I’ve been watching something develop on LinkedIn over the past few weeks called Showcase Pages that I stumbled upon when looking at Adobe’s Company Page – today LinkedIn appears to have released them to the rest of the network which could well be a very exciting development.
Company Pages, to recap, are where companies and organisations have their ‘home’ on LinkedIn. They have grown up massively since their launch back in 2010 and now are a very powerful tool which can be used by corporates and small businesses alike, bringing together employees, products & services as well as distributing news from the organisation. A mixture of information, ‘push marketing’ and social proof (via the ‘Recommendations’) that has huge power and potential for both the visibility and integration of company activities on LinkedIn.
Well, it appears that we can now add Showcase Pages to the mix. These are additional sections connected to the Company Pages and are designed to allow a company to spotlight a brand, product line, business unit or initiative – essentially, they allow you to provide a highlight these areas and, in doing so, allow you to better segment the audience that you wish to deliver certain information to, as well as be a focal point for both broadcasting the messages and also encouraging interaction around these specific topics or product sets. (more…)
You can’t have failed to notice over the past couple of weeks that your updates have been filled with notifications of people endorsing each other. Whether this has been annoying you or has encouraged you to check out the profiles of those people, you’ll probably have your own opinion as to whether this is a key new feature or a step in the wrong direction.
Anyway, here’s mine …
For me, LinkedIn is a professional business that people use in a variety of ways from networking to developing business, to recruiting or job hunting. As such, anything that enhances your reputation or helps you achieve this is of benefit, particularly if it increases your standing amongst your peers or ‘ticks’ one of the list of requirements that potential prospects are working through.
My issue with endorsements is (more…)
Well, it needed to happen … and finally it did. The search function for the groups section on LinkedIn has just got an overhaul to bring it a little more in line with the rest of the site and not before time, it has to be said.
Groups on LinkedIn are an absolute treasure trove of information, debate, contacts and prospects – a key element of the site that really delivers value at all levels. There are currently some 1.2 million groups, all run by LinkedIn members like you and me, and they deliver a huge variety of content and focus areas, so being able to find the right ones and tap into them is invaluable.
From a sales and marketing perspective, they also provide a veritable goldmine of information and opportunity – though one which needs to be used with great care.
However, the challenge has always been finding the most appropriate ones to participate in. Using my own rule of thumb, with 1.2m groups on offer and our ability to join (more…)
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Most of us wear more than one hat in business and on LinkedIn, we reflect this by having a number of “Current” roles on our profile. This might also include membership of business organisations, networking groups, non exec positions etc. or we may simply be using it as part of our LinkedIn Profile optimisation and hence splitting out the roles we have to help push us towards the top of the search results in LinkedIn.
Whatever our reasons, we almost certainly have one which we particularly want to be known for and which should appear at the top and then a preferred order for the others to appear. Previously on LinkedIn, we could only change that order by ‘playing’ with the start dates, as the roles were ordered purely on the basis of the start date for each role.
That is no longer the case.