10 things to get right on your Company Pages

company-pagesThere have been a whole raft of changes throughout the LinkedIn site over a number of months now … and they’re not finished yet!

One area that has seen a host of changes has been the Company Pages which have been continually developed in a variety of different ways. Having started out as a simple profile page for companies, it has now becoame a key tool for companies both large and small, providing an important additional resource from a marketing and visibility perspective.

Hopefully, you have the key elements of your own company pages in place already but here are some elements that I’d advise to take a quick check over to make sure that you are using them to best effect. Continue reading

Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Company Pages
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Using hashtags on LinkedIn

linkedin-hashtagWhen we talk about hashtags, in most people’s minds they are primarily part of the Twitter ecosystem – the ability to categorise posts and allow people to search using those terms has certainly been of major benefit to tweeters. On LinkedIn, however, they have never been a particularly strong element, even less so after LinkedIn and Twitter’s ‘divorce’ of last year.

There has, however, been a little bit of a resurgence of late and LinkedIn has brought in an additional search option using hashtags that we might be wish to build into our own updates. Continue reading

Article Categories: LinkedIn Site Changes, LinkedIn Updates
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Don’t want to promote your past companies?

2 minute tips - LinkedIn Tips and AdviceWith the new personal profiles on LinkedIn, graphics and visibility are becoming more and more the order of the day.

One aspect of this is the company logo which now appears next to the company name of where you have worked within the Experience section, highlighting the company and its branding. All well and good if it’s where you work now, I’m sure you’ll agree. However, what about for the places you used to work? Continue reading

Article Categories: LinkedIn Tips, New LinkedIn Profile, Optimise your Profile
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LinkedIn’s New Profile – the lowdown and an action plan!

Well it looks like LinkedIn’s new profile for our personal accounts is being rolled out to the next phase of people and speeding up a little in the process, so I felt it was time to give a bit of a lowdown on it and what you are going to need to do.

By the way, for those who are coming along to the Public workshops in January, don’t worry it will all be included there! ;) As a very quick aside – lots of new locations and a special offer to launch them with on the 2013 Public Schedule – you can find details here!

This is quite a long post, so feel free to dip in and out of the areas of most interest to you.

There’s good and bad to report

On with the details! To start with, I have some good news and I have some bad news Continue reading

Article Categories: New LinkedIn Profile, Optimise your Profile
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LinkedIn Endorsements – my two pence worth

You can’t have failed to notice over the past couple of weeks that your updates have been filled with notifications of people endorsing each other. Whether this has been annoying you or has encouraged you to check out the profiles of those people, you’ll probably have your own opinion as to whether this is a key new feature or a step in the wrong direction.

Anyway, here’s mine …

For me, LinkedIn is a professional business that people use in a variety of ways from networking to developing business, to recruiting or job hunting. As such, anything that enhances your reputation or helps you achieve this is of benefit, particularly if it increases your standing amongst your peers or ‘ticks’ one of the list of requirements that potential prospects are working through.

My issue with endorsements is Continue reading

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Site Changes, Using LinkedIn
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