LinkedIn for Business Success (Reading)

Linkedin Course Reading - LinkedIn for Business

March date TBC

Half day course
09.00 – 13.00
Cost: £99.00 (early bird)
Normal: £125.00

To book your place, please contact us on 01784 730216, email or

Eventbrite - Using LinkedIn for Business - Reading

For In-house customised workshops, click here

[LInkedIn Essentials Tour Day coming to Reading on Tuesday 31st January 2017 – full details here]

There are now more than 467m business people worldwide and in excess of 21m in the UK (not to mention 600,000 within a 25 mile radius of Reading) who consider LinkedIn to be the pre-eminent business networking platform online. A key place online where professionals have the ability to connect, develop their sales and market themselves, their skills, services and products.

Using live demos, the LinkedIn for Business workshop in Reading is designed for anyone looking to use LinkedIn more effectively and to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business on it.

We’ll be covering:

• Key Concepts and settings on LinkedIn to get the most out of it
• Creating a Profile which will market, attract and sell for you
• Targeting prospects using the Advanced Search and other tools
• How to best connect with people (and how not to)
• Tools on LinkedIn to market and promote you, your products / services & your business
• Using Groups effectively as an interaction and targeting tool
• LinkedIn Rich Media making you stand out more
• Developing and Using your Company Pages to best effect
• Integrating, Coordinating and Best practice
… and many more key areas …

Numbers are limited to a maximum of 10 people and questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.

I’ve had a LinkedIn account since the early days, but never fully engaged with the site. Thanks to Mark I now feel a lot more confident in how to engage with the site and the potential ramifications of actions and updates which I never really understood before.

— Andrew Payne


What you take away

The cost of the Reading LinkedIn for Business Workshop is now just £99 and includes:

  • Half-day workshop covering Using LinkedIn for Business
  • Handout pack containing slides for note taking
  • Document covering LinkedIn Profile Setup & Optimisation
  • 3 months email support (for any follow up questions while putting the contents of the session into practice)

The upcoming Reading Workshops are being run at Holiday Inn (Reading South) near to M4 J11 for Reading, from 09:00 through to 13:00 on the following dates:

  • Thursday 17th March 2016

LinkedIn for Business Workshop Overview

Our Reading (Berkshire) LinkedIn for Business workshop covers the following areas:

i) Introduction and Key concepts on LinkedIn

  • Why LinkedIn is key and its place in the today’s business world
  • Getting your Settings (and your Planning) right

ii) Creating the right profile: the cornerstone of your LinkedIn activity

  • Developing your profile to work best to attract your target audience
  • Getting found on LinkedIn for your target keywords and areas of expertise
  • Cover off the requirements of “social proof” (both before and after contact)
  • Using rich media to enhance your visibility, credibility & branding

iii) Prospecting and Contacting people successfully

  • Methods and approaches to extend your network into relevant target areas
  • Advanced search facilities to target new business & find the right people
  • Using Company search to identify stakeholders within an organisation
  • How to approach and connect with those people – and how not to
  • Opportunities with the ‘tagging’ function examined

iv) Marketing yourself, your company & your services

  • Developing and raising your profile to set you apart on LinkedIn
  • Marketing yourself, your company and your products / services
  • Groups: finding the right ones, participating sensibly and using effectively
  • Updates: how to use them best without re-inventing the wheel
  • LinkedIn’s publishing tool and how to use it

v) Using Company Pages to best effect

  • Setting up, expanding and promoting the all important Company Pages
  • Company Showcase Pages examined
  • Using the Company Updates & building your followers

vi) Integrating, Coordinating and Getting Organised

  • Personal and Company Integration
  • Company ‘Best Practice’ and coordination at a company & team level
  • Key activities for you and how to organise them

For more details or to book a place, please use the methods below:

To book your place at the Reading event, please contact us on 01784 730216 or email

Linkedin Course Reading - LinkedIn for Business

Recent attendees generally come from areas including:
Reading | Bracknell | Newbury | Basingstoke | Slough | Maidenhead | Windsor | Berkshire | Surrey | Oxford | Henley | Camberley | Swindon | Leamington Spa | Hook | Guildford