A lot of people I speak to about LinkedIn, particularly those who don’t spend all of their time online or glued to their phone, tell me they feel a little uncomfortable when they first go onto the site.
Why is this?
From what I can tell, it’s because they don’t know the rules … and we like to know the rules. Deep down the majority of us like to fit in and we feel comfortable when we do. We can reveal bits about ourselves at our own pace … and that pace will differ between individuals.
What do you do on LinkedIn?
Is it rude not to accept an invitation? What happens when I press “that” button? Do they know if I disconnect from them? Do they really know when I look at their profile? Do I have to read all the motivational quotes on my homepage?
If we don’t know how we should act then that’s not so good and we don’t want to offend. So what we do is … nothing.
To help, I try to equate LinkedIn with something they are more comfortable with and so I use the analogy that LinkedIn is simply (more…)