Don’t try to create a LinkedIn Profile that speaks to everyone. You can’t.
As Lincoln is famously quoted as saying “You can’t please all of the people all of the time”.
The same most certainly rings true when it comes to your Profile as well – write it to try to talk to everyone and you’ll end up talking to no-one.
So, it’s really important to decide who is your target audience when writing it. (more…)
One of the big changes which happened when the top of the profile was modified last year was that it provided the contact info box with a much more prominent position – previously this information had been somewhat lost in the wilderness in the right hand side bar and to be honest somewhat lost when you looked at someone’s profile.
No Longer! It is now very much front and forward and it is massively important to use it to best advantage … because most people don’t.
As a big indication of this, before every training session I run, I have a look at all the profiles of the people who are attending my courses or one of the in-house sessions for sales teams that I run. What they have in their Contact Info area is one of the elements I check and record.
In about 80% of cases, this section only contains one element which is (more…)
The headline is an important part of your profile on LinkedIn, it plays a greater role than simply an introduction on your profile page … though it does that well too! It is in reality a key element of the whole introduction process, a text bill board to complement the graphic banner and a way to engage with others.
To clarify what I’m talking about – if you look at your Profile Page, the Headline is the piece of text that sits under your photo on the left hand side and which probably contains your Job Title and Company name if you haven’t changed it. It is also probably the first piece of text on your profile that people see when they visit it.
As it happens, you now have 220 characters at your disposal to play with here (as of June 2020). Whether you should use them all or not, I look at in Increase in LinkedIn’s Headline Field post.You essentially have free rein to use it as you see fit – it doesn’t effect the job title you display in the “Work Experience” section but does allow you to use this area in a different way.
To do so click on (more…)
When we talk about editing or optimising our profile on LinkedIn, most of the time we’re thinking about our Personal Profile. And rightly so, it is the central element of our activity on LinkedIn.
Our Personal Profile is where we add our details, experience, summary and all of the information that’s relevant about us and what we do. This is essentially our representation on LinkedIn – you could almost call it your avatar or your sales & marketing document, Business card on steroids or even your CV depending on what you are using LinkedIn for.
However, when you create your profile on LinkedIn, the system automatically creates what is essentially a mirror image of it called your Public Profile. It is this page that is then indexed by the external search engines such as Google or Bing, and then appears in the search results out on the web. You can see what LinkedIn displays and make any changes required by accessing the Public Profile from the button in the top right hand corner of your main Personal Profile page.
At first sight, this Public Profile may seem unimportant in comparison, but do bear in mind that while your main profile can be viewed by the 635 million members of LinkedIn, your Public Profile is visible to anyone around the world with access to the Internet!
More than that, given the way that LinkedIn panders to Google and its ranking algorithm, your public profile on LinkedIn is likely to appear towards the top of the 1st page as well when you search for your name! (more…)