When we talk about getting our profile up on LinkedIn, most of the time we’re thinking about our Personal Profile. And rightly so, it is the central element of our activity on LinkedIn. However, there are two other “profiles” that we have control over as well – or maybe one and a half would be closer. Our company’s profile (better known as the Company Pages) and our Public Profile.
Our Personal Profile is where we add our details, experience, summary and all of the information that’s relevant about us; the Company Pages, on the other hand, is where we can represent our company and its products or services; finally, our Public Profile … the “half” … is one that is automatically created from our Personal Profile and then appears out on the Web.
At first sight, this Public Profile may seem unimportant in comparison, but do bear in mind that while your main profile can be viewed by the 259+ million members of LinkedIn, your Public Profile is Continue reading
I’ve been watching something develop on LinkedIn over the past few weeks called Showcase Pages that I stumbled upon when looking at Adobe’s Company Page – today LinkedIn appears to have released them to the rest of the network which could well be a very exciting development.
Company Pages, to recap, are where companies and organisations have their ‘home’ on LinkedIn. They have grown up massively since their launch back in 2010 and now are a very powerful tool which can be used by corporates and small businesses alike, bringing together employees, products & services as well as distributing news from the organisation. A mixture of information, ‘push marketing’ and social proof (via the ‘Recommendations’) that has huge power and potential for both the visibility and integration of company activities on LinkedIn.
Well, it appears that we can now add Showcase Pages to the mix. These are additional sections connected to the Company Pages and are designed to allow a company to spotlight a brand, product line, business unit or initiative – essentially, they allow you to provide a highlight these areas and, in doing so, allow you to better segment the audience that you wish to deliver certain information to, as well as be a focal point for both broadcasting the messages and also encouraging interaction around these specific topics or product sets. Continue reading
If you feel like you’re being stalked while you are on LinkedIn then you might well be right. However, there’s no need to keep looking over your shoulder, it’s really not as sinister as it sounds – as it happens, I’m not thinking here about any external followers but rather 3 elements of your profile that accompany you and your activity around the site.
These 3 elements are your name, your photo and your Professional headline … and they really are key to your success.
They are highly visible in some of the most important places around the LinkedIn site. One is right at the top of your Personal Profile where they are the first things that people see as they land on your profile page and check you out – it’s hugely important to ensure that you get these right as they will set the scene for everything else that you then present below. Continue reading
As either an information broadcast method, a content marketing tool or an easy method of engagement, the Updates on LinkedIn remain an often used yet rarely optimised opportunity on the site.
The Updates box site prominently at the top of your homepage on LinkedIn. However, it isn’t the easy “solve all” tool that some consider it to be – simply sending something out to appear on your connections’ homepage is not going to immediately generate hundreds of hits. Rather it is a gradual process requiring patience – a drip feed approach which increases visibility, generates page views and likes, delivers key information to connections and keeps you ‘front of mind’. If done correctly.
You’re out with friends and yet you’ve bumped into someone who clearly monopolises the conversation when they’re talking to others. You can just see the person that they are talking to slowly shut down and do that tired nodding thing with the occasional “hhmmm, yes”, all the time looking to get away.
Ring true? Well, unsurprisingly, the exact same thing happens online on LinkedIn – see I told you that it was the nearest thing to everyday interaction, albeit on the web. We can, on occasions, find that the real information that we want to receive and read can get drowned out by all the other noise that’s going on.
In this instance, what some people tend to do is flood YOUR Update stream on YOUR LinkedIn homepage with … well, THEIR updates. That is what it’s designed to do in fact – allow you to share great information that you believe your connections will be interested in with them … but in moderation.
What some people so is fall into the “Twitter stream” trap and think that it’s important to keep a constant Continue reading