I’ve been watching something develop on LinkedIn over the past few weeks called Showcase Pages that I stumbled upon when looking at Adobe’s Company Page – today LinkedIn appears to have released them to the rest of the network which could well be a very exciting development.
Company Pages, to recap, are where companies and organisations have their ‘home’ on LinkedIn. They have grown up massively since their launch back in 2010 and now are a very powerful tool which can be used by corporates and small businesses alike, bringing together employees, products & services as well as distributing news from the organisation. A mixture of information, ‘push marketing’ and social proof (via the ‘Recommendations’) that has huge power and potential for both the visibility and integration of company activities on LinkedIn.
Well, it appears that we can now add Showcase Pages to the mix. These are additional sections connected to the Company Pages and are designed to allow a company to spotlight a brand, product line, business unit or initiative – essentially, they allow you to provide a highlight these areas and, in doing so, allow you to better segment the audience that you wish to deliver certain information to, as well as be a focal point for both broadcasting the messages and also encouraging interaction around these specific topics or product sets. (more…)
[FYI - there's a key bit of advice at the end regarding setting permissions for LinkedIn Company Page administrators so do read on!]
Well, you’ve got to laugh haven’t you?
I’ve been telling clients during training sessions all about the hugely improved new company page set up on LinkedIn – indeed if I wasn’t so firmly set against hyperbole when it comes to Social Media then I’d be tempted to call it awesome. Anyway, suffice to say, between you and me, it really is hugely powerful with some fabulous potential in terms of marketing opportunities, customisation and tapping into the power of recommendations!
But who can edit them?
Anyway, the only thing I didn’t like was the fact that anyone with an email address on the company domain could get in and edit it. Well, no longer the case, as I guess (more…)