Category Archives: Businesses using LinkedIn

10 things to get right on your Company Pages

May 10, 2013 by

company-pagesThere have been a whole raft of changes throughout the LinkedIn site over a number of months now … and they’re not finished yet!

One area that has seen a host of changes has been the Company Pages which have been continually developed in a variety of different ways. Having started out as a simple profile page for companies, it has now becoame a key tool for companies both large and small, providing an important additional resource from a marketing and visibility perspective.

Hopefully, you have the key elements of your own company pages in place already but here are some elements that I’d advise to take a quick check over to make sure that you are using them to best effect. (more…)

Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Company Pages
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Hi, my name’s Mark.
I’m on LinkedIn and I’m not looking for a new job

October 11, 2012 by

If that sounds like an introduction you might make at a “self help” group then maybe that’s not that far off the mark. Certainly, on occasions, I almost feel like I should be apologising for the fact I use LinkedIn in a variety of other ways. A situation not helped by people I meet who aren’t on LinkedIn and who tend to come out with the same reason – “well, why should I join, I’m not looking for a job”.

What does LinkedIn say, then?

Now, I lay much of the blame for this fairly and squarely at LinkedIn’s door – they make a lot of their money from their ‘hiring solutions’ so it’s understandable that they don’t (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Training, Networking supercharged
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LinkedIn MasterClass Series at Social Media Week London

August 21, 2012 by

Well, Social Media Week is fast approaching again!

For those of you who might be thinking that time has flow and it doesn’t seem a year since the last one … well, you’re right. The annual event has now been brought in line around the world and so will be taking place here, as elsewhere, between 24th and 28th September after its February appearance earlier in the year.

As ever, there will be loads of events around London (as well as 13 other cities around the world) and, having missed out a little in previous events, I have decided to participate as well on this occasion. I have therefore decided to run a series of LinkedIn Masterclass sessions to run throughout the week.

The LinkedIn Masterclass Series is a set of five 90 minute sessions (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Advice, LinkedIn Tips, LinkedIn Training, Social media Week
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Follow Company button from LinkedIn

February 28, 2012 by

Company Followers on LinkedInLinkedIn announced yesterday that they were launching a ‘Follow Company’ button – essentially a graphic button that organisations could place, for example, on their own websites to encourage people to ‘follow’ their company on LinkedIn. Just to clarify, following a company in LinkedIn’s terms simply means that you receive news automatically from the company either via email or as an update on your LinkedIn homepage, according to your preferences.

You’ve been able to follow companies from the LinkedIn site for a couple of years now, but this is the logical extension to that by facilitating it away from just the Company pages on LinkedIn. It also ties nicely in with the other feature that LinkedIn added to the Company pages at the end of last year which allows organisations to post updates and hence opens up the opportunity for them to start to use their Company Page more proactively as a company mouthpiece and marketing tool. (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Course, LinkedIn News, LinkedIn Site Changes, LinkedIn Training, LinkedIn Workshop
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10 ways LinkedIn can help develop local business

December 1, 2011 by

No matter what size of organisation we work for, a local market is going to be important to us. Our individual versions of “local” will vary of course – it may be a town, a county or even a whole country, but it is our home market and one that needs to be considered. For many smaller organisations, it can often be their only market or, at the very least, the mainstay of their business and hence a key area to nurture and develop.

With LinkedIn, perhaps more so than any of the other major social networks whose scope are after all global in nature, we have the chance to tap directly into our local marketplace, so it’s important to make sure we know how to use the tools at our disposal to do just that. Making ourselves visible and easy to refer is one half of the equation, the other is to use the facilities on LinkedIn to proactively identify, approach and market to this key group of people.

Here are 10 ways in which we can use LinkedIn to do just that:
(more…)

Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice
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How Keyword Research helps on LinkedIn

October 16, 2011 by

LinkedIn Search - Keyword Research - SEOKeyword research forms the basis of every type of online marketing activity from Search Engines to pay Per click, email marketing and, of course, the elements of social networking and social search that we are interested in here. The keywords, and most commonly keyword phrases, that result from this research dictate to a large degree how we get found and whether we are getting found for the right things or not.

How you use the keyword phrases is important but finding the right ones is critical or else all the time that you spend using them after that point will be time wasted. If you are focusing your attention on being found for one phrase but your prospective clients are using a totally different one as they search for potential suppliers then we have a mismatch – and unfortunately you are going to be the loser in this.

Why bother with LinkedIn?

When we search for people to connect with on LinkedIn, we tend to do so for a variety of different reasons. Two of the main ones are that we are looking for (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Optimise your Profile
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