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Tag Archives: LinkedIn Company Pages
10 things to get right on your Company Pages
There have been a whole raft of changes throughout the LinkedIn site over a number of months now … and they’re not finished yet!
One area that has seen a host of changes has been the Company Pages which have been continually developed in a variety of different ways. Having started out as a simple profile page for companies, it has now becoame a key tool for companies both large and small, providing an important additional resource from a marketing and visibility perspective.
Hopefully, you have the key elements of your own company pages in place already but here are some elements that I’d advise to take a quick check over to make sure that you are using them to best effect. (more…)
| Article Categories: | B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Company Pages |
| Article Tags: | Integrating LinkedIn, LinkedIn Company Pages, LinkedIn Marketing Planning, Social Proof |
Follow Company button from LinkedIn
LinkedIn announced yesterday that they were launching a ‘Follow Company’ button – essentially a graphic button that organisations could place, for example, on their own websites to encourage people to ‘follow’ their company on LinkedIn. Just to clarify, following a company in LinkedIn’s terms simply means that you receive news automatically from the company either via email or as an update on your LinkedIn homepage, according to your preferences.
You’ve been able to follow companies from the LinkedIn site for a couple of years now, but this is the logical extension to that by facilitating it away from just the Company pages on LinkedIn. It also ties nicely in with the other feature that LinkedIn added to the Company pages at the end of last year which allows organisations to post updates and hence opens up the opportunity for them to start to use their Company Page more proactively as a company mouthpiece and marketing tool. (more…)
| Article Categories: | Businesses using LinkedIn, LinkedIn Course, LinkedIn News, LinkedIn Site Changes, LinkedIn Training, LinkedIn Workshop |
| Article Tags: | Follow Company, Follow Company button, LinkedIn Advice, LinkedIn Company Pages, LinkedIn Updates |
LinkedIn Company Page editors – a word of advice
[FYI - there's a key bit of advice at the end regarding setting permissions for LinkedIn Company Page administrators so do read on!]
Well, you’ve got to laugh haven’t you?
I’ve been telling clients during training sessions all about the hugely improved new company page set up on LinkedIn – indeed if I wasn’t so firmly set against hyperbole when it comes to Social Media then I’d be tempted to call it awesome. Anyway, suffice to say, between you and me, it really is hugely powerful with some fabulous potential in terms of marketing opportunities, customisation and tapping into the power of recommendations!
But who can edit them?
Anyway, the only thing I didn’t like was the fact that anyone with an email address on the company domain could get in and edit it. Well, no longer the case, as I guess (more…)
| Article Categories: | Businesses using LinkedIn, LinkedIn Site Changes, LinkedIn Strategy, LinkedIn Tips |
| Article Tags: | LinkedIn B2B, LinkedIn Company Pages, LinkedIn Company Profiles |