LinkedIn Public Profile: how to use & optimise

When we talk about editing or optimising our profile on LinkedIn, most of the time we’re thinking about our Personal Profile. And rightly so, it is the central element of our activity on LinkedIn.

Our Personal Profile is where we add our details, experience, summary and all of the information that’s relevant about us and what we do. This is essentially our representation on LinkedIn – you could almost call it your avatar or your sales & marketing document, Business card on steroids or even your CV depending on what you are using LinkedIn for.

However, when you create your profile on LinkedIn, the system automatically creates what is essentially a mirror image of it called your Public Profile. It is this page that is then indexed by the external search engines such as Google or Bing, and then appears in the search results out on the web. You can see what LinkedIn displays and make any changes required by accessing the Public Profile from the button in the top right hand corner of your main Personal Profile page.

At first sight, this Public Profile may seem unimportant in comparison, but do bear in mind that while your main profile can be viewed by the 635 million members of LinkedIn, your Public Profile is visible to anyone around the world with access to the Internet!

More than that, given the way that LinkedIn panders to Google and its ranking algorithm, your public profile on LinkedIn is likely to appear towards the top of the 1st page as well when you search for your name! Continue reading

Article Categories: Optimise your Profile
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B is for Banner: A to Z of LinkedIn

We’ve all heard the phrase that “A picture is worth 1000 words” and we have a piece of prime real estate at the top of our Personal Profile that is the ideal place to make the most of exactly that.

You may recognise the blue ‘network’ looking image that I’ve added below as the default background or banner that introduces so many profiles …. what a waste!

With a little bit of work (or a visit to somewhere like canva.com), we have the opportunity to create something that gives a very powerful visual message to introduce the rest of your profile.

In fact the banner makes up about 40% of what LinkedIn calls the “Introduction Card”, that top part of your profile also containing your photo, headline and Contact Info – good description really because that’s what it does. It introduces Continue reading

Article Categories: A to Z of LinkedIn, Optimise your Profile
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Keeping you safe – Two Step Verification on LinkedIn

Security is high on most people’s priority lists nowadays and there are a number of security measures available on LinkedIn to stop people breaking into your account – and let’s face it, we want to avoid that at all costs.

The two step verification option is an important element that LinkedIn introduced a while ago but it is there to supplement some of the other security elements which already exist on the platform, so it seems worth spending a couple of moments on them first.

Be password savvy

The password is an obvious one and many of us are guilty of a few cardinal sins when it comes to passwords, either on LinkedIn or elsewhere.

Personally, I still quite like the ‘underwear ‘ analogy when it comes to dealing with and managing your LinkedIn password, that to say treat it like your underwear and Continue reading

Article Categories: LinkedIn Advice, Security on LinkedIn, Using LinkedIn
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A is for Audience: A to Z of LinkedIn

Ato Z of LInkedIn - AudienceThere are so many possible approaches to using LinkedIn that people often try to be everything to everyone. This is doomed to failure.

The first key decision you should make on LinkedIn is who you want to talk to – who is YOUR audience? And what do you want to achieve from your engagement with them.

From that, you decide:

📌 what to include in your profile to attract their attention (information, language, visuals)
📌 who to seek out in your searches (prospects, employers, introducers)
📌 what content should you publish & to what end (personal, business focus, skills based)
📌 whose posts should search out & engage on (clients, peers, prospects)

If you don’t, you’re essentially Continue reading

Article Categories: A to Z of LinkedIn
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16 Strategic Post ideas for LinkedIn

There are a number of key worries that people have as they start to post on LinkedIn and what to write about, whether they will have enough to talk about and how best to communicate their messages to their readers all come high up the list … effectively, what sort of posts should they write. Well, posts can take many shapes and forms according to the author’s inclination and the readers’ preferences – I think the skill comes in matching the two as closely as possible.

To help you in your deliberations, here’s a list of 16 possible types of posts that you could look at to develop the conversation through your posts – they won’t all be relevant for every post, update or even article that you publish but they should help to spark some ideas on ones that would be most applicable for you.

1. Foundation Posts

Foundation posts – sometimes also referred to as “Pillar” posts – are the core content areas that your posting activity should be built upon and they focus on the key subject areas that you want to communicate to your connections and potential prospect. Given their importance, they are Continue reading

Article Categories: B2B Advice for LinkedIn, Content Marketing, LinkedIn Marketing, Using LinkedIn
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Remember the Time Warp for LinkedIn Mobile App

Looks like LinkedIn have gone all Time Warp on us when it comes to the mobile app. What are you on about I hear you ask …

Well, finally they have started to bring into line one outstanding difference between the desktop and the mobile app – the banner that sits at the top of your profile should contain lots of good information but the bane of the marketing department’s life has been the fact that while your photo was moved across to the left hand side at the start of 2017, on the mobile app it has steadfastly remained in the centre on the mobile app.

As of this week, however, it has just taken a Jump to the Left (now we get to the Time Warp reference!) to put it in line with the desktop and give us all an additional tranche Continue reading

Article Categories: Advanced LinkedIn, LinkedIn Mobile, LinkedIn Site Changes, Using LinkedIn
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