Category Archives: Using LinkedIn

Treat people right – LinkedIn Advent Calendar (Day 2)

December 2, 2020 by ,

Participating on LinkedIn – or any online environment – comes with its own particular set of challenges & concerns. One of those concerns is often “What is the etiquette of using it?”

In response, people have written a whole range of pieces of advice and there are there are massive tomes advising on how to go about it. While they have their place, I honestly feel they vastly over complicate the whole thing.

Don’t get me wrong, I understand people’s misgivings. However, for LinkedIn, I feel most of us have an inbuilt understanding of how to do things, because it’s exactly what we do naturally face to face or over the phone every day. We meet new people, we introduce ourselves and ask about them … essentially, we talk to them!

However, on LinkedIn, either we disregard all of this accumulated knowledge (more…)

Article Categories: LinkedIn Strategy, LinkedIn Tips, Using LinkedIn
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6 ways to use LinkedIn as a Job seeker

May 28, 2020 by ,

Job Seeker on LinkedInI have been lucky enough to work with a number of Jobs Clubs and Careers / Outplacement teams in my role as a LinkedIn trainer and consultant, and met a lot of great people who have gone on to really explore LinkedIn as a powerful ally in their own Job search.

In the sessions I’ve run, we try to cover a range of opportunities that LinkedIn offers rather than focus solely on, say, the profile or the Jobs area – there are so many additional tools that we can tap into and I guess many different ways that we can go about the process of looking for a new job. The areas that we cover therefore include making the most of the Personal Profile space that we have on LinkedIn (to attract and then inform), active searching and connecting with relevant people, marketing and positioning yourself to maintain visibility, as well as using the Job Board to keep an eye out for potential roles.

Above all it’s another tool in the Job Seeker’s arsenal and one that is particularly valuable when it comes to the proactive job searching, particularly those 70% of jobs that allegedly are never actually advertised externally. Getting in front of the right people

So, what areas do we need to consider (more…)

Article Categories: Jobseekers using LinkedIn, LinkedIn Strategy, Using LinkedIn
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Keeping Secure on LinkedIn

December 31, 2019 by ,

As more and more business and personal activity happens online, we have an increasing challenge of both remaining seen (and heard) while at the same time also staying safe – luckily there are some security aspects built into the LinkedIn system that you may like to consider and apply.

I’m not talking about getting your homepage spam free – that’s a topic I’ve talked about elsewhere – but rather ensuring your access and activity on LinkedIn is as secure as possible. After all, it’s your own personal information, professional information and connections that are all built up in this site.

So, I’m going to encourage you to have a look at 6 areas that I’ve outlined below which will keep you – and your information – that little bit more secure on LinkedIn going forward.

1. Where are you logged into LinkedIn

I don’t know about you, but I log into LinkedIn from a number of different places and a number of different devices – I might do so from the comfort of my own office but I will also do so in clients’ premises while running training sessions for them or from a coffee shop where I’m doing some work when on the road. And that’s not forgetting the mobile app too of course. (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Tips, LinkedIn Updates, Security on LinkedIn, Using LinkedIn
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Saving Posts and Articles on LinkedIn

November 12, 2019 by ,

Saving Posts & ArticlesDo you ever have the situation where you see a post on your homepage that you want to read later or comment on but after a little thought?

All too often if you refresh the page, that post disappears as LinkedIn tries to provide new content for you, and finding it again is nigh on impossible. All done in good faith but massively annoying.

Well, struggle no more. Finally – and I do mean finally – LinkedIn has introduced the ability to save a post for you to be able to look through it later. We’ve had it for a while on the mobile and for articles but there hasn’t been a site wide option … until now!

Saving posts on LinkedIn

Now if you go to the ‘three dots’ in the top right hand corner of a post you’ll find a couple of new additions at the top of the menu (more…)

Article Categories: Businesses using LinkedIn, Content Marketing, LinkedIn Site Changes, Using LinkedIn
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Keeping you safe – Two Step Verification on LinkedIn

July 23, 2019 by ,

Security is high on most people’s priority lists nowadays and there are a number of security measures available on LinkedIn to stop people breaking into your account – and let’s face it, we want to avoid that at all costs.

The two step verification option is an important element that LinkedIn introduced a while ago but it is there to supplement some of the other security elements which already exist on the platform, so it seems worth spending a couple of moments on them first.

Be password savvy

The password is an obvious one and many of us are guilty of a few cardinal sins when it comes to passwords, either on LinkedIn or elsewhere.

Personally, I still quite like the ‘underwear ‘ analogy when it comes to dealing with and managing your LinkedIn password, that to say treat it like your underwear and (more…)

Article Categories: LinkedIn Advice, Security on LinkedIn, Using LinkedIn
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16 Strategic Post ideas for LinkedIn

July 7, 2019 by ,

There are a number of key worries that people have as they start to post on LinkedIn and what to write about, whether they will have enough to talk about and how best to communicate their messages to their readers all come high up the list … effectively, what sort of posts should they write. Well, posts can take many shapes and forms according to the author’s inclination and the readers’ preferences – I think the skill comes in matching the two as closely as possible.

To help you in your deliberations, here’s a list of 16 possible types of posts that you could look at to develop the conversation through your posts – they won’t all be relevant for every post, update or even article that you publish but they should help to spark some ideas on ones that would be most applicable for you.

1. Foundation Posts

Foundation posts – sometimes also referred to as “Pillar” posts – are the core content areas that your posting activity should be built upon and they focus on the key subject areas that you want to communicate to your connections and potential prospect. Given their importance, they are (more…)

Article Categories: B2B Advice for LinkedIn, Content Marketing, LinkedIn Marketing, Using LinkedIn
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