Tag Archives: LinkedIn Marketing Planning

Creating and using content effectively on LinkedIn

December 8, 2019 by ,

Content creation – or what to write about! – remains a key worry for most business owners and marketing professionals alike. Talking about things is a great way to get yourself out there and show people the benefits of what you do.

Now, added to this, one of the consequences of LinkedIn’s algorithm introduction some 2 years ago is that the distribution of your content has been reduced. That means that, in most cases, content you issue will only be seen by a percentage of your network or target audience, even if it’s widely shared … and for most, that‘s a big IF.

It therefore makes sense to use the content we produce more effectively, to re-purpose it or create chunks to use to promote the full version. This ism’t cheating or trying to deceive your readers – just the opposite. What you are really doing is creating ways in which you can use the information you are creating and sharing more effectively … just as it should be!

There are numerous ways in which you might achieve this and below I have added some thoughts on potential ways to do just that:

1. Use Mini Posts as leaders

Use the initial post as a focus point and pick three key points in it. Create mini posts with each of these and use them as teasers for the full post. This is particularly powerful with your Foundation posts, one of the key drivers of content that I talk about in the 16 Strategic Post Ideas;

2. Infographics make your message visual

If your post was text based, then consider (more…)

Article Categories: B2B Advice for LinkedIn, Content Marketing, LinkedIn Marketing, LinkedIn Tips
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G is for Graphics: A to Z of LinkedIn

October 23, 2019 by ,

A picture paints a 1000 words they say & LinkedIn, professional as it may be, is no different.

Look at your newsfeed on LinkedIn’s homepage … which posts catch your eye? Almost certainly ones with some sort of graphic built in.

So although LinkedIn may promote text only posts more, chasing the fabled LinkedIn algorithm needs to be tempered with some good old fashioned marketing common sense too.

But that isn’t the only place to think graphically – other key areas around LinkedIn benefit from graphics to bring your message to life:

✔️ Profile Banner: prime real estate at the top of your Profile page so make the most of it!

✔️ Rich Media in Personal Profile: images, documents, (more…)

Article Categories: A to Z of LinkedIn, LinkedIn Advice, LinkedIn Marketing, LinkedIn Tips
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Getting the most from LinkedIn in 2019

January 3, 2019 by ,

While it is the start of the year, it’s true – oh, and Happy New Year by the way! – checking and confirming that we are using LinkedIn in a focused and targeted way is something that we should ideally be doing on a continual basis.

Sounds all a bit harsh, but if we are doing to get the best return on the time that we put into our time on LinkedIn, then it’s important that we have all of the elements working together for us.

So, almost without further ado, here’s a few things to bear in mind as you do so:

1) Be clear what you want to achieve on LinkedIn

This, for me, underpins everything else. I consider LinkedIn to be a tool to achieve a goal, not a “place to hang out” – though there are clearly benefits in interacting with your target audience on here.

Nevertheless, most of us are using LinkedIn to achieve something and have our “day jobs” to fit in as well – therefore, we need to clear in our own minds what are our goals for being on LinkedIn – effectively, why are we spending time on there in the first place?

It might be to develop new business, recruit new staff, market your company or services, find a new role or simply network and use it as a personal branding opportunity. Whatever it is, make sure that you are clear about your aims and focus your efforts behind that – without an objective, you will in all probability be wasting your time on LinkedIn. (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Business Development on LinkedIn, Content Marketing, LinkedIn Strategy, Using LinkedIn
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Using hashtags on LinkedIn

November 14, 2018 by ,

linkedin-hashtagYou may have noticed a resurgence of hashtags on LinkedIn over the past few months and you may also have seen some extra areas popping up around the site as well to help their usage.

It seemed appropriate therefore to have a delve into just how we might use them effectively on LinkedIn, both from a publisher’s perspective and also as a reader / consumer of content.

And if you think “Nah, hashtags aren’t for me” then you might be right but, on the other hand, you might find that there’s some real business use built in and that it’s not all just #hashtaghypebutnotreallyuseful

Using hashtags as an Author / Publisher

So why bother with hashtags when you publish on LinkedIn? As you may have noticed, LinkedIn has started to encourage us to use hashtags every time we post, whether that is an update or an article, giving us some suggested initial selections which are based on your past usage and also on the text you have inserted.


(more…)

Article Categories: Content Marketing, LinkedIn Marketing, LinkedIn Site Changes, LinkedIn Updates
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Advertising on LinkedIn: Sponsored Inmail

April 14, 2015 by ,

sponsored-inmail-linkedinAdvertising on LinkedIn is one of the three streams of revenue that LinkedIn currently breaks out when it comes to its income streams and is currently, you might say, the one that is under-performing in comparison to the Talent Solutions and Premium accounts which make up the other revenue generators.

On the flipside, for us “the advertisers”, if used correctly there are some great opportunities to reach the target audiences we are interested in speaking to in a way that will present us positively and initiate that ongoing conversation and engagement we are looking for.

The initial advertising options that LinkedIn offered (and indeed still does offer) were in the form of small ads that still proliferate throughout the site with smaller businesses and corporates alike taking the opportunity to push adverts and offers directly onto the viewed pages of their target audience through the excellent targeting options that the advertising systems allow.

This was followed by Sponsored Updates and then the latest individual offering Sponsored Inmails – these were launched first of all last year and then relaunched last month with additional elements such as the promise of 100% delivery (more…)

Article Categories: Advertising on LinkedIn, B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Marketing
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Why having a LinkedIn strategy is important

March 2, 2015 by ,

LinkedIn Strategy & PlanningI think that most people will agree that it’s important to have goals, both in terms of your business and indeed your personal life. Without them, it can be all too easy just to meander along without any clear direction or impetus – as the old adage goes, “if you don’t know where you’re going , any road will take you there”. [Aside: we had a slightly different turn of phrase for that where I grew up in Suffolk, but I’ll save that for another day!]

Certainly in business, planning is important if you want it to be as successful as it should be, particularly given the effort that you are putting into it. This doesn’t have to be a strategic 12 month or 3 year plan (though they do help … allegedly!), it can simply be setting a few key targets at the start of each month or year. Likewise, I feel that any marketing or business development actions that I take should also be designed with their specific goals in mind.

Does this apply to LinkedIn?

For me, planning your participation on LinkedIn falls fairly and squarely into this category. Particularly within a B2B environment, it is likely to be a key component of your online marketing strategy. It is therefore necessary to ensure (more…)

Article Categories: LinkedIn Strategy, LinkedIn Tips
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