Tag Archives: LinkedIn Algorithm

Open Letter from LinkedIn’s Algorithm

I’m getting a little fed up of the blame culture here on LinkedIn and, to be honest, it’s getting me down.

The algorithm did this, the algorithm did that … and all because you’re getting rubbish in your LinkedIn newsfeed.

Well, IT’S NOT MY FAULT!

(Sorry about the capitals but I feel reallllllly strongly about this)

Well, when I say it’s not my fault, it is sort of … but it’s yours too!

“How can we help?” I hear you ask?

Well for starters if you think something you see is good and it’s something you’d like to see more of, then LET ME KNOW! I’m not a mind reader after all.

Just ‘Like’ it or ‘Love’ it or ‘Celebrate’ it or (more…)

Article Categories: Content Marketing, LinkedIn Marketing, LinkedIn Search, Social Selling
Article Tags: , ,

Winning the LinkedIn Glitterball
(or how we are all sometimes like Ashley)

Let me quickly set the scene of my analogy today and identify a couple of the main protagonists. We are talking “Strictly Come Dancing” here – “Dancing with the Stars” for colleagues across the Pond.

As you might imagine, Strictly is ostensiously a dance competition – you dance well, the judges mark you highly, you stay in to dance again the following week, and the person who comes last is voted out of the competition after a dance off.

Except that it isn’t.

Granted, it is partly a dance competition … but it is also part popularity contest. Why so? Because it is not just the well informed judges voting on who stays or goes, but also us, the general “armchair experts” public. And while we do partly judge it on the dancing, we also bestow our voting favours on what we enjoyed and, crucially, on who we like.

And on occasions, it is the mix between these two elements which is crucial. (more…)

Article Categories: Business Development on LinkedIn, Content Marketing, LinkedIn Strategy, Using LinkedIn
Article Tags: , , , ,