Searching for Groups on LinkedIn just got easier

LinkedIn Groups searchWell, it needed to happen … and finally it did. The search function for the groups section on LinkedIn has just got an overhaul to bring it a little more in line with the rest of the site and not before time, it has to be said.

Groups on LinkedIn are an absolute treasure trove of information, debate, contacts and prospects – a key element of the site that really delivers value at all levels. There are currently some 1.2 million groups, all run by LinkedIn members like you and me, and they deliver a huge variety of content and focus areas, so being able to find the right ones and tap into them is invaluable.

From a sales and marketing perspective, they also provide a veritable goldmine of information and opportunity – though one which needs to be used with great care.

However, the challenge has always been finding the most appropriate ones to participate in. Using my own rule of thumb, with 1.2m groups on offer and our ability to join (more…)

Follow Company button from LinkedIn

Company Followers on LinkedInLinkedIn announced yesterday that they were launching a ‘Follow Company’ button – essentially a graphic button that organisations could place, for example, on their own websites to encourage people to ‘follow’ their company on LinkedIn. Just to clarify, following a company in LinkedIn’s terms simply means that you receive news automatically from the company either via email or as an update on your LinkedIn homepage, according to your preferences.

You’ve been able to follow companies from the LinkedIn site for a couple of years now, but this is the logical extension to that by facilitating it away from just the Company pages on LinkedIn. It also ties nicely in with the other feature that LinkedIn added to the Company pages at the end of last year which allows organisations to post updates and hence opens up the opportunity for them to start to use their Company Page more proactively as a company mouthpiece and marketing tool. (more…)