Category Archives: LinkedIn Marketing

10 LinkedIn Tips and Advice revisited

Over the past few weeks, I have sent out a series of LinkedIn hints and tips in infographic form relating to elements on the site that I have been asked about, that I have seen have been causing issues or things that have changed and were worthy of a mention.

I have decided to bring those together in a single post to save you having to search them out on my LinkedIn feed in an effort to be extra helpful .. oh, and with an additional explanation below each one in case the image does tell you the whole story!

Hope you enjoy and do feel free to share!

1. Don’t send your message before you want to

When you go to your Messenger system, there are occasions when, quite naturally, you might want to start a new paragraph and have hit the key to go to a new line in the message and yet found that the message instead has been sent. Annoying!

That is unfortunately the default format on LinkedIn. However, if you go to the Messanger area then just next to the “Send” button, you will see three dots which allows you to turn that off and allow you to format your message as you wish. (more…)

Article Categories: LinkedIn Advice, LinkedIn Marketing, LinkedIn Tips, Optimise your Profile
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Getting the most from Who’s Viewed Your Profile page

Whenever I’m running training sessions, one of the areas we talk about that always gets a big thumbs up from the attendees is the “Who’s Viewed Your Profile” page on LinkedIn.

In almost all cases, when I ask if people check out who’s been looking at their Profile Page, I get a resounding “Yes!” from the majority of those in the room. That’s great! However, their reasons tend to be more personal interest than anything else and any solid action that they take afterwards, using the information they find there, is much less clear cut.

For me, I’d encourage you to make it as practical as possible. It’s a source of potentially very valuable information and if you are already using it as such, then congratulations! For me, that more how it should be used, something which is much more useful than a simple area of interest as the information it contains can lead to both new potential contacts and opportunities. (more…)

Article Categories: Business Development on LinkedIn, LinkedIn Marketing, Networking supercharged
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Make the new Contact Info area really work for you

One of the big changes which happened when the top of the profile was modified earlier this year was that it provided the contact info box with a much more prominent position – previously this information had been somewhat lost in the wilderness in the right hand side bar and to be honest somewhat lost when you looked at someone’s profile.

No Longer! It is now very much front and forward and it is massively important to use it to best advantage … because most people don’t.

As a big indication of this, before every training session I run, I have a look at all the profiles of the people who are attending my courses or one of the in-house sessions for sales teams that I run. What they have in their Contact Info area is one of the elements I check and record.

In about 80% of cases, this section only contains one element which is (more…)

Article Categories: Advanced LinkedIn, LinkedIn Marketing, New LinkedIn Profile
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Create a stronger LinkedIn network with Centres of Influence

Hubs on LinkedInIn all the LinkedIn training sessions I run, whether they are sales, marketing or recruitment focused, we always spend a good amount of time looking at different ways to identify potential prospects or introducers on the site, as well as the differing ways to introduce yourself to them.

However, before tapping into the opportunities on offer from LinkedIn’s Advanced search, I always encourage people to first consider developing their networks further than they have already, in order to facilitate the process. As a first step, logically we start by checking who in our “real life” networks are currently on LinkedIn and also identifying what it really is that they are looking for from their network. This helps to give clarity to where our focus should be.

One area that I encourage then to look at are what I tend to call Centres of Influence – these are people who have networks which are highly focused around their area of expertise, an area which, most critically, coincides with your target audience. (more…)

Article Categories: Advanced LinkedIn, LinkedIn Marketing, LinkedIn Search
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LinkedIn’s drop down menu treasure trove

dreamstime_xs_28255399There’s a veritable hidden treasure trove of functionality that is tucked away on LinkedIn behind a rather innocuous looking arrow head. You may have missed it on your way round LinkedIn, perhaps ignored it as irrelevant or stumbled across it by accident without necessarily taking too much notice of what it contained there.

Of course you may already be an avid user of what’s contained there … though I hope you will still find elements here of interest.

The “arrow head” in question sits on everyone’s Personal Profile page next to the main button (Connect / Send a message / Send Inmail) in the top part of the profile. What it contains will vary, depending on the relationship that you have with that person – so what you see there for your 1st level connections differs from that of your 2nd and 3rd, and certainly from those further removed. You have one on your profile visible just to you as well!

The one below, for instance, is what you will see if you are already to connected to the person.

menu-1

I thought that I’d try to make this quite functional but “skimmable” (or even “dip in-able” if you prefer) so I’ve created a little outline of what they do and what they might offer you. (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, LinkedIn Marketing, LinkedIn Tips
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Advertising on LinkedIn: Sponsored Inmail

sponsored-inmail-linkedinAdvertising on LinkedIn is one of the three streams of revenue that LinkedIn currently breaks out when it comes to its income streams and is currently, you might say, the one that is under-performing in comparison to the Talent Solutions and Premium accounts which make up the other revenue generators.

On the flipside, for us “the advertisers”, if used correctly there are some great opportunities to reach the target audiences we are interested in speaking to in a way that will present us positively and initiate that ongoing conversation and engagement we are looking for.

The initial advertising options that LinkedIn offered (and indeed still does offer) were in the form of small ads that still proliferate throughout the site with smaller businesses and corporates alike taking the opportunity to push adverts and offers directly onto the viewed pages of their target audience through the excellent targeting options that the advertising systems allow.

This was followed by Sponsored Updates and then the latest individual offering Sponsored Inmails – these were launched first of all last year and then relaunched last month with additional elements such as the promise of 100% delivery (more…)

Article Categories: Advertising on LinkedIn, B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Marketing
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