Treat people right – LinkedIn Advent Calendar (Day 3)



Participating on LinkedIn – or any online environment – comes with its own particular set of challenges & concerns. One of those concerns is often “What is the etiquette of using it?”

In response, people have written a whole range of pieces of advice and there are there are massive tomes advising on how to go about it. While they have their place, I honestly feel they vastly over complicate the whole thing.

Don’t get me wrong, I understand people’s misgivings. However, for LinkedIn, I feel most of us have an inbuilt understanding of how to do things, because it’s exactly what we do naturally face to face or over the phone every day. We meet new people, we introduce ourselves and ask about them … essentially, we talk to them!

However, on LinkedIn, either we disregard all of this accumulated knowledge Continue reading

Article Categories: LinkedIn Strategy, LinkedIn Tips, Using LinkedIn
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Dress Appropriately – LinkedIn Advent Calendar (Day 2)



In the real world, when we meet someone face to face but before we have the opportunity to speak, they are already starting to build a mental image and first impression of us. They create a back story, imagine what we sound like and even how the conversation would start. It’s instant, it’s automatic & it’s based on what they see.

The same thing happens on LinkedIn … except there, all of this is conjured up by and based on our Profile.

In particular, the top part of our Profile – the Introduction Card – serves exactly that purpose and creates this first impression. Above all, it has two very visual parts that we need to use to influence and, to an extent, direct that first impression.

Those elements are the banner & our photo.

Let’s take the banner first. This is “prime real estate” Continue reading

Article Categories: LinkedIn Advice, LinkedIn Tips, New LinkedIn Profile, Optimise your Profile
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Get Personal – LinkedIn Advent Calendar (Day 1)



Let me ask you a personal question.

You’ve been to networking events, haven’t you? When was the last time you went up to someone at one of these, stretched out your hand and, to introduce yourself, uttered those immortal words “Please add me to your LinkedIn network”.

Or if we put it in a slightly different context, when did you last walk into a sales meeting and say “I’d like to add you to my client list”.

That long, eh?

So, my question to you is, why do people continue to do so on LinkedIn when they send a Connect request? You may recognise the phrase – it’s the default invitation that the system sends out & I still receive loads like that. Perhaps you do too? Continue reading

Article Categories: LinkedIn Advice, LinkedIn Marketing, LinkedIn Tips
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Winning the LinkedIn Glitterball
(or how we are all sometimes like Ashley)

Let me quickly set the scene of my analogy today and identify a couple of the main protagonists. We are talking “Strictly Come Dancing” here – “Dancing with the Stars” for colleagues across the Pond.

As you might imagine, Strictly is ostensiously a dance competition – you dance well, the judges mark you highly, you stay in to dance again the following week, and the person who comes last is voted out of the competition after a dance off.

Except that it isn’t.

Granted, it is partly a dance competition … but it is also part popularity contest. Why so? Because it is not just the well informed judges voting on who stays or goes, but also us, the general “armchair experts” public. And while we do partly judge it on the dancing, we also bestow our voting favours on what we enjoyed and, crucially, on who we like.

And on occasions, it is the mix between these two elements which is crucial. Continue reading

Article Categories: Business Development on LinkedIn, Content Marketing, LinkedIn Strategy, Using LinkedIn
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Using hashtags on LinkedIn

linkedin-hashtagYou may have noticed a resurgence of hashtags on LinkedIn over the past few months and you may also have seen some extra areas popping up around the site as well to help their usage.

It seemed appropriate therefore to have a delve into just how we might use them effectively on LinkedIn, both from a publisher’s perspective and also as a reader / consumer of content.

And if you think “Nah, hashtags aren’t for me” then you might be right but, on the other hand, you might find that there’s some real business use built in and that it’s not all just #hashtaghypebutnotreallyuseful

Using hashtags as an Author / Publisher

So why bother with hashtags when you publish on LinkedIn? As you may have noticed, LinkedIn has started to encourage us to use hashtags every time we post, whether that is an update or an article, giving us some suggested initial selections which are based on your past usage and also on the text you have inserted.


Continue reading

Article Categories: Content Marketing, LinkedIn Marketing, LinkedIn Site Changes, LinkedIn Updates
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Do you want Followers or Connections on LinkedIn?

There was an interesting addition to the site functionality that LinkedIn has just announced and which I spotted a couple of weeks ago in the Settings area. It’s all about the difference between “connecting” with and “following” someone – you see, you can do both (which is the norm) or either (‘follow but not connect’ or ‘connect but not follow’) or neither of course.

Confused? Well, let me help. Continue reading

Article Categories: Advanced LinkedIn, LinkedIn Advice, LinkedIn Updates, Using LinkedIn
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