Category Archives: Using LinkedIn

Saving Posts and Articles on LinkedIn

Saving Posts & ArticlesDo you ever have the situation where you see a post on your homepage that you want to read later or comment on but after a little thought?

All too often if you refresh the page, that post disappears as LinkedIn tries to provide new content for you, and finding it again is nigh on impossible. All done in good faith but massively annoying.

Well, struggle no more. Finally – and I do mean finally – LinkedIn has introduced the ability to save a post for you to be able to look through it later. We’ve had it for a while on the mobile and for articles but there hasn’t been a site wide option … until now!

Saving posts on LinkedIn

Now if you go to the ‘three dots’ in the top right hand corner of a post you’ll find a couple of new additions at the top of the menu (more…)

Article Categories: Businesses using LinkedIn, Content Marketing, LinkedIn Site Changes, Using LinkedIn
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Keeping you safe – Two Step Verification on LinkedIn

Security is high on most people’s priority lists nowadays and there are a number of security measures available on LinkedIn to stop people breaking into your account – and let’s face it, we want to avoid that at all costs.

The two step verification option is an important element that LinkedIn introduced a while ago but it is there to supplement some of the other security elements which already exist on the platform, so it seems worth spending a couple of moments on them first.

Be password savvy

The password is an obvious one and many of us are guilty of a few cardinal sins when it comes to passwords, either on LinkedIn or elsewhere.

Personally, I still quite like the ‘underwear ‘ analogy when it comes to dealing with and managing your LinkedIn password, that to say treat it like your underwear and (more…)

Article Categories: LinkedIn Advice, Security on LinkedIn, Using LinkedIn
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16 Strategic Post ideas for LinkedIn

There are a number of key worries that people have as they start to post on LinkedIn and what to write about, whether they will have enough to talk about and how best to communicate their messages to their readers all come high up the list … effectively, what sort of posts should they write. Well, posts can take many shapes and forms according to the author’s inclination and the readers’ preferences – I think the skill comes in matching the two as closely as possible.

To help you in your deliberations, here’s a list of 16 possible types of posts that you could look at to develop the conversation through your posts – they won’t all be relevant for every post, update or even article that you publish but they should help to spark some ideas on ones that would be most applicable for you.

1. Foundation Posts

Foundation posts – sometimes also referred to as “Pillar” posts – are the core content areas that your posting activity should be built upon and they focus on the key subject areas that you want to communicate to your connections and potential prospect. Given their importance, they are (more…)

Article Categories: B2B Advice for LinkedIn, Content Marketing, LinkedIn Marketing, Using LinkedIn
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Remember the Time Warp for LinkedIn Mobile App

Looks like LinkedIn have gone all Time Warp on us when it comes to the mobile app. What are you on about I hear you ask …

Well, finally they have started to bring into line one outstanding difference between the desktop and the mobile app – the banner that sits at the top of your profile should contain lots of good information but the bane of the marketing department’s life has been the fact that while your photo was moved across to the left hand side at the start of 2017, on the mobile app it has steadfastly remained in the centre on the mobile app.

As of this week, however, it has just taken a Jump to the Left (now we get to the Time Warp reference!) to put it in line with the desktop and give us all an additional tranche (more…)

Article Categories: Advanced LinkedIn, LinkedIn Mobile, LinkedIn Site Changes, Using LinkedIn
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Make sure you are not hidden

Are you unwittingly hiding your photo? Here’s a 2 minute check for you to make sure you’re not.

Over the past month this has been the case for nearly 20 people in the classes I’ve run who thought their photo was there for all to see, so I thought I’d share this with you.

Although we can see our photo, sometimes settings get changed and so people outside our 1st degree connections cannot. Clearly this is not good as:

► you lose impact and the chance to make a good 1st impression
► it gives the wrong impression, what are you hiding?
► it can make people more wary of connecting with you, reducing opportunities.

Here is a 2 minute check to see who can see your photo and make sure that you are not a grey image (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Optimise your Profile, Using LinkedIn
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Getting the most from LinkedIn in 2019

While it is the start of the year, it’s true – oh, and Happy New Year by the way! – checking and confirming that we are using LinkedIn in a focused and targeted way is something that we should ideally be doing on a continual basis.

Sounds all a bit harsh, but if we are doing to get the best return on the time that we put into our time on LinkedIn, then it’s important that we have all of the elements working together for us.

So, almost without further ado, here’s a few things to bear in mind as you do so:

1) Be clear what you want to achieve on LinkedIn

This, for me, underpins everything else. I consider LinkedIn to be a tool to achieve a goal, not a “place to hang out” – though there are clearly benefits in interacting with your target audience on here.

Nevertheless, most of us are using LinkedIn to achieve something and have our “day jobs” to fit in as well – therefore, we need to clear in our own minds what are our goals for being on LinkedIn – effectively, why are we spending time on there in the first place?

It might be to develop new business, recruit new staff, market your company or services, find a new role or simply network and use it as a personal branding opportunity. Whatever it is, make sure that you are clear about your aims and focus your efforts behind that – without an objective, you will in all probability be wasting your time on LinkedIn. (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Business Development on LinkedIn, Content Marketing, LinkedIn Strategy, Using LinkedIn
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