There have been a whole raft of changes throughout the LinkedIn site over a number of months now … and they’re not finished yet!
One area that has seen a host of changes has been the Company Pages which have been continually developed in a variety of different ways. Having started out as a simple profile page for companies, it has now becoame a key tool for companies both large and small, providing an important additional resource from a marketing and visibility perspective.
Hopefully, you have the key elements of your own company pages in place already but here are some elements that I’d advise to take a quick check over to make sure that you are using them to best effect. Continue reading

When we talk about hashtags, in most people’s minds they are primarily part of the Twitter ecosystem – the ability to categorise posts and allow people to search using those terms has certainly been of major benefit to tweeters. On LinkedIn, however, they have never been a particularly strong element, even less so after LinkedIn and Twitter’s ‘divorce’ of last year.
With the new personal profiles on LinkedIn, graphics and visibility are becoming more and more the order of the day.
Well it looks like LinkedIn’s new profile for our personal accounts is being rolled out to the next phase of people and speeding up a little in the process, so I felt it was time to give a bit of a lowdown on it and what you are going to need to do.
There has been a tendency over recent weeks and months for LinkedIn to try to encourage more social interaction on the site via a number of different elements that they have been building in.
You can’t have failed to notice over the past couple of weeks that your updates have been filled with notifications of people endorsing each other. Whether this has been annoying you or has encouraged you to check out the profiles of those people, you’ll probably have your own opinion as to whether this is a key new feature or a step in the wrong direction.

