There are so many ways we can use LinkedIn, so many parts to the site and outcomes we want to achieve. Trying to do them all at once – trying to be everything to everyone – is doomed to failure.
The first key decision you should make on LinkedIn is who you want to talk to – who is YOUR audience? And what do you want to achieve from your engagement with them.
That underpins everything else you do – if you are talking to the right people then you have half a chance of your message getting across.
From that, you can decide:
✅ What to include in your profile to attract their attention
– that’s not just the information itself, but the language you use and the visuals you include to attract and influence
The headline is an important part of your profile on LinkedIn, it plays a greater role than simply an introduction on your profile page … though it does that well too! It is in reality a key element of the whole introduction process, a text bill board to complement the graphic banner and a way to engage with others.
To clarify what I’m talking about – if you look at your Profile Page, the Headline is the piece of text that sits under your photo on the left hand side and which probably contains your Job Title and Company name if you haven’t changed it. It is also probably the first piece of text on your profile that people see when they visit it.
As it happens, you now have 220 characters at your disposal to play with here (as of June 2020). Whether you should use them all or not, I look at in Increase in LinkedIn’s Headline Field post.You essentially have free rein to use it as you see fit – it doesn’t effect the job title you display in the “Work Experience” section but does allow you to use this area in a different way.
To do so click on (more…)
A picture paints a 1000 words they say & LinkedIn, professional as it may be, is no different.
Look at your newsfeed on LinkedIn’s homepage … which posts catch your eye? Almost certainly ones with some sort of graphic built in.
So although LinkedIn may promote text only posts more, chasing the fabled LinkedIn algorithm needs to be tempered with some good old fashioned marketing common sense too.
But that isn’t the only place to think graphically – other key areas around LinkedIn benefit from graphics to bring your message to life:
✔️ Profile Banner: prime real estate at the top of your Profile page so make the most of it!
✔️ Rich Media in Personal Profile: images, documents, (more…)