As part of the LinkedIn for Business course and the Social Selling training, we talk about creating visibility through posting. We also talk about how engagement – our real aim – can come from lots of other areas as well.
Don’t get me wrong, Posts are important for visibility but there’s much more you can tap into.
I usually encourage people to start by focussing on commenting instead, getting involved in conversations before starting them themselves.
So for me, commenting is in many ways just as important as Posting – maybe more so! (more…)
Keep an eye on who has been looking at your Profile page on LinkedIn.
Do you do that already? Yes? Awesome!
Then what do you do …?
Hopefully you do SOMETHING because this is a great opportunity you’ve been given.
This isn’t a list of (random) names but more of a list of caller IDs – people who have dialled in but, for whatever reason, didn’t get in touch at that time.
They could be in research mode, building a list of potential suppliers or partners. So … get yourself to the top of that list!
What do I do? (more…)
Let me ask you a personal question.
You’ve been to networking events, haven’t you? When was the last time you went up to someone at one of these, stretched out your hand and, to introduce yourself, uttered those immortal words “Please add me to your LinkedIn network”.
Or if we put it in a slightly different context, when did you last walk into a sales meeting and say “I’d like to add you to my client list”.
That long, eh?
So, my question to you is, why do people continue to do so on LinkedIn when they send a Connect request? You may recognise the phrase – it’s the default invitation that the system sends out & I still receive loads like that. Perhaps you do too? (more…)
There are a couple of things which appear only in LinkedIn Mobile App that I tend to think of as LinkedIn’s equivalent of the Elbow Bump … or whatever the replacement is going to be in the short-term for the handshake and business card swapping at events and meetings.
As we start to move back to face to face meetings again, I’m expecting there will be some reticence in getting too close too soon … unless we’re meeting on Bournemouth beach I guess!
Anyway, if you want to maintain a discreet distance and perhaps exchanging business cards isn’t your ideal way of sharing details anymore, then LinkedIn has a solution – or in fact it has a couple of solutions that can work really nicely in different circumstances.
There’s an individual introduction to the two options below but the video below walks you through them as well. Anyone care to ‘Elbow Bump’ at distance? My QR code is in the video if you do! (more…)
As more and more business and personal activity happens online, we have an increasing challenge of both remaining seen (and heard) while at the same time also staying safe – luckily there are some security aspects built into the LinkedIn system that you may like to consider and apply.
I’m not talking about getting your homepage spam free – that’s a topic I’ve talked about elsewhere – but rather ensuring your access and activity on LinkedIn is as secure as possible. After all, it’s your own personal information, professional information and connections that are all built up in this site.
So, I’m going to encourage you to have a look at 6 areas that I’ve outlined below which will keep you – and your information – that little bit more secure on LinkedIn going forward.
1. Where are you logged into LinkedIn
I don’t know about you, but I log into LinkedIn from a number of different places and a number of different devices – I might do so from the comfort of my own office but I will also do so in clients’ premises while running training sessions for them or from a coffee shop where I’m doing some work when on the road. And that’s not forgetting the mobile app too of course. (more…)
A picture paints a 1000 words they say & LinkedIn, professional as it may be, is no different.
Look at your newsfeed on LinkedIn’s homepage … which posts catch your eye? Almost certainly ones with some sort of graphic built in.
So although LinkedIn may promote text only posts more, chasing the fabled LinkedIn algorithm needs to be tempered with some good old fashioned marketing common sense too.
But that isn’t the only place to think graphically – other key areas around LinkedIn benefit from graphics to bring your message to life:
✔️ Profile Banner: prime real estate at the top of your Profile page so make the most of it!
✔️ Rich Media in Personal Profile: images, documents, (more…)