Category Archives: Using LinkedIn

Saved searches and Search Alerts on LinkedIn

LinkedIn Groups searchThere’s a quick way to keep up to date with new people who fit the prospecting criteria you’re interested in, without lifting a finger. Essentially, new business prospects delivered to your inbox every week … automatically. Sounds interesting? Then read on …

When I’m using LinkedIn for targeted business development, my first port of call is unsurprisingly LinkedIn’s people search function – not just the initial search box at the top of every page but the filter filters that used to be called the “Advanced Search” in its previous incarnations.

Being able to target the type of person I’m looking to approach using a combination of job title, company, location, industry or any of the other filters that LinkedIn offers is an absolute godsend. That’s also why it always takes up an important slot in the “LinkedIn for Business” workshops that I run.

Creating the right search takes time though, particularly if you are going to make sure that you cover all the bases which will include variants of relevant job titles for the type of people you are targeting. (I talk about that in my “Think before you search” post in more details) Once you have done so, you don’t want to lose your work – instead you are going to want to use that time and time again, to build on it as required. (more…)

Article Categories: LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Social Selling, Using LinkedIn
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New LinkedIn Profile changes – how to benefit from them!

There are some layout changes to the Personal Profile page which are being rolled out at the moment on LinkedIn – this is following a similar phase to other roll outs with a beta phase coming first and then extended across the network.

You may not yet have it but forewarned is forearmed so here are the changes I’ve noticed and some recommendations for 4 key elements where the emphasis has shifted.

[I’ve also highlighted some Points To Note (PTN) that I feel warrant a special mention – forgive me the use of yet another acronym but NB didn’t really seem to cut it anymore.]

What’s changing?

Well, for those of us who are yet to receive the new format, here are the two side by side: (more…)

Article Categories: Advanced LinkedIn, LinkedIn Site Changes, LinkedIn Tips, LinkedIn Updates, New LinkedIn Profile, Optimise your Profile, Using LinkedIn
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Industry Categories on LinkedIn

LinkedIn Questions and AnswersI think that this is what you could call at best a functional post … if you were being kind! 🙂

However, it is something that I have been asked about on numerous occasions so I thought that it was time to bite the bullet and put the list together, at least as it currently stands.

What I am talking about is the list of Industries that LinkedIn uses on certain areas of the site and which are designed to allow categorisation and organisation of the industries in which both individuals and companies operate. These are two places where this designation appears (more…)

Article Categories: Q & A on LinkedIn, Using LinkedIn
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Active status on LinkedIn

Active Status LinkedIn headerYou may have noted that LinkedIn seems to have succumbed to an attack of the measles … green measles to be precise. For some they arrived last year only to disappear for a while, but then returned last week once again and are now back with a vengeance. For others, you may be seeing them for the first time and wondering what they signify.

Don’t worry, they’re not contagious. However, they do potentially offer us some valuable focus for our interactions on LinkedIn – so let’s get to the nitty gritty of what they are all about!

What do they mean?

This is part of the LinkedIn system that is called the ‘Active Status’ indicator and quite simply it shows when your connections are actually logged into the site and, to a certain point, also when they were last active.

They come in two forms: (more…)

Article Categories: Business Development on LinkedIn, LinkedIn Advice, LinkedIn News, LinkedIn Updates, Using LinkedIn
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Keeping secure on LinkedIn in 2018

LinkedIn Security & SafetyWith more and more activity happening online, in all of our interactions we have dual issues of both getting seen (and heard) while at the same time also staying safe – luckily there are some security aspects built into the LinkedIn system which may help.

I’m not talking about getting your homepage spam free – that’s a topic I’ve talked about elsewhere – but rather ensuring your access and activity on LinkedIn is as secure as possible. After all, it’s your own personal information, professional information and connections that are all built up in this site.

So, I’m going to encourage you to have a look at 6 areas that I’ve outlined below which will keep you – and your information – that little bit more secure on LinkedIn going forward.

1. Which services have access to your LinkedIn account

In a world where automation and streamlining seem to be pushing us to try to link everything together, we have no doubt allowed certain services to have access to our LinkedIn account to aid that process, Twitter being a prime example. (more…)

Article Categories: Advanced LinkedIn, LinkedIn Tips, LinkedIn Training, Security on LinkedIn, Using LinkedIn
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Demystifying LinkedIn

A lot of people I speak to about LinkedIn, particularly those who don’t spend all of their time online or glued to their phone, tell me they feel a little uncomfortable when they first go onto the site.

Why is this?

From what I can tell, it’s because they don’t know the rules … and we like to know the rules. Deep down the majority of us like to fit in and we feel comfortable when we do. We can reveal bits about ourselves at our own pace … and that pace will differ between individuals.

What do you do on LinkedIn?

Is it rude not to accept an invitation? What happens when I press “that” button? Do they know if I disconnect from them? Do they really know when I look at their profile? Do I have to read all the motivational quotes on my homepage?

If we don’t know how we should act then that’s not so good and we don’t want to offend. So what we do is … nothing.

To help, I try to equate LinkedIn with something they are more comfortable with and so I use the analogy that LinkedIn is simply (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Advice, Using LinkedIn
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