Category Archives: B2B Advice for LinkedIn

Getting the most from LinkedIn in 2019

While it is the start of the year, it’s true – oh, and Happy New Year by the way! – checking and confirming that we are using LinkedIn in a focused and targeted way is something that we should ideally be doing on a continual basis.

Sounds all a bit harsh, but if we are doing to get the best return on the time that we put into our time on LinkedIn, then it’s important that we have all of the elements working together for us.

So, almost without further ado, here’s a few things to bear in mind as you do so:

1) Be clear what you want to achieve on LinkedIn

This, for me, underpins everything else. I consider LinkedIn to be a tool to achieve a goal, not a “place to hang out” – though there are clearly benefits in interacting with your target audience on here.

Nevertheless, most of us are using LinkedIn to achieve something and have our “day jobs” to fit in as well – therefore, we need to clear in our own minds what are our goals for being on LinkedIn – effectively, why are we spending time on there in the first place?

It might be to develop new business, recruit new staff, market your company or services, find a new role or simply network and use it as a personal branding opportunity. Whatever it is, make sure that you are clear about your aims and focus your efforts behind that – without an objective, you will in all probability be wasting your time on LinkedIn. (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Business Development on LinkedIn, Content Marketing, LinkedIn Strategy, Using LinkedIn
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Getting Ready for 2019 on LinkedIn – Keeping Secure

As more and more business and personal activity happens online, we have an increasing challenge of both remaining seen (and heard) while at the same time also staying safe – luckily there are some security aspects built into the LinkedIn system that you may like to consider and apply.

I’m not talking about getting your homepage spam free – that’s a topic I’ve talked about elsewhere – but rather ensuring your access and activity on LinkedIn is as secure as possible. After all, it’s your own personal information, professional information and connections that are all built up in this site.

So, I’m going to encourage you to have a look at 6 areas that I’ve outlined below which will keep you – and your information – that little bit more secure on LinkedIn going forward.

1. Where are you logged into LinkedIn

I don’t know about you, but I log into LinkedIn from a number of different places and a number of different devices – I might do so from the comfort of my own office but I will also do so in clients’ premises while running training sessions for them or from a coffee shop where I’m doing some work when on the road. And that’s not forgetting the mobile app too of course. (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Updates, Security on LinkedIn, Using LinkedIn
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3 things to have in place before you buy Sales Navigator

I run lots of training sessions on using LinkedIn for Business Development, many just using the free account. I also do so on LinkedIn Sales Navigator and, while I wouldn’t have recommended it 3 years ago when it first came out, I certainly do now. However, not unreservedly.

My reticence is not because of the software, which is ever improving, but rather on the supporting elements we all need to ensure are in place around it which are key to it being a truly useful sales tool.

Personally I would highlight three elements to work on that are all things that you require when prospecting, whatever account you have on LinkedIn. If you can get these three things right and use all of the capabilities of the free account, then you can get a great deal out of it. However, putting them successfully in place, means that they can really come into their own when Sales Navigator is added to the equation. (more…)

Article Categories: B2B Advice for LinkedIn, Business Development on LinkedIn, Sales Navigator, Social Selling
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People Also Viewed – do you really need it?

The ‘People Also Viewed’ section is an area that has great potential value to people looking at your profile page. However, unlike most other parts of your profile, this is one that you don’t directly control in terms of the information it provides.

More annoyingly, the value it provides isn’t reflected back to you, but rather benefits the person looking or indeed the people who appear in this list. Not good!

Just to be clear, the section I’m talking about is the column on the right hand side of your profile page which displays a series of profile links. (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips
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12 Hacks you’ll love on LinkedIn


Okay, you’ve already sussed me out, I don’t really know what a hack is … it always used to be something negative when I was growing up but now it just seems to be used in place of “ways to do things”.

So, anyway, here are 12 great hacks that you might find of value on LinkedIn, that’s to say some “really useful things you can do and find on LinkedIn that you may not have previously known about”.

Okay … “LinkedIn hacks” is shorter, I’ll grant you that.

Now, these aren’t going to make or break whether LinkedIn is a success for you – having an unfocused profile, blindly connecting, not engaging and pitching when you should be listening will all make a much better job of that – but perhaps they may add a little to your experience on the site and open up some of the options you have available to you.

1. Connect Date

The date when you first connected with someone on LinkedIn can be remarkably useful, particularly as you start (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Content Marketing, LinkedIn Search, LinkedIn Site Changes, LinkedIn Tips
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Don’t connect on LinkedIn!

If you are not going to connect properly on LinkedIn then in many respects, it’s better not to do so at all – okay, that’s all a might harsh really, but as I mentioned in my post entitled Personalise your LinkedIn Invite, I really would encourage you to always, always write a message to the person you are contacting rather than just send out the generic “I’d like to add you to my professional network on LinkedIn”.

Think about it – someone walks up to you at a networking event or a Conference. They don’t say a word … they just look you squarely in the eye and force their business card into your hand … then they walk off again. How would you react? Cherish that business card and resolve to call the person at the first opportunity … or bin it?

Surely that’s just the same thing isn’t it?

I do understand why some people are doing it though … because there are so many places on LinkedIn where we are essentially being ushered into sending the generic invite because of an inviting and highly visible “CONNECT” button tempting us in.

So where does this happen so I can avoid it?

Well, I’m glad you asked – this happens in the following places: (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Business Development on LinkedIn
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