There are so many ways we can use LinkedIn, so many parts to the site and outcomes we want to achieve. Trying to do them all at once – trying to be everything to everyone – is doomed to failure.
The first key decision you should make on LinkedIn is who you want to talk to – who is YOUR audience? And what do you want to achieve from your engagement with them.
That underpins everything else you do – if you are talking to the right people then you have half a chance of your message getting across.
From that, you can decide:
✅ What to include in your profile to attract their attention
– that’s not just the information itself, but the language you use and the visuals you include to attract and influence
Don’t try to create a LinkedIn Profile that speaks to everyone. You can’t.
As Lincoln is famously quoted as saying “You can’t please all of the people all of the time”.
The same most certainly rings true when it comes to your Profile as well – write it to try to talk to everyone and you’ll end up talking to no-one.
So, it’s really important to decide who is your target audience when writing it. Continue reading
As part of the LinkedIn for Business course and the Social Selling training, we talk about creating visibility through posting. We also talk about how engagement – our real aim – can come from lots of other areas as well.
Don’t get me wrong, Posts are important for visibility but there’s much more you can tap into.
I usually encourage people to start by focussing on commenting instead, getting involved in conversations before starting them themselves.
So for me, commenting is in many ways just as important as Posting – maybe more so! Continue reading
Hi, I’m Mark, I’m on LinkedIn and I’m worried.
Using LinkedIn comes with a set of challenges & concerns. More so than ever at the moment when things have changed so much over the past 18 months.
For many, one is still “What’s the etiquette here?” or “How should I act?” or “What should I post about?”.
There’s been lots written on this but most vastly overcomplicates things.
Don’t get me wrong, I understand people’s misgivings – I have them too, particularly about the trend to more personal posting.
But I feel most of us have an innate understanding of how to do things, because it should be no different to what we do when talking to people every day – via video or phone, or face to face again, which is thankfully returning.
We meet people, we introduce ourselves Continue reading