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Public Course Schedule
- LinkedIn for Business (London)
- LinkedIn for Recruitment Agencies (London)
- LinkedIn for Business (Manchester)
- LinkedIn for Recruitment Agencies (Manchester)
- LinkedIn for Business (Bristol)
- LinkedIn for Business (East Midlands)
- LinkedIn for Recruiters (East Midlands)
- LinkedIn for Business (Staines)
Prefer custom in-house training
for your team?
Click here for detailsRecent In-House Training
- LinkedIn for ReferralsInternational Insurance Company
- LinkedIn for Sales & Marketing TeamsBristol (Govt Agency)
- LinkedIn for Recruitment AgenciesEdinburgh (Recruiter)
-
LinkedIn Introduction TrainingLondon (Business Group)
- LinkedIn for RecruitersLondon (Recruitment Agency)
For costs and availability,
call on 01784 479361or
email mark@linkedintraining.netTraining Feedback
The quality and content of the short presentation by Mark White was informative, educational and enlightening and we should all take notice. I spent the afternoon updating my profile and will continue to watch the LinkedIn space with a view to fully exploiting all of its free tools.
— Andrew Palmer-
Latest Articles
LinkedIn Topics
- B2B Advice for LinkedIn
- Businesses using LinkedIn
- Groups on LinkedIn
- LinkedIn Advice
- LinkedIn Applications
- LinkedIn Company Pages
- LinkedIn Course
- LinkedIn for Recruitment Agencies
- LinkedIn News
- LinkedIn Site Changes
- LinkedIn Strategy
- LinkedIn Tips
- LinkedIn Training
- LinkedIn Updates
- LinkedIn Workshop
- Networking supercharged
- New LinkedIn Profile
- Optimise your Profile
- Q & A on LinkedIn
- Social Media
- Social media Week
- Twitter + Linkedin
- Using LinkedIn
Category Archives: LinkedIn Site Changes
Using hashtags on LinkedIn
When we talk about hashtags, in most people’s minds they are primarily part of the Twitter ecosystem – the ability to categorise posts and allow people to search using those terms has certainly been of major benefit to tweeters. On LinkedIn, however, they have never been a particularly strong element, even less so after LinkedIn and Twitter’s ‘divorce’ of last year.
There has, however, been a little bit of a resurgence of late and LinkedIn has brought in an additional search option using hashtags that we might be wish to build into our own updates. (more…)
| Article Categories: | LinkedIn Site Changes, LinkedIn Updates |
| Article Tags: | LinkedIn hashtags, LinkedIn Marketing Planning, LinkedIn Signal, Linkedin Site Changes, LinkedIn Updates |
LinkedIn Endorsements – my two pence worth
You can’t have failed to notice over the past couple of weeks that your updates have been filled with notifications of people endorsing each other. Whether this has been annoying you or has encouraged you to check out the profiles of those people, you’ll probably have your own opinion as to whether this is a key new feature or a step in the wrong direction.
Anyway, here’s mine …
For me, LinkedIn is a professional business that people use in a variety of ways from networking to developing business, to recruiting or job hunting. As such, anything that enhances your reputation or helps you achieve this is of benefit, particularly if it increases your standing amongst your peers or ‘ticks’ one of the list of requirements that potential prospects are working through.
My issue with endorsements is (more…)
| Article Categories: | B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Site Changes, Using LinkedIn |
| Article Tags: | LinkedIn Advice, Linkedin Endorsements, LinkedIn Recommendations, Using LinkedIn |
Searching for Groups on LinkedIn just got easier
Well, it needed to happen … and finally it did. The search function for the groups section on LinkedIn has just got an overhaul to bring it a little more in line with the rest of the site and not before time, it has to be said.
Groups on LinkedIn are an absolute treasure trove of information, debate, contacts and prospects – a key element of the site that really delivers value at all levels. There are currently some 1.2 million groups, all run by LinkedIn members like you and me, and they deliver a huge variety of content and focus areas, so being able to find the right ones and tap into them is invaluable.
From a sales and marketing perspective, they also provide a veritable goldmine of information and opportunity – though one which needs to be used with great care.
However, the challenge has always been finding the most appropriate ones to participate in. Using my own rule of thumb, with 1.2m groups on offer and our ability to join (more…)
| Article Categories: | Groups on LinkedIn, LinkedIn Course, LinkedIn Site Changes, LinkedIn Training, LinkedIn Workshop, Using LinkedIn |
| Article Tags: | Finding LinkedIn Groups, LinkedIn Advice, LinkedIn Group Search, LinkedIn Groups, LinkedIn London, LinkedIn Manchester, LinkedIn Reading |
Follow Company button from LinkedIn
LinkedIn announced yesterday that they were launching a ‘Follow Company’ button – essentially a graphic button that organisations could place, for example, on their own websites to encourage people to ‘follow’ their company on LinkedIn. Just to clarify, following a company in LinkedIn’s terms simply means that you receive news automatically from the company either via email or as an update on your LinkedIn homepage, according to your preferences.
You’ve been able to follow companies from the LinkedIn site for a couple of years now, but this is the logical extension to that by facilitating it away from just the Company pages on LinkedIn. It also ties nicely in with the other feature that LinkedIn added to the Company pages at the end of last year which allows organisations to post updates and hence opens up the opportunity for them to start to use their Company Page more proactively as a company mouthpiece and marketing tool. (more…)
| Article Categories: | Businesses using LinkedIn, LinkedIn Course, LinkedIn News, LinkedIn Site Changes, LinkedIn Training, LinkedIn Workshop |
| Article Tags: | Follow Company, Follow Company button, LinkedIn Advice, LinkedIn Company Pages, LinkedIn Updates |
LinkedIn Tip: Get your Current Roles in Order
Most of us wear more than one hat in business and on LinkedIn, we reflect this by having a number of “Current” roles on our profile. This might also include membership of business organisations, networking groups, non exec positions etc. or we may simply be using it as part of our LinkedIn Profile optimisation and hence splitting out the roles we have to help push us towards the top of the search results in LinkedIn.
Whatever our reasons, we almost certainly have one which we particularly want to be known for and which should appear at the top and then a preferred order for the others to appear. Previously on LinkedIn, we could only change that order by ‘playing’ with the start dates, as the roles were ordered purely on the basis of the start date for each role.
That is no longer the case.
(more…)
| Article Categories: | LinkedIn Advice, LinkedIn Site Changes, LinkedIn Strategy, LinkedIn Tips |
| Article Tags: | LinkedIn Advice, Linkedin Profile, Linkedin profile advice, LinkedIn Tips |
LinkedIn Profile Changes
There have been a number of changes to the LinkedIn Personal profile which appear to have been rolled out across the site over the past week or so. Major? Well, to be honest not really although there have been a bit of a mixture hence the reason for looking at them within a single post rather than breaking them out individually.
I may not have spotted all that has been going on, but here goes. For those of you only interested in high level functionality, you might like to turn off for a few minutes …
(more…)
| Article Categories: | LinkedIn Site Changes, Twitter + Linkedin |
| Article Tags: | Twitter & LinkedIn |



