Getting the most from Who’s Viewed Your Profile page
Whenever I’m running training sessions, one of the areas we talk about that always gets a big thumbs up from the attendees is the “Who’s Viewed Your Profile” page on LinkedIn.
In almost all cases, when I ask if people check out who’s been looking at their Profile Page, I get a resounding “Yes!” from the majority of those in the room. That’s great! However, their reasons tend to be more personal interest than anything else and any solid action that they take afterwards, using the information they find there, is much less clear cut.
For me, I’d encourage you to make it as practical as possible. It’s a source of potentially very valuable information and if you are already using it as such, then congratulations! For me, that more how it should be used, something which is much more useful than a simple area of interest as the information it contains can lead to both new potential contacts and opportunities. (more…)
One of the big changes which happened when the top of the profile was modified earlier this year was that it provided the contact info box with a much more prominent position – previously this information had been somewhat lost in the wilderness in the right hand side bar and to be honest somewhat lost when you looked at someone’s profile.
LinkedIn has been prolific in the last few months in rolling out a huge range of new elements across the site, often first on the mobile devices before then trialling and releasing them on the main desktop version.
The ‘People Also Viewed’ section is an area that has great potential value to people looking at your profile page. However, unlike most other parts of your profile, this is one that you don’t directly control in terms of the information it provides.
There are some layout changes to the Personal Profile page which are being rolled out at the moment on LinkedIn – this is following a similar phase to other roll outs with a beta phase coming first and then extended across the network.