Don’t try to create a LinkedIn Profile that speaks to everyone. You can’t.
As Lincoln is famously quoted as saying “You can’t please all of the people all of the time”.
The same most certainly rings true when it comes to your Profile as well – write it to try to talk to everyone and you’ll end up talking to no-one.
So, it’s really important to decide who is your target audience when writing it. (more…)
As part of the LinkedIn for Business course and the Social Selling training, we talk about creating visibility through posting. We also talk about how engagement – our real aim – can come from lots of other areas as well.
Don’t get me wrong, Posts are important for visibility but there’s much more you can tap into.
I usually encourage people to start by focussing on commenting instead, getting involved in conversations before starting them themselves.
So for me, commenting is in many ways just as important as Posting – maybe more so! (more…)
Hi, I’m Mark, I’m on LinkedIn and I’m worried.
Using LinkedIn comes with a set of challenges & concerns. More so than ever at the moment when things have changed so much over the past 18 months.
For many, one is still “What’s the etiquette here?” or “How should I act?” or “What should I post about?”.
There’s been lots written on this but most vastly overcomplicates things.
Don’t get me wrong, I understand people’s misgivings – I have them too, particularly about the trend to more personal posting.
But I feel most of us have an innate understanding of how to do things, because it should be no different to what we do when talking to people every day – via video or phone, or face to face again, which is thankfully returning.
We meet people, we introduce ourselves (more…)
UPDATED – There have been a lot of questions recently regarding the functional elements of adding new emails into your account and also how to set up or change the principal address (which LinkedIn calls your Primary email address) where LinkedIn will send all of the correspondence and updates. It is also the email address that appears in your Contact Info area, so it has a double importance.
All of this information is controlled from your “Settings & Privacy page” which you can access by hovering over your name in the top right hand corner of the screen when you’re logged into LinkedIn and then choosing it from the menu below.
You then need to head to the ‘Sign In & Security’ menu item on the left hand side of the page – this gives you the ‘Account Access’ area and the top item should be ‘Email addresses’.
Clicking on this will show you the list of all of the email addresses you have associated with your LinkedIn account – this might be one or more email addresses, and should look similar to (more…)
“LinkedIn is only about conversations!” announced one of the attendees on my training session yesterday – they’d been on a course and that’s what the trainer had told them. “That’s all there is to it!”
Well, sort of.
The trouble with talking about conversations up front is that it’s jumping the gun a little. It’s like talking about how it feels to win an Olympic medal before you’ve decided which sport to take up.
There are some additional steps to take first.
Such as: (more…)
We don’t talk enough to the people closest to us – on LinkedIn, that means your Connections.
We’re often too busy looking for new people to talk to that we forget to keep in touch with the people we already know … and our network in general.
We could all do more of that any time – but it’s particularly important in today’s world.
Answer me this: (more…)