Getting Prepared for LinkedIn’s new Interface

surgeonThere’s been a slow drip feed of information since August when LinkedIn announced that they would be making big changes to the interface and it has subsequently turned out, some equally large changes to aspects of the functioning of the site.

Probably.

I say probably because even those with the beta version of this new interface have been experiencing a developing system with multiple changes since it arrived some 4 weeks ago, and no doubt will continue to do so as the process develops.

What we can be sure of is that we do need to be prepared and to make sure that we have our data secured so that we are prepared for whatever awaits.

These are 6 actions, I would therefore encourage you to take:

1) Back up your Profile

The format of the profile (and certain content elements of it too) is changing with the new interface so it’s a good time to make a back up to make sure that you retain all of the information that you have put in there. Continue reading

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice, LinkedIn Company Pages, LinkedIn Site Changes, LinkedIn Tips
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Communicating your career intentions on LinkedIn
(aka – it’s not you it’s me)

Jobs on LinkedInHere’s a situation for you, one that perhaps you or someone you know might be in. You’re looking for a job – you don’t necessarily want your boss to know but you would like to make recruiters aware via LinkedIn that you … just might … be available and interested.

There have always been some very obvious methods open to us – adding “currently looking” in your professional headline or prominently in the main body of your profile would be one such way. That’s a little bit in your face though and certainly something that could be seen by your current employer.

Now, however, we have another – one that is only visible to users of the full Recruiter package on LinkedIn it’s true, but one that I’d recommend adding in any case to any active job seeker on LinkedIn.

So what does it do?

Essentially it allows us to add and share certain pieces of specific information and makes them available via one of the advanced search filters in the LinkedIn Recruiter package.

To tap into this, you’ll need to head over to Continue reading

Article Categories: Jobseekers using LinkedIn, LinkedIn News, LinkedIn Site Changes
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Using hashtags on LinkedIn

linkedin-hashtagThings have changed over the years when it comes to using hashtags on LinkedIn but, as of September 2016, I’m pleased to say that they are making a welcome return! Hurrah!

The article at the bottom of this page was the initial situation when LinkedIn first introduced hashtags in 2013 – life was good and the world was full of the joys of hashtags, pushed primarily by Twitter if truth be told. LinkedIn followed suit and all was well in the online world with LinkedIn and Twitter cooperating in certain areas with some interlaced functionality when it came to updates and news.

Then divorce came – almost of Brangelina proportions – and the fall out began. It’s not clear if Twitter won custody of the hashtags but certainly LinkedIn was refused viewing rights and, in stark difference to the rest of the online world, LinkedIn strode on without hashtag support.

It seems though that time is indeed a big healer and last month on the LinkedIn App, hashtags once more became live and searchable again.

While this new element has not yet reached the desktop version, there are major changes afoot and they look certain to make a return there as well. Hopefully we might also get the return of the site wide search which would make LinkedIn a much more integrated and navigable environment – only time will tell.

I, for one, am very pleased – a return to this mainstream functionality seems sensible in my eyes and seems to reflect a more open stance from LinkedIn of late which I believe will serve them really well in the years ahead.

My only hope is that people don’t go silly and flood their posts with silly long hashtags which ultimately do no-one any great good in a futile attempt at humour and the like. #linkedinyeah #hopingforsense #hashtagsereturn #happymark #hashtagmadness

Whoops …

——————

[Update 2: as of August 2016, strange things are afoot! When using the LinkedIn mobile app, you can now once again use hashtags which are showing up in the typical clickable way. This is still not the case on the desktop version but we can but hope that that will follow suit once again and maybe, just maybe, a site wide search again which would be very welcome. Watch this space!]

[Update: as of 29th July 2013, LinkedIn has removed the LinkedIn Signal functionality from the site and with it the use of hashtags as quoted below. A real pity because of its immense utility – if there are any ways to find the information it used to provide then I will report back here.]

[Initial post: March 2013] When we talk about hashtags, in most people’s minds they are primarily part of the Twitter ecosystem – the ability to categorise posts and allow people to search using those terms has certainly been of major benefit to tweeters. On LinkedIn, however, they have never been a particularly strong element, even less so after LinkedIn and Twitter’s ‘divorce’ of last year.

There has, however, been a little bit of a resurgence of late and LinkedIn has brought in an additional search option using hashtags that we might be wish to build into our own updates. Continue reading

Article Categories: LinkedIn Site Changes, LinkedIn Updates
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How LinkedIn can help sales teams

linkedin-sales-teamsI’m going to start this with a bit of a reality check … call me a wet blanket if you must … but I need to clarify something right from the start. LinkedIn is not going to sell for you. Sorry.

LinkedIn is also not going to remove the need for you to talk to clients and allow you to sit in the office clicking around their site all day and still make target. Sorry again.

What it can do, however, is fundamentally change the way that you identify, listen to, approach and engage with prospects in your market. In the right hands – in your hands – it can quite simply run rings around traditional research and preparation, allowing you to spend more time in front of the right people, with a greater chance they will be willing to listen and work with you.

A short example

A quick story of one small way it can help. A client, where I was running some LinkedIn workshops, reported an experience of one of their sales team. He was going to an exploratory meeting with 3 directors of a potential client – ahead of the meeting, he checked their profiles on LinkedIn, only to discover all three were connected to the owner of a company that was already a client of his.

To cut a long story short, Continue reading

Article Categories: Business Development on LinkedIn, Sales Navigator, Social Selling
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Create a stronger LinkedIn network with Centres of Influence

Hubs on LinkedInIn all the LinkedIn training sessions I run, whether they are sales, marketing or recruitment focused, we always spend a good amount of time looking at different ways to identify potential prospects or introducers on the site, as well as the differing ways to introduce yourself to them.

However, before tapping into the opportunities on offer from LinkedIn’s Advanced search, I always encourage people to first consider developing their networks further than they have already, in order to facilitate the process. As a first step, logically we start by checking who in our “real life” networks are currently on LinkedIn and also identifying what it really is that they are looking for from their network. This helps to give clarity to where our focus should be.

One area that I encourage then to look at are what I tend to call Centres of Influence – these are people who have networks which are highly focused around their area of expertise, an area which, most critically, coincides with your target audience. Continue reading

Article Categories: Advanced LinkedIn, LinkedIn Marketing, LinkedIn Search
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Don’t connect on LinkedIn!

caution-pleaseIf you are not going to connect properly on LinkedIn then in many respects, it’s better not to do so at all – okay, that’s all a might harsh really, but as I mentioned in my post entitled Personalise your LinkedIn Invite, I really would encourage you to always, always write a message to the person you are contacting rather than just send out the generic “I’d like to add you to my professional network on LinkedIn”.

Think about it – someone walks up to you at a networking event or a Conference. They don’t say a word … they just look you squarely in the eye and force their business card into your hand … then they walk off again. How would you react? Cherish that business card and resolve to call the person at the first opportunity … or bin it?

Surely that’s just the same thing isn’t it?

I do understand why some people are doing it though … because there are so many places on LinkedIn where we are essentially being ushered into sending the generic invite because of an inviting and highly visible “CONNECT” button tempting us in.

So where does this happen so I can avoid it?

Well, I’m glad you asked – this happens in the following places: Continue reading

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Business Development on LinkedIn
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