Category Archives: LinkedIn Updates

Getting Ready for 2019 on LinkedIn – Keeping Secure

As more and more business and personal activity happens online, we have an increasing challenge of both remaining seen (and heard) while at the same time also staying safe – luckily there are some security aspects built into the LinkedIn system that you may like to consider and apply.

I’m not talking about getting your homepage spam free – that’s a topic I’ve talked about elsewhere – but rather ensuring your access and activity on LinkedIn is as secure as possible. After all, it’s your own personal information, professional information and connections that are all built up in this site.

So, I’m going to encourage you to have a look at 6 areas that I’ve outlined below which will keep you – and your information – that little bit more secure on LinkedIn going forward.

1. Where are you logged into LinkedIn

I don’t know about you, but I log into LinkedIn from a number of different places and a number of different devices – I might do so from the comfort of my own office but I will also do so in clients’ premises while running training sessions for them or from a coffee shop where I’m doing some work when on the road. And that’s not forgetting the mobile app too of course. (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Updates, Security on LinkedIn, Using LinkedIn
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Using hashtags on LinkedIn

linkedin-hashtagYou may have noticed a resurgence of hashtags on LinkedIn over the past few months and you may also have seen some extra areas popping up around the site as well to help their usage.

It seemed appropriate therefore to have a delve into just how we might use them effectively on LinkedIn, both from a publisher’s perspective and also as a reader / consumer of content.

And if you think “Nah, hashtags aren’t for me” then you might be right but, on the other hand, you might find that there’s some real business use built in and that it’s not all just #hashtaghypebutnotreallyuseful

Using hashtags as an Author / Publisher

So why bother with hashtags when you publish on LinkedIn? As you may have noticed, LinkedIn has started to encourage us to use hashtags every time we post, whether that is an update or an article, giving us some suggested initial selections which are based on your past usage and also on the text you have inserted.


(more…)

Article Categories: Content Marketing, LinkedIn Marketing, LinkedIn Site Changes, LinkedIn Updates
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Do you want Followers or Connections on LinkedIn?

There was an interesting addition to the site functionality that LinkedIn has just announced and which I spotted a couple of weeks ago in the Settings area. It’s all about the difference between “connecting” with and “following” someone – you see, you can do both (which is the norm) or either (‘follow but not connect’ or ‘connect but not follow’) or neither of course.

Confused? Well, let me help. (more…)

Article Categories: Advanced LinkedIn, LinkedIn Advice, LinkedIn Updates, Using LinkedIn
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New LinkedIn Profile changes – how to benefit from them!

There are some layout changes to the Personal Profile page which are being rolled out at the moment on LinkedIn – this is following a similar phase to other roll outs with a beta phase coming first and then extended across the network.

You may not yet have it but forewarned is forearmed so here are the changes I’ve noticed and some recommendations for 4 key elements where the emphasis has shifted.

[I’ve also highlighted some Points To Note (PTN) that I feel warrant a special mention – forgive me the use of yet another acronym but NB didn’t really seem to cut it anymore.]

What’s changing?

Well, for those of us who are yet to receive the new format, here are the two side by side: (more…)

Article Categories: Advanced LinkedIn, LinkedIn Site Changes, LinkedIn Tips, LinkedIn Updates, New LinkedIn Profile, Optimise your Profile, Using LinkedIn
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Active status on LinkedIn

Active Status LinkedIn headerYou may have noted that LinkedIn seems to have succumbed to an attack of the measles … green measles to be precise. For some they arrived last year only to disappear for a while, but then returned last week once again and are now back with a vengeance. For others, you may be seeing them for the first time and wondering what they signify.

Don’t worry, they’re not contagious. However, they do potentially offer us some valuable focus for our interactions on LinkedIn – so let’s get to the nitty gritty of what they are all about!

What do they mean?

This is part of the LinkedIn system that is called the ‘Active Status’ indicator and quite simply it shows when your connections are actually logged into the site and, to a certain point, also when they were last active.

They come in two forms: (more…)

Article Categories: Business Development on LinkedIn, LinkedIn Advice, LinkedIn News, LinkedIn Updates, Using LinkedIn
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Get fewer Emails from LinkedIn

Stop LinkedIn emailsLast week LinkedIn made a “big announcement” that they were cutting down on the number of emails they were sending out in response to member feedback. Very admirable.

They also had this as one of the points in their quarterly sales announcement to the Stock Market. Really? Slow news day perhaps.

Why do I find this less than inspiring? I suppose because although they state that they have managed to cut out 4 out of 10 emails that they are sending out, although they decide which ones. Personally I prefer to be in control and decide which emails I receive and which I choose not to … and you can be, in fact you have always been able to be. (more…)

Article Categories: Advanced LinkedIn, LinkedIn Tips, LinkedIn Updates, Using LinkedIn
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