Category Archives: Optimise your Profile

LinkedIn Personal Profile: easier ways to add Rich Media

Rich Media on LinkedInOne key aspect that can really make your Personal Profile stand out is your ability to take it beyond a simple text overview of the skills and expertise and add what LinkedIn has come to call Rich Media, that is to say a selection of video, images, presentations and documents designed to help bring your profile to life and use it as a Content Marketing opportunity par excellence.

Our ability to do this was added in at the end of 2012 and yet still only a small percentage of people have taken the opportunity it offers – why is this you may well ask? Well, like so many things on LinkedIn, a major issue is that it has never been particularly obvious that the functionality existed (unless you saw it on someone else’s page), other people thought it was only on offer to Premium account holders and even for those who recognised the benefits, they weren’t sure how to go about it.

Well, worry no longer! It is still there, it is available to everyone and it is now even easier to actually add the media themselves. (more…)

Article Categories: Content Marketing, LinkedIn Updates, Optimise your Profile
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How Keyword Research helps on LinkedIn

LinkedIn Search - Keyword Research - SEOKeyword research forms the basis of every type of online marketing activity from Search Engines to pay Per click, email marketing and, of course, the elements of social networking and social search that we are interested in here. The keywords and, most commonly, keyword phrases, that result from this research will dictate to a large degree how we get found and whether we are getting found for the right products, skills and expertise or not.

How you use the keyword phrases is important but let’s take a step back for a second … even more important is finding the right ones or else all your effort using them after that point will be time wasted. If you are focusing your attention on being found for one phrase but your prospective clients are using a totally different one as they search for potential suppliers then we have a mismatch – and unfortunately you are going to be the loser in this.

Why bother with LinkedIn?

When we search for people to connect with on LinkedIn, we tend to do so for a variety of different reasons. Two of the main ones are that we are looking for (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Optimise your Profile
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Controlling LinkedIn Endorsements

Controlling LinkedIn EndorsementsEndorsements have been a little polemic – as well as problematic – since their introduction by LinkedIn over 18 months ago as a way for people to quickly leave a recommendation or praise others for skills and expertise that they possess.

There have been a huge range and split in terms of opinions as to their validity and use – I have published my own thoughts on them in a previous article. One of the negative aspects has been that LinkedIn continually pushes connections visiting your profile to endorse you for certain skills, some of which may not even be present on your profile. They also encourage others to endorse via email which can also prove annoying and even embarrassing to some.

So, as a way to moderate this and give all of us additional control over this section of our Personal Profile page – our key tool on LinkedIn – LinkedIn has introduced an additional control which offers (more…)

Article Categories: LinkedIn Site Changes, LinkedIn Tips, LinkedIn Updates, Optimise your Profile
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Your LinkedIn Public Profile is … well, public

LinkedIn Anonymous userWhen we talk about getting our profile up on LinkedIn, most of the time we’re thinking about our Personal Profile. And rightly so, it is the central element of our activity on LinkedIn. However, there are two other “profiles” that we have control over as well – or maybe one and a half would be closer. Our company’s profile (better known as the Company Pages) and our Public Profile.

Our Personal Profile is where we add our details, experience, summary and all of the information that’s relevant about us; the Company Pages, on the other hand, is where we can represent our company and its products or services; finally, our Public Profile … the “half” … is one that is automatically created from our Personal Profile and then appears out on the Web.

At first sight, this Public Profile may seem unimportant in comparison, but do bear in mind that while your main profile can be viewed by the 259+ million members of LinkedIn, your Public Profile is (more…)

Article Categories: New LinkedIn Profile, Optimise your Profile
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Don’t want to promote your past companies?

2 minute tips - LinkedIn Tips and AdviceWith the new personal profiles on LinkedIn, graphics and visibility are becoming more and more the order of the day.

One aspect of this is the company logo which now appears next to the company name of where you have worked within the Experience section, highlighting the company and its branding. All well and good if it’s where you work now, I’m sure you’ll agree. However, what about for the places you used to work? (more…)

Article Categories: LinkedIn Tips, New LinkedIn Profile, Optimise your Profile
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LinkedIn’s New Profile – the lowdown and an action plan!

Well it looks like LinkedIn’s new profile for our personal accounts is being rolled out to the next phase of people and speeding up a little in the process, so I felt it was time to give a bit of a lowdown on it and what you are going to need to do.

By the way, for those who are coming along to the Public workshops in January, don’t worry it will all be included there! 😉 As a very quick aside – lots of new locations and a special offer to launch them with on the 2013 Public Schedule – you can find details here!

This is quite a long post, so feel free to dip in and out of the areas of most interest to you.

There’s good and bad to report

On with the details! To start with, I have some good news and I have some bad news (more…)

Article Categories: New LinkedIn Profile, Optimise your Profile
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