pieces of advice and there are there are massive tomes advising on how to go about it. While they have their place, I honestly feel they vastly over complicate the whole thing.
Don’t get me wrong, I understand people’s misgivings. However, for LinkedIn, I feel most of us have an inbuilt understanding of how to do things, because it’s exactly what we do naturally face to face or over the phone every day. We meet new people, we introduce ourselves and ask about them … essentially, we talk to them!
However, on LinkedIn, either we disregard all of this accumulated knowledge (more…)
In the real world, when we meet someone face to face but before we have the opportunity to speak, they are already starting to build a mental image and first impression of us. They create a back story, imagine what we sound like and even how the conversation would start. It’s instant, it’s automatic & it’s based on what they see.
The same thing happens on LinkedIn … except there, all of this is conjured up by and based on our Profile.
In particular, the top part of our Profile – the Introduction Card – serves exactly that purpose and creates this first impression. Above all, it has two very visual parts that we need to use to influence and, to an extent, direct that first impression.
Those elements are the banner & our photo.
Let’s take the banner first. This is “prime real estate” (more…)
Let me ask you a personal question.
You’ve been to networking events, haven’t you? When was the last time you went up to someone at one of these, stretched out your hand and, to introduce yourself, uttered those immortal words “Please add me to your LinkedIn network”.
Or if we put it in a slightly different context, when did you last walk into a sales meeting and say “I’d like to add you to my client list”.
That long, eh?
So, my question to you is, why do people continue to do so on LinkedIn when they send a Connect request? You may recognise the phrase – it’s the default invitation that the system sends out & I still receive loads like that. Perhaps you do too? (more…)
Over the past few weeks, I have sent out a series of LinkedIn hints and tips in infographic form relating to elements on the site that I have been asked about, that I have seen have been causing issues or things that have changed and were worthy of a mention.
I have decided to bring those together in a single post to save you having to search them out on my LinkedIn feed in an effort to be extra helpful .. oh, and with an additional explanation below each one in case the image does tell you the whole story!
Hope you enjoy and do feel free to share!
1. Don’t send your message before you want to
When you go to your Messenger system, there are occasions when, quite naturally, you might want to start a new paragraph and have hit the key to go to a new line in the message and yet found that the message instead has been sent. Annoying!
That is unfortunately the default format on LinkedIn. However, if you go to the Messanger area then just next to the “Send” button, you will see three dots which allows you to turn that off and allow you to format your message as you wish. (more…)
LinkedIn has been prolific in the last few months in rolling out a huge range of new elements across the site, often first on the mobile devices before then trialling and releasing them on the main desktop version.
One such feature that seems to have just received the ‘desktop treatment’ is called Kudos which was released about 6 weeks ago on mobile and allows you to thank specific people in your network for standing out in some way. They do this by giving you the chance to create and post an update containing an image which looks rather like a type of digital postcard, thanking that person for standing out in some way.
Now before you switch off, that’s really quite a nice thing to do. We know how powerful and important ‘Recommendations’ are on the site and while there are some amongst us (my hand’s firmly ‘up’ at this point) who are less convinced about ‘Endorsements’ because of the rather random way they are given by some (hey, I have double figure endorsements for my skill in ‘Extreme Ironing’ which is fairly random in itself), (more…)