Our inhouse LinkedIn Training delivers a full LinkedIn session at your own company premises with examples and focus specific to you, your organisation and your requirements. Being inhouse, it can be customised to suit the focus and goals that you have both at a company and departmental level
It will cover the same key core elements to use LinkedIn most effectively for business but with additional focus on ensuring coordination and integration between team members and emphasis on the areas that are most important to you, whether that is to focus on specific industry opportunities, use of the system for your sales and marketing team or perhaps to employ LinkedIn as part of your recruitment process. Or indeed a combination of these.
The format can either be a run on a half day or a full day basis. The half day is likely to cover a format based on the outline below which covers the key areas in a way most appropriate to your requirements. The full day session can take one of two routes:
- either taking the same core session but with certain areas given additional time and focus allowing a more indepth run through of your options;
- alternatively, you can retain the half day group session and then the rest of the day will be broken down into 1-2-1 sessions to get your individual profiles really working for you, development of your Company Pages on LinkedIn (recent upgrades mean they can be hugely powerful) or alternatively run a session with the management team to identify the best LinkedIn strategy for you and how to integrate it with your overall business requirements.
What you take away
You will take away a clear view of how LinkedIn can benefit you and your company as well as an appreciation of the tools that are available to you and best practice in using and applying them while integrating them with you other activities.
The focus will be determined by yourselves but may include:
- LinkedIn for Sales & Business Development
- LinkedIn for General business and marketing use
- LinkedIn as a tool for Jobseekers (Outplacement focus)
- LinkedIn for Recruiters
- LinkedIn as an Account Management or Channel Management tool
In addition, the cost of the inhouse LinkedIn training includes for all attendees:
- Half-day workshop covering Using LinkedIn for Business
- Handout pack containing slides for note taking
- Document covering LinkedIn Profile Setup & Optimisation
- Document covering ‘Best Practice’ use of the Settings
- 3 months email support (for any follow up questions while putting the contents of the session into practice)
Core Elements
For the general business session, the four hour session delivered on site at your premises to your team would generally cover the following areas:
i) Introduction to LinkedIn
- Why LinkedIn is key and its place in the social media and business worlds
- Setting your LinkedIn strategy
- Getting your Settings right for you
ii) Creating the right profile: the cornerstone of your LinkedIn activity
- Developing your profile to attract new prospects and clients as well as acting as “social proof” for referrals and word of mouth
- Getting to the top of search results on LinkedIn for your target keywords
- Using Rich Media to enhance your visibility and credibility
iii) Developing your network to increase your reach and visibility
- Methods and approaches to extend your network
- Using the advanced search facilities to find new potential prospects and target new business
- How to approach and connect with people – and how not to!
- Opportunities with the ‘tagging’ function examined
iv) Raising your profile and marketing yourself, your company and services
- Developing and raising your profile to set you apart from the competition on LinkedIn
- Updates: how to use them best without re-inventing the wheel
- Groups: participating sensibly and establishing your own
- Recommendations, messaging, endorsements and other on site tools
v) Company tools and coordinating activities
- Setting up, expanding and promoting the all important Company Pages
- Company Page Products and Services examined
- Using the Company Updates and Follow buttons
- Integrating your LinkedIn activity with your other online activities
vi) Integrating and Getting Organised
- Personal and Company Integration
- Company ‘Best Practice’ and coordination at a company & team level
- Key activities for you and how to arrange them
For a preliminary discussion to see what would be the most appropriate solution for you to get the best out of LinkedIn, simply get in touch via the methods below or via LinkedIn at Mark White’s profile. The Inmail option is free to use for you so you can contact me instantly via LinkedIn as well.
