LinkedIn Training:
Making the most of the business opportunities on LinkedIn

LinkedIn is undeniably the pre-eminent business networking platform online giving professionals from organisations and businesses across the world the ability to connect, develop their sales and demonstrate their skills, services and products.

With 970m users worldwide as of November 2023 and over 37m users in the United Kingdom alone, the business opportunities that LinkedIn provides are immense – these are people like yourself who are there for genuine business reasons, who are looking to LinkedIn as a business networking tool – not to pass their time reporting back on their private lives or eating habits of their pets. This is also not just for recruiters – the use of LinkedIn in most organisations is now focused on the immense opportunities that it offers as a sales and marketing tool … for companies of all sizes!

And that’s what we offer – an independent training and coaching service for LinkedIn users of all levels from beginners to advanced users looking to extend their knowledge and use of this tool. Whether in the public courses that we run across the country or in the customised in-house sessions for companies across all industries, we aim to demonstrate how to use and apply the best practice on LinkedIn and integrate it into your own business activities. Another powerful tool to use where appropriate.

Virtual LinkedIn Training is also available so that the same quality of training can be delivered to your teams remotely wherever they are based either as a full bespoke session, a session to kickstart your team’s LinkedIn activity or virtual “desk hopping” to give each team member some dedicated personalised advice.

The sessions that we run can be categorised as follows:

LinkedIn Public Workshops

As well as the customised workshops that we run on your premises, we also run LinkedIn Training in the form of half day public workshops. These training sessions take place on a monthly basis in various locations and are aimed at two different audiences.

The “Using LinkedIn for Business Success” sessions are for business people in general, sales and marketing teams and individuals looking to use LinkedIn to better effect. The “LinkedIn for Recruiters” sessions are aimed at recruitment and HR teams, both internal teams and external recruitment agencies.

Do we need training on LinkedIn?

The constant developments in the LinkedIn site ensure they continue to lead in the business networking area, but the downside to this is that keeping up with the opportunities available to us all can be difficult. Equally ensuring that our profiles are serving us to best effect and that we have the right strategy to achieve our business goals is critical to success. That is where LinkedIn Training comes in.

We provide training courses and coaching in LinkedIn which covers not just the functional use of the key elements of the site but also helps in establishing the best strategies for using LinkedIn whether your business goals are focused on developing your prospects and sales, extending your contact base, looking for a new role or developing a customer focus and base.

LinkedIn Training: some of the benefits

While sometimes coaching or training on platforms such as LinkedIn may seem to be unnecessary, in reality the opposite seems to be true.

After every LinkedIn training session we run, I’m always pleased that people are kind enough to come up to me and say that they have learned something about LinkedIn that they didn’t know before and that the training had been really worthwhile just for that. And that is not only from the Using LinkedIn for Business training course but from the more specialised training and coaching as well.

But don’t take my word for it – or even theirs! – come along to one of the training session on LinkedIn and see for yourself what a powerful addition it is to your networking and your business development efforts as well.