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- LinkedIn for Business (London)
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LinkedIn Introduction TrainingLondon (Business Group)
- LinkedIn for Recruitment AgenciesEdinburgh (Recruiter)
- LinkedIn for Sales & Marketing TeamsSheffield (Technology Finance)
- LinkedIn for RecruitersLondon (Recruitment Agency)
- Specialised Introduction to LinkedInNational Law Firm
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Category Archives: Businesses using LinkedIn
10 ways LinkedIn can help develop local business
No matter what size of organisation we work for, a local market is going to be important to us. Our individual versions of “local” will vary of course – it may be a town, a county or even a whole country, but it is our home market and one that needs to be considered. For many smaller organisations, it can often be their only market or, at the very least, the mainstay of their business and hence a key area to nurture and develop.
With LinkedIn, perhaps more so than any of the other major social networks whose scope are after all global in nature, we have the chance to tap directly into our local marketplace, so it’s important to make sure we know how to use the tools at our disposal to do just that. Making ourselves visible and easy to refer is one half of the equation, the other is to use the facilities on LinkedIn to proactively identify, approach and market to this key group of people.
Here are 10 ways in which we can use LinkedIn to do just that:
(more…)
| Article Categories: | B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice |
| Article Tags: | LinkedIn Advice, LinkedIn B2B, LinkedIn for Business, LinkedIn for Local Business |
How Keyword Research helps on LinkedIn
Keyword research forms the basis of every type of online marketing activity from Search Engines to pay Per click, email marketing and, of course, the elements of social networking and social search that we are interested in here. The keywords, and most commonly keyword phrases, that result from this research dictate to a large degree how we get found and whether we are getting found for the right things or not.
How you use the keyword phrases is important but finding the right ones is critical or else all the time that you spend using them after that point will be time wasted. If you are focusing your attention on being found for one phrase but your prospective clients are using a totally different one as they search for potential suppliers then we have a mismatch – and unfortunately you are going to be the loser in this.
Why bother with LinkedIn?
When we search for people to connect with on LinkedIn, we tend to do so for a variety of different reasons. Two of the main ones are that we are looking for (more…)
| Article Categories: | Businesses using LinkedIn, LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Optimise your Profile |
| Article Tags: | LinkedIn Keyword Research, Linkedin Profile, LinkedIn SEO |
LinkedIn Events – really useful (even with no event to promote)
The events section in LinkedIn is a great place to promote events – I’m guessing that might not come as too big a surprise to you? However, just in case you weren’t even aware of its existence (shame on you – or should that be shame on LinkedIn?) then you will find it hidden away under the ‘More’ button on their main menu.
Hopefully that may well change but, in any case, it doesn’t take away from all the benefits it offers. And what are they, Mark, I hear you ask?
Well, the bits that I personally find most useful are:
(more…)
| Article Categories: | B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice, LinkedIn Tips |
| Article Tags: | LinkedIn Events, LinkedIn Promotion Tools, LinkedIn Tips |
Connecting your Blog to your LinkedIn Profile
I don’t know about you, but I like to get as much benefit as possible from the work that I put into something.
My blogs are a great example of that. I’ve been running a blog for over 5 years now and also have set blogs up for, I guess, over 200 companies and individuals in that time. I still help organisations understand how blogs integrate into their marketing, PR or business development plans and, done right, they’re a fabulous business tool – a combination of push marketing, with relationship building and search engine marketing all in one nice little bundle. A key component in the social media as well as the internet marketing mix.
Use your Blog on your LinkedIn Profile
One place where all the information from your blog is going to be particularly valuable is over on your LinkedIn profile. It’s the perfect place to (more…)
What is Openlink on LinkedIn?
You may have seen a much smaller version of the symbol to the right on some people’s profiles next to their name and, generally, next to a Premium account symbol too. While it’s not that obvious, what it signifies is that the member is part of the OpenLink network on LinkedIn.
OpenLink is something that is available exclusively to Premium account holders and indeed, in my opinion, is a key benefit of these paid for business accounts. Essentially, it lets people who are members to find and get in contact with other professionals who are interested in meeting new people. It also opens up the ability for anyone to contact you and makes certain that anyone can see your full details in the search results, whether the searcher is part of your network or not. Let me explain …
| Article Categories: | Businesses using LinkedIn, LinkedIn Strategy, Networking supercharged, Using LinkedIn |
| Article Tags: | Openlink, Openlink Network |
Customise your website links
It’s important to make best use of what we are given on LinkedIn, I think that you’ll agree. The links through to our websites and blogs form another key part of the information we provide as it helps us get people thinking about our sites and also encouraging them to click through and visit them. After all, LinkedIn is really just a place to initiate the connection with people but then you’ll want them on your own site to further the relationship.
Anyway, to help encourage them to come through to your website, you need to make sure that you don’t simply retain the simple “Company Website” display name that is the default text that LinkedIn gives us. (They currently provide a choice of 5 in all that, while descriptive I guess, are always going to be generic.)
Instead, how about being able to customise them and so display the name that you would like to have there. It will attract the eye (more…)
| Article Categories: | Businesses using LinkedIn, LinkedIn Advice, Optimise your Profile, Using LinkedIn |
| Article Tags: | Custom Website Links, LinkedIn Advice, Linkedin Profile, Linkedin profile advice, LinkedIn Public Profile |