In-house LinkedIn Training

Our In-house LinkedIn Training allows you to have a LinkedIn session at your own company premises with examples and focus specific to you, your organisation and your requirements.

It will cover the same key core elements to use LinkedIn most effectively for business but with additional focus on ensuring coordination and integration between team members and emphasis on the areas that are most important to you, whether that is to focus on specific industry opportunities, use of the system for your sales and marketing team or perhaps to employ LinkedIn as part of your recruitment process. Or indeed a combination of these.

The format can either be a run on a half day or a full day basis. The half day is likely to cover a format based on the outline below which covers the key areas in a way most appropriate to your requirements. The full day session can take one of two routes:

- either taking the same core session but with certain areas given additional time and focus allowing a more indepth run through of your options;

- alternatively, you can retain the half day group session and then the rest of the day will be broken down into 1-2-1 sessions to get your individual profiles really working for you, development of your Company Pages on LinkedIn (recent upgrades mean they can be hugely powerful) or alternatively run a session with the management team to identify the best LinkedIn strategy for you and how to integrate it with your overall business requirements.

Core Elements

The main four hour session delivered on site at your premises to your team would cover the following areas:

i) Introduction to LinkedIn

• Why LinkedIn is key and its place in the social media and business worlds
• Getting your LinkedIn Settings (and strategy) in place

ii) Creating the right profile: the cornerstone of your LinkedIn activity

• Developing a profile which really achieves results
• Getting found on LinkedIn for your target keywords
• Using the available applications to enhance your visibility and credibility

iii) Developing your network to achieve the results you want

• Re-connecting and integrating your current network
• Methods and approaches to extend your network
• Using the advanced search facilities to find the right candidates and target new business
• How to approach and connect with people – and how not to!
• ‘Follow’ and ‘tagging’ functions examined

iv) Raising your profile and developing your reputation

• Developing and raising your profile to set you apart from the competition on LinkedIn
• Marketing yourself and your company to those you wish to attract
• Updates: how to use them best without re-inventing the wheel
• Groups: identifying the best for you and participating sensibly
• Answers, events, testimonials and other on site tools

v) Company tools and coordinating activities

• Setting up and expanding the all important company pages
• Coordination at a company and team level
• Ensuring all your target areas are covered
• Getting your ‘Listening’ tools in place

vi) Establishing a LinkedIn routine

• Getting organised and making best use of your time
• Key activities and how to arrange them
• LinkedIn Tools to help you achieve this while managing your time

For a preliminary discussion to see what would be the most appropriate solution for you to get the best out of LinkedIn, simply get in touch via the methods below or via LinkedIn at Mark White’s profile. The Inmail option is free to use for you so you can contact me instantly via LinkedIn as well.