When we talk about editing or optimising our profile on LinkedIn, most of the time we’re thinking about our Personal Profile. And rightly so, it is the central element of our activity on LinkedIn.
Our Personal Profile is where we add our details, experience, summary and all of the information that’s relevant about us and what we do. This is essentially our representation on LinkedIn – you could almost call it your avatar or your sales & marketing document, Business card on steroids or even your CV depending on what you are using LinkedIn for.
However, when you create your profile on LinkedIn, the system automatically creates what is essentially a mirror image of it called your Public Profile. It is this page that is then indexed by the external search engines such as Google or Bing, and then appears in the search results out on the web. You can see what LinkedIn displays and make any changes required by accessing the Public Profile from the button in the top right hand corner of your main Personal Profile page.
At first sight, this Public Profile may seem unimportant in comparison, but do bear in mind that while your main profile can be viewed by the 560 million members of LinkedIn, your Public Profile is visible to anyone around the world with access to the Internet!
More than that, given the way that LinkedIn panders to Google and its ranking algorithm, your public profile on LinkedIn is likely to appear towards the top of the 1st page as well when you search for your name! (more…)