Category Archives: B2B Advice for LinkedIn

Getting Prepared for LinkedIn’s new Interface

surgeonThere’s been a slow drip feed of information since August when LinkedIn announced that they would be making big changes to the interface and it has subsequently turned out, some equally large changes to aspects of the functioning of the site.

Probably.

I say probably because even those with the beta version of this new interface have been experiencing a developing system with multiple changes since it arrived some 4 weeks ago, and no doubt will continue to do so as the process develops.

What we can be sure of is that we do need to be prepared and to make sure that we have our data secured so that we are prepared for whatever awaits.

These are 6 actions, I would therefore encourage you to take:

1) Back up your Profile

The format of the profile (and certain content elements of it too) is changing with the new interface so it’s a good time to make a back up to make sure that you retain all of the information that you have put in there. (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice, LinkedIn Company Pages, LinkedIn Site Changes, LinkedIn Tips
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Don’t connect on LinkedIn!

caution-pleaseIf you are not going to connect properly on LinkedIn then in many respects, it’s better not to do so at all – okay, that’s all a might harsh really, but as I mentioned in my post entitled Personalise your LinkedIn Invite, I really would encourage you to always, always write a message to the person you are contacting rather than just send out the generic “I’d like to add you to my professional network on LinkedIn”.

Think about it – someone walks up to you at a networking event or a Conference. They don’t say a word … they just look you squarely in the eye and force their business card into your hand … then they walk off again. How would you react? Cherish that business card and resolve to call the person at the first opportunity … or bin it?

Surely that’s just the same thing isn’t it?

I do understand why some people are doing it though … because there are so many places on LinkedIn where we are essentially being ushered into sending the generic invite because of an inviting and highly visible “CONNECT” button tempting us in.

So where does this happen so I can avoid it?

Well, I’m glad you asked – this happens in the following places: (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Business Development on LinkedIn
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LinkedIn’s drop down menu treasure trove

dreamstime_xs_28255399There’s a veritable hidden treasure trove of functionality that is tucked away on LinkedIn behind a rather innocuous looking arrow head. You may have missed it on your way round LinkedIn, perhaps ignored it as irrelevant or stumbled across it by accident without necessarily taking too much notice of what it contained there.

Of course you may already be an avid user of what’s contained there … though I hope you will still find elements here of interest.

The “arrow head” in question sits on everyone’s Personal Profile page next to the main button (Connect / Send a message / Send Inmail) in the top part of the profile. What it contains will vary, depending on the relationship that you have with that person – so what you see there for your 1st level connections differs from that of your 2nd and 3rd, and certainly from those further removed. You have one on your profile visible just to you as well!

The one below, for instance, is what you will see if you are already to connected to the person.

menu-1

I thought that I’d try to make this quite functional but “skimmable” (or even “dip in-able” if you prefer) so I’ve created a little outline of what they do and what they might offer you. (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, LinkedIn Marketing, LinkedIn Tips
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Downloading & Backing up Connections – the LinkedIn mini-saga

LinkedIn connections download sagaWell, there’s been a bit of a hoohah over the past week regarding downloading of your connections’ details on LinkedIn … and, in the end, a lot of non changes. Not a good topic for a blog post you might think. Possibly … but I think it’s worth a brief synopsis of what went on and where we are now.

It all relates to our ability to create a download from our LinkedIn account of our connections, the people that we have spent time connecting with and engaging with on LinkedIn. We have always been able to take a download of this information instantly with name details, email, company and job title of the people we are connected to. They are our business connections, so why not?

Anyway, on Wednesday last week LinkedIn, unannounced, closed down that particular option. The “unannounced” part was not a great surprise … LinkedIn often changes things and then waits for people to find out, there is no clear mechanism for announcing them so it relies on people like myself to do so and then it seeps out into general consciousness. In this case, they had in fact replaced it with a mechanism that they introduced at the start of the year where you can download a full archive of all your LinkedIn activity, so there was an alternative.

The issue was that this could take up to 72 hours to arrive since you had to request it from LinkedIn rather than do it yourself.

Result: all hell broke loose! Lots of posts, lots of activity on Twitter (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, LinkedIn Site Changes, LinkedIn Updates
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Searching your Connections’ connections on LinkedIn
… with extra oomph!

Searching LinkedIn ConnectionsThere has been a merry old dance this past week with a lot of users who spend a good amount of time on LinkedIn getting rather upset, including myself, as we discovered that the ability to engage in true networking on LinkedIn had taken a bit of a dent.

Essentially, it seemed as though the ability to search through the connections of your 1st level connections had been removed – well, a week later and it’s back again after a bit of “not sure what’s going on” from LinkedIn’s Customer Experience Advocates (Customer Service Reps to you and I).

In case you are unsure what all the fuss is about, the culprit is the little magnifying glass shown below which gives us the opportunity to do a search through the profiles of the connections of an individual connection, perhaps to request a referral of them in the most targeted of ways:

Magnifying glass to search connections on LinkedIn

Anyway, in the interim, myself and a number of others took the time to look at other ways to access this functionality and I have seen posted in a number of places a second suggested route to find these details.

My issue was that it didn’t go far enough because it didn’t allow us to do a full advanced search through our connections’ connections … however, with a little bit of playing, I have found a way to get full advanced search of connections which I believe to be HUGELY beneficial! (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Training, LinkedIn Updates
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Tagging your Connections on LinkedIn

Sorting ConnectionsYour connections are key to everything that you do on LinkedIn – they really are the start point for all of your activity, either directly or as advocates for what you do. They form the core of your network and your 2nd level, 3rd level connections etc. all radiate out from them, so without them, you have no network! Fairly key, I think you’d agree!

One of our first steps therefore needs to be that we ensure that we connect up with our ‘real world’ network on LinkedIn, to gather the people that we have worked with, customers, suppliers and partners around you – this in turn will hopefully allow us to then work with them and tap into opportunities that will be jointly beneficial. These are after all the people who are best placed to recommend you, your expertise and the services or products that you offer or represent.

To help this ongoing process to happen most effectively, it’s important to be able to divide our connections up and be able to sort, categorise and filter them – that way, if you are looking to reach out and communicate to particular groups of people you will be able to do so as effectively as possible. Working with LinkedIn’s system to achieve this and then using that categorisation in a way which will benefit both you and them is consequently going to be very important. (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, LinkedIn Tips, LinkedIn Training, Using LinkedIn
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