LinkedIn for Business Success (Reading)

Linkedin Course Reading - LinkedIn for Business

10th September 2015

Half day course
09.00 – 13.00
Cost: £99.00 (early bird)
Normal: £125.00

To book your place, please contact us on 01784 730216, email or

Eventbrite - Using LinkedIn for Business - Reading

For In-house customised workshops, click here

There are now more than 364m business people worldwide and in excess of 19m in the UK (not to mention 600,000 within a 25 mile radius of Reading) who consider LinkedIn to be the pre-eminent business networking platform online. A key place online where professionals have the ability to connect, develop their sales and market themselves, their skills, services and products.

Using live demos, the LinkedIn for Business workshop in Reading is designed for anyone looking to use LinkedIn more effectively and to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business on it.

We’ll be covering:

• Key Concepts and settings on LinkedIn to get the most out of it
• Creating a Profile which will market, attract and sell for you
• Targeting prospects using the Advanced Search and other tools
• How to best connect with people (and how not to)
• Tools on LinkedIn to market and promote you, your products / services & your business
• Using Groups effectively as an interaction and targeting tool
• LinkedIn Rich Media making you stand out more
• Developing and Using your Company Pages to best effect
• Integrating, Coordinating and Best practice
… and many more key areas …

Numbers are limited to a maximum of 10 people and questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.

An invaluable course to attend. Mark’s knowledge of LinkedIn is second to none. For those of you intending to use LinkedIn on a regular basis then this course is a must!

— Oliver Baker


What you take away

The cost of the Reading LinkedIn for Business Workshop is now just £99 and includes:

  • Half-day workshop covering Using LinkedIn for Business
  • Handout pack containing slides for note taking
  • Document covering LinkedIn Profile Setup & Optimisation
  • 3 months email support (for any follow up questions while putting the contents of the session into practice)

The upcoming Reading Workshops are being run at a location in Green Park, Reading, from 09:00 through to 13:00 on the following dates:

  • Thursday 10th September 2015

LinkedIn for Business Workshop Overview

Our Reading (Berkshire) LinkedIn for Business workshop covers the following areas:

i) Short Introduction and Key concepts on LinkedIn

  • Why LinkedIn is key and its place in the today’s business world
  • Getting your Settings (and your Planning) right

ii) Creating the right profile: the cornerstone of your LinkedIn activity

  • Developing your profile to work best to attract your target audience
  • Getting found on LinkedIn for your target keywords and areas of expertise
  • Cover off the requirements of “social proof” (both before and after contact)
  • Using rich media to enhance your visibility and credibility

iii) Developing your network to achieve the results you want

  • Methods and approaches to extend your network into relevant target areas
  • Advanced search facilities to target new business & find the right people
  • Using Company search to identify stakeholders within an organisation
  • How to approach and connect with those people – and how not to
  • Opportunities with the ‘tagging’ function examined

iv) Marketing yourself, Increasing visibility and developing your reputation

  • Developing and raising your profile to set you apart on LinkedIn
  • Marketing yourself, your company and your products / services
  • Groups: finding the right ones, participating sensibly and using effectively
  • Updates: how to use them best without re-inventing the wheel
  • Recommendations, messaging, endorsements and other on site tools

v) Using Company Pages to best effect

  • Setting up, expanding and promoting the all important Company Pages
  • Company Showcase Pages examined
  • Using the Company Updates and plugins effectively

vi) Integrating, Coordinating and Getting Organised

  • Personal and Company Integration
  • Company ‘Best Practice’ and coordination at a company & team level
  • Key activities for you and how to organise them

For more details or to book a place, please use the methods below:

To book your place at the London event, please contact us on 01784 730216 or email

Recent attendees generally come from areas including:
Reading | Bracknell | Newbury | Basingstoke | Slough | Maidenhead | Windsor | Berkshire | Surrey | Oxford | Henley | Camberley | Swindon | Leamington Spa | Hook | Guildford