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Public Course Schedule
- LinkedIn for Business (London)
- LinkedIn for Business (Windsor)
- LinkedIn for Recruitment Agencies (London)
Prefer custom in-house training
for your team?
Click here for detailsRecent In-House Training
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LinkedIn Introduction TrainingLondon (Business Group)
- LinkedIn for Recruitment AgenciesEdinburgh (Recruiter)
- LinkedIn for Sales & Marketing TeamsSheffield (Technology Finance)
- LinkedIn for RecruitersLondon (Recruitment Agency)
- Specialised Introduction to LinkedInNational Law Firm
For costs and availability,
call on 01784 479361 or
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Training Feedback
Thanks very much for the LinkedIn morning, it was a helpful refresher to the power of the network. It also introduced me to some overlooked subtleties that can make a difference to your profile and connections.
— Mark D Harris-
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- B2B Advice for LinkedIn
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- LinkedIn News
- LinkedIn Site Changes
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- Networking supercharged
- Optimise your Profile
- Q & A on LinkedIn
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Category Archives: Optimise your Profile
How Keyword Research helps on LinkedIn
Keyword research forms the basis of every type of online marketing activity from Search Engines to pay Per click, email marketing and, of course, the elements of social networking and social search that we are interested in here. The keywords, and most commonly keyword phrases, that result from this research dictate to a large degree how we get found and whether we are getting found for the right things or not.
How you use the keyword phrases is important but finding the right ones is critical or else all the time that you spend using them after that point will be time wasted. If you are focusing your attention on being found for one phrase but your prospective clients are using a totally different one as they search for potential suppliers then we have a mismatch – and unfortunately you are going to be the loser in this.
Why bother with LinkedIn?
When we search for people to connect with on LinkedIn, we tend to do so for a variety of different reasons. Two of the main ones are that we are looking for (more…)
| Article Categories: | Businesses using LinkedIn, LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Optimise your Profile |
| Article Tags: | LinkedIn Keyword Research, Linkedin Profile, LinkedIn SEO |
Connecting your Blog to your LinkedIn Profile
I don’t know about you, but I like to get as much benefit as possible from the work that I put into something.
My blogs are a great example of that. I’ve been running a blog for over 5 years now and also have set blogs up for, I guess, over 200 companies and individuals in that time. I still help organisations understand how blogs integrate into their marketing, PR or business development plans and, done right, they’re a fabulous business tool – a combination of push marketing, with relationship building and search engine marketing all in one nice little bundle. A key component in the social media as well as the internet marketing mix.
Use your Blog on your LinkedIn Profile
One place where all the information from your blog is going to be particularly valuable is over on your LinkedIn profile. It’s the perfect place to (more…)
LinkedIn lets the Queen live in Windsor
The location field on LinkedIn has been a bit of a bug bear for some people – in the UK, as elsewhere, it doesn’t necessarily display where you actually live or work. In fact, your displayed location has always been dictated by the postcode instead (or Zip Code, should you prefer).
This can mean, particularly outside of the main cities, that you might actually work in one location but your profile will steadfastly display somewhere totally different, simply because your town falls into a different postal area.
Let’s take an example … The Queen. One of those people that I would like to be able to do a LinkedIn Profile Makeover for – well, it would be fun wouldn’t it? Maybe I should have offered that as a Royal Wedding gift! But, I digress.
Anyway, as it used to stand, if the Queen used her Windsor Castle address on LinkedIn, then (more…)
| Article Categories: | LinkedIn Advice, LinkedIn News, LinkedIn Site Changes, LinkedIn Tips, Optimise your Profile |
| Article Tags: | Linkedin Profile, Linkedin profile advice, LinkedIn Profile Makeover, LinkedIn Profile Optimisation, LinkedIn site updates |
Your LinkedIn Profile Photo – it’s important for you!
There are three things that accompany you around the LinkedIn site and that you must use appropriately – your name, your professional headline and your photo.
When it comes to the photo, it may be stating the obvious but, first and foremost, it’s really important to have one in there! There are still people who, for whatever reason, decide to remain anonymous, perhaps out of coyness or some private reason of their own.
However, I would really encourage you not to leave it like that for five key reasons: (more…)
| Article Categories: | LinkedIn Advice, Optimise your Profile |
| Article Tags: | Linkedin Profile, Linkedin profile advice, LinkedIn Profile Photo, LinkedIn Tips |
How to get your past in order
One of the questions which comes up with a certain regularity in LinkedIn Answers – the user Q&A section on the site – is how to make changes or updates to their past experience or their Education within their Public Profile.
The way to change your Current position is nice and obvious, as the ‘edit’ links sit clearly in the blue area at the top and, let’s be honest, editing your current roles are the most likely thing that you will be doing. Nevertheless, in optimising your profile, your past experience also comes into play both in terms of backing up your current strengths and offerings, but also in terms of the ranking within the LinkedIn search results.
The format changes when you wish to update both your past experience and education. To edit those, (more…)
| Article Categories: | LinkedIn Advice, LinkedIn Tips, Optimise your Profile, Q & A on LinkedIn |
| Article Tags: | Editing your LinkedIn Profile, Linkedin profile advice |
Customise your website links
It’s important to make best use of what we are given on LinkedIn, I think that you’ll agree. The links through to our websites and blogs form another key part of the information we provide as it helps us get people thinking about our sites and also encouraging them to click through and visit them. After all, LinkedIn is really just a place to initiate the connection with people but then you’ll want them on your own site to further the relationship.
Anyway, to help encourage them to come through to your website, you need to make sure that you don’t simply retain the simple “Company Website” display name that is the default text that LinkedIn gives us. (They currently provide a choice of 5 in all that, while descriptive I guess, are always going to be generic.)
Instead, how about being able to customise them and so display the name that you would like to have there. It will attract the eye (more…)
| Article Categories: | Businesses using LinkedIn, LinkedIn Advice, Optimise your Profile, Using LinkedIn |
| Article Tags: | Custom Website Links, LinkedIn Advice, Linkedin Profile, Linkedin profile advice, LinkedIn Public Profile |