There’s been a slow drip feed of information since August when LinkedIn announced that they would be making big changes to the interface and it has subsequently turned out, some equally large changes to aspects of the functioning of the site.
I say probably because even those with the beta version of this new interface have been experiencing a developing system with multiple changes since it arrived some 4 weeks ago, and no doubt will continue to do so as the process develops.
What we can be sure of is that we do need to be prepared and to make sure that we have our data secured so that we are prepared for whatever awaits.
These are 6 actions, I would therefore encourage you to take:
1) Back up your Profile
The format of the profile (and certain content elements of it too) is changing with the new interface so it’s a good time to make a back up to make sure that you retain all of the information that you have put in there. (more…)
||Advanced LinkedIn, B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice, LinkedIn Company Pages, LinkedIn Site Changes, LinkedIn Tips
||Changes to LinkedIn, LinkedIn Advanced Search, LinkedIn for Business, LinkedIn Housekeeping, Linkedin Site Changes
On any network, there are going to be differing views and differing goals among those who frequent it. It’s to be expected … and, in this sense, LinkedIn is no different. Given the huge diversity of people on the site and the wide variety of reasons they have for being there, the opinions expressed will naturally include some you may not agree with or indeed wish to read.
For me personally, I like to remain focused in terms of what I share and what I read on the site and one of the places where this is most relevant is on LinkedIn’s homepage – or rather MY homepage – where my newsfeed displays Updates, news and commentary from people in my network.
Of late, LinkedIn seems to have been in a constant state of flux – some changes have been good but one of the most noticeable results has been the increase in perhaps less ‘business focused’ Updates including maths quizzes, word search and the like, as well as overtly political or religious posts – some have called this “Facebook-ification” of LinkedIn. Whatever it is, I for one could do without the vast majority of it.
Luckily, however, we have a certain degree of control over what appears there – allowing us to cut down on the noise and to focus on the content that is of interest to us individually.
This article looks at a couple of key ways you have control over the tool that is YOUR homepage. (more…)
There has been a merry old dance this past week with a lot of users who spend a good amount of time on LinkedIn getting rather upset, including myself, as we discovered that the ability to engage in true networking on LinkedIn had taken a bit of a dent.
Essentially, it seemed as though the ability to search through the connections of your 1st level connections had been removed – well, a week later and it’s back again after a bit of “not sure what’s going on” from LinkedIn’s Customer Experience Advocates (Customer Service Reps to you and I).
In case you are unsure what all the fuss is about, the culprit is the little magnifying glass shown below which gives us the opportunity to do a search through the profiles of the connections of an individual connection, perhaps to request a referral of them in the most targeted of ways:
Anyway, in the interim, myself and a number of others took the time to look at other ways to access this functionality and I have seen posted in a number of places a second suggested route to find these details.
My issue was that it didn’t go far enough because it didn’t allow us to do a full advanced search through our connections’ connections … however, with a little bit of playing, I have found a way to get full advanced search of connections which I believe to be HUGELY beneficial! (more…)
While I’m a great advocate of LinkedIn and the other online communities, I am also a massive fan of face to face meetings and the ability to ask questions and talk through an issue you have. From a training perspective, this really shows itself in the fact that people flock to onsite training sessions rather than simply check out online help forums or watch webinars with no opportunity to delve more deeply!
In an effort to help, at some of the exhibitions that I will be attending over the coming months, I am dedicating the stands to offering as much support as I can to users of LinkedIn coming along to the shows. If you have questions about LinkedIn, what it can do and how you might use it in your business activities, then come and ask. (more…)
Advertising on LinkedIn is one of the three streams of revenue that LinkedIn currently breaks out when it comes to its income streams and is currently, you might say, the one that is under-performing in comparison to the Talent Solutions and Premium accounts which make up the other revenue generators.
On the flipside, for us “the advertisers”, if used correctly there are some great opportunities to reach the target audiences we are interested in speaking to in a way that will present us positively and initiate that ongoing conversation and engagement we are looking for.
The initial advertising options that LinkedIn offered (and indeed still does offer) were in the form of small ads that still proliferate throughout the site with smaller businesses and corporates alike taking the opportunity to push adverts and offers directly onto the viewed pages of their target audience through the excellent targeting options that the advertising systems allow.
This was followed by Sponsored Updates and then the latest individual offering Sponsored Inmails – these were launched first of all last year and then relaunched last month with additional elements such as the promise of 100% delivery (more…)