Let me ask you a personal question.
You’ve been to networking events, haven’t you? When was the last time you went up to someone at one of these, stretched out your hand and, to introduce yourself, uttered those immortal words “Please add me to your LinkedIn network”.
Or if we put it in a slightly different context, when did you last walk into a sales meeting and say “I’d like to add you to my client list”.
That long, eh?
So, my question to you is, why do people continue to do so on LinkedIn when they send a Connect request? You may recognise the phrase – it’s the default invitation that the system sends out & I still receive loads like that. Perhaps you do too? (more…)
Over the past few weeks, I have sent out a series of LinkedIn hints and tips in infographic form relating to elements on the site that I have been asked about, that I have seen have been causing issues or things that have changed and were worthy of a mention.
I have decided to bring those together in a single post to save you having to search them out on my LinkedIn feed in an effort to be extra helpful .. oh, and with an additional explanation below each one in case the image does tell you the whole story!
Hope you enjoy and do feel free to share!
1. Don’t send your message before you want to
When you go to your Messenger system, there are occasions when, quite naturally, you might want to start a new paragraph and have hit the key to go to a new line in the message and yet found that the message instead has been sent. Annoying!
That is unfortunately the default format on LinkedIn. However, if you go to the Messanger area then just next to the “Send” button, you will see three dots which allows you to turn that off and allow you to format your message as you wish. (more…)
Whenever I’m running training sessions, one of the areas we talk about that always gets a big thumbs up from the attendees is the “Who’s Viewed Your Profile” page on LinkedIn.
In almost all cases, when I ask if people check out who’s been looking at their Profile Page, I get a resounding “Yes!” from the majority of those in the room. That’s great! However, their reasons tend to be more personal interest than anything else and any solid action that they take afterwards, using the information they find there, is much less clear cut.
For me, I’d encourage you to make it as practical as possible. It’s a source of potentially very valuable information and if you are already using it as such, then congratulations! For me, that more how it should be used, something which is much more useful than a simple area of interest as the information it contains can lead to both new potential contacts and opportunities. (more…)
One of the big changes which happened when the top of the profile was modified earlier this year was that it provided the contact info box with a much more prominent position – previously this information had been somewhat lost in the wilderness in the right hand side bar and to be honest somewhat lost when you looked at someone’s profile.
No Longer! It is now very much front and forward and it is massively important to use it to best advantage … because most people don’t.
As a big indication of this, before every training session I run, I have a look at all the profiles of the people who are attending my courses or one of the in-house sessions for sales teams that I run. What they have in their Contact Info area is one of the elements I check and record.
In about 80% of cases, this section only contains one element which is (more…)
In all the LinkedIn training sessions I run, whether they are sales, marketing or recruitment focused, we always spend a good amount of time looking at different ways to identify potential prospects or introducers on the site, as well as the differing ways to introduce yourself to them.
However, before tapping into the opportunities on offer from LinkedIn’s Advanced search, I always encourage people to first consider developing their networks further than they have already, in order to facilitate the process. As a first step, logically we start by checking who in our “real life” networks are currently on LinkedIn and also identifying what it really is that they are looking for from their network. This helps to give clarity to where our focus should be.
One area that I encourage then to look at are what I tend to call Centres of Influence – these are people who have networks which are highly focused around their area of expertise, an area which, most critically, coincides with your target audience. (more…)