Getting the most from LinkedIn in 2019

While it is the start of the year, it’s true – oh, and Happy New Year by the way! – checking and confirming that we are using LinkedIn in a focused and targeted way is something that we should ideally be doing on a continual basis.

Sounds all a bit harsh, but if we are doing to get the best return on the time that we put into our time on LinkedIn, then it’s important that we have all of the elements working together for us.

So, almost without further ado, here’s a few things to bear in mind as you do so:

1) Be clear what you want to achieve on LinkedIn

This, for me, underpins everything else. I consider LinkedIn to be a tool to achieve a goal, not a “place to hang out” – though there are clearly benefits in interacting with your target audience on here.

Nevertheless, most of us are using LinkedIn to achieve something and have our “day jobs” to fit in as well – therefore, we need to clear in our own minds what are our goals for being on LinkedIn – effectively, why are we spending time on there in the first place?

It might be to develop new business, recruit new staff, market your company or services, find a new role or simply network and use it as a personal branding opportunity. Whatever it is, make sure that you are clear about your aims and focus your efforts behind that – without an objective, you will in all probability be wasting your time on LinkedIn. Continue reading

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Business Development on LinkedIn, Content Marketing, LinkedIn Strategy, Using LinkedIn
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Getting Ready for 2019 on LinkedIn – Keeping Secure

As more and more business and personal activity happens online, we have an increasing challenge of both remaining seen (and heard) while at the same time also staying safe – luckily there are some security aspects built into the LinkedIn system that you may like to consider and apply.

I’m not talking about getting your homepage spam free – that’s a topic I’ve talked about elsewhere – but rather ensuring your access and activity on LinkedIn is as secure as possible. After all, it’s your own personal information, professional information and connections that are all built up in this site.

So, I’m going to encourage you to have a look at 6 areas that I’ve outlined below which will keep you – and your information – that little bit more secure on LinkedIn going forward.

1. Where are you logged into LinkedIn

I don’t know about you, but I log into LinkedIn from a number of different places and a number of different devices – I might do so from the comfort of my own office but I will also do so in clients’ premises while running training sessions for them or from a coffee shop where I’m doing some work when on the road. And that’s not forgetting the mobile app too of course. Continue reading

Article Categories: B2B Advice for LinkedIn, LinkedIn Updates, Security on LinkedIn, Using LinkedIn
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Treat people right – LinkedIn Advent Calendar (Day 3)



Participating on LinkedIn – or any online environment – comes with its own particular set of challenges & concerns. One of those concerns is often “What is the etiquette of using it?”

In response, people have written a whole range of pieces of advice and there are there are massive tomes advising on how to go about it. While they have their place, I honestly feel they vastly over complicate the whole thing.

Don’t get me wrong, I understand people’s misgivings. However, for LinkedIn, I feel most of us have an inbuilt understanding of how to do things, because it’s exactly what we do naturally face to face or over the phone every day. We meet new people, we introduce ourselves and ask about them … essentially, we talk to them!

However, on LinkedIn, either we disregard all of this accumulated knowledge Continue reading

Article Categories: LinkedIn Strategy, LinkedIn Tips, Using LinkedIn
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Dress Appropriately – LinkedIn Advent Calendar (Day 2)



In the real world, when we meet someone face to face but before we have the opportunity to speak, they are already starting to build a mental image and first impression of us. They create a back story, imagine what we sound like and even how the conversation would start. It’s instant, it’s automatic & it’s based on what they see.

The same thing happens on LinkedIn … except there, all of this is conjured up by and based on our Profile.

In particular, the top part of our Profile – the Introduction Card – serves exactly that purpose and creates this first impression. Above all, it has two very visual parts that we need to use to influence and, to an extent, direct that first impression.

Those elements are the banner & our photo.

Let’s take the banner first. This is “prime real estate” Continue reading

Article Categories: LinkedIn Advice, LinkedIn Tips, New LinkedIn Profile, Optimise your Profile
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Get Personal – LinkedIn Advent Calendar (Day 1)



Let me ask you a personal question.

You’ve been to networking events, haven’t you? When was the last time you went up to someone at one of these, stretched out your hand and, to introduce yourself, uttered those immortal words “Please add me to your LinkedIn network”.

Or if we put it in a slightly different context, when did you last walk into a sales meeting and say “I’d like to add you to my client list”.

That long, eh?

So, my question to you is, why do people continue to do so on LinkedIn when they send a Connect request? You may recognise the phrase – it’s the default invitation that the system sends out & I still receive loads like that. Perhaps you do too? Continue reading

Article Categories: LinkedIn Advice, LinkedIn Marketing, LinkedIn Tips
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Winning the LinkedIn Glitterball
(or how we are all sometimes like Ashley)

Let me quickly set the scene of my analogy today and identify a couple of the main protagonists. We are talking “Strictly Come Dancing” here – “Dancing with the Stars” for colleagues across the Pond.

As you might imagine, Strictly is ostensiously a dance competition – you dance well, the judges mark you highly, you stay in to dance again the following week, and the person who comes last is voted out of the competition after a dance off.

Except that it isn’t.

Granted, it is partly a dance competition … but it is also part popularity contest. Why so? Because it is not just the well informed judges voting on who stays or goes, but also us, the general “armchair experts” public. And while we do partly judge it on the dancing, we also bestow our voting favours on what we enjoyed and, crucially, on who we like.

And on occasions, it is the mix between these two elements which is crucial. Continue reading

Article Categories: Business Development on LinkedIn, Content Marketing, LinkedIn Strategy, Using LinkedIn
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