Category Archives: Optimise your Profile

H is for Headline: A to Z of LinkedIn

A to Z of LinkedIn: HeadlineThe headline is an important part of your profile on LinkedIn, it plays a greater role than simply an introduction on your profile page … though it does that well too! It is in reality a key element of the whole introduction process, a text bill board to complement the graphic banner and a way to engage with others.

To clarify what I’m talking about – if you look at your Profile Page, the Headline is the piece of text that sits under your photo on the left hand side and which probably contains your Job Title and Company name if you haven’t changed it. It is also probably the first piece of text on your profile that people see when they visit it.

As it happens, you have 120 characters at your disposal to play with here … or 220 characters if you have an i-phone and wish to make use of the feature (did someone say ‘Glitch’?) that you can access by editing it there. You essentially have free rein to use it as you see fit – it doesn’t effect the job title you display in the “Work Experience” section but does allow you to use this area in a different way.

To do so click on (more…)

Article Categories: A to Z of LinkedIn, B2B Advice for LinkedIn, LinkedIn Tips, New LinkedIn Profile, Optimise your Profile
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LinkedIn Public Profile: how to use & optimise

When we talk about editing or optimising our profile on LinkedIn, most of the time we’re thinking about our Personal Profile. And rightly so, it is the central element of our activity on LinkedIn.

Our Personal Profile is where we add our details, experience, summary and all of the information that’s relevant about us and what we do. This is essentially our representation on LinkedIn – you could almost call it your avatar or your sales & marketing document, Business card on steroids or even your CV depending on what you are using LinkedIn for.

However, when you create your profile on LinkedIn, the system automatically creates what is essentially a mirror image of it called your Public Profile. It is this page that is then indexed by the external search engines such as Google or Bing, and then appears in the search results out on the web. You can see what LinkedIn displays and make any changes required by accessing the Public Profile from the button in the top right hand corner of your main Personal Profile page.

At first sight, this Public Profile may seem unimportant in comparison, but do bear in mind that while your main profile can be viewed by the 635 million members of LinkedIn, your Public Profile is visible to anyone around the world with access to the Internet!

More than that, given the way that LinkedIn panders to Google and its ranking algorithm, your public profile on LinkedIn is likely to appear towards the top of the 1st page as well when you search for your name! (more…)

Article Categories: Optimise your Profile
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B is for Banner: A to Z of LinkedIn

We’ve all heard the phrase that “A picture is worth 1000 words” and we have a piece of prime real estate at the top of our Personal Profile that is the ideal place to make the most of exactly that.

You may recognise the blue ‘network’ looking image that I’ve added below as the default background or banner that introduces so many profiles …. what a waste!

With a little bit of work (or a visit to somewhere like canva.com), we have the opportunity to create something that gives a very powerful visual message to introduce the rest of your profile.

In fact the banner makes up about 40% of what LinkedIn calls the “Introduction Card”, that top part of your profile also containing your photo, headline and Contact Info – good description really because that’s what it does. It introduces (more…)

Article Categories: A to Z of LinkedIn, Optimise your Profile
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Make sure you are not hidden

Are you unwittingly hiding your photo? Here’s a 2 minute check for you to make sure you’re not.

Over the past month this has been the case for nearly 20 people in the classes I’ve run who thought their photo was there for all to see, so I thought I’d share this with you.

Although we can see our photo, sometimes settings get changed and so people outside our 1st degree connections cannot. Clearly this is not good as:

► you lose impact and the chance to make a good 1st impression
► it gives the wrong impression, what are you hiding?
► it can make people more wary of connecting with you, reducing opportunities.

Here is a 2 minute check to see who can see your photo and make sure that you are not a grey image (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Optimise your Profile, Using LinkedIn
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Dress Appropriately – LinkedIn Advent Calendar (Day 2)



In the real world, when we meet someone face to face but before we have the opportunity to speak, they are already starting to build a mental image and first impression of us. They create a back story, imagine what we sound like and even how the conversation would start. It’s instant, it’s automatic & it’s based on what they see.

The same thing happens on LinkedIn … except there, all of this is conjured up by and based on our Profile.

In particular, the top part of our Profile – the Introduction Card – serves exactly that purpose and creates this first impression. Above all, it has two very visual parts that we need to use to influence and, to an extent, direct that first impression.

Those elements are the banner & our photo.

Let’s take the banner first. This is “prime real estate” (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, New LinkedIn Profile, Optimise your Profile
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10 LinkedIn Tips and Advice revisited

Over the past few weeks, I have sent out a series of LinkedIn hints and tips in infographic form relating to elements on the site that I have been asked about, that I have seen have been causing issues or things that have changed and were worthy of a mention.

I have decided to bring those together in a single post to save you having to search them out on my LinkedIn feed in an effort to be extra helpful .. oh, and with an additional explanation below each one in case the image does tell you the whole story!

Hope you enjoy and do feel free to share!

1. Don’t send your message before you want to

When you go to your Messenger system, there are occasions when, quite naturally, you might want to start a new paragraph and have hit the key to go to a new line in the message and yet found that the message instead has been sent. Annoying!

That is unfortunately the default format on LinkedIn. However, if you go to the Messanger area then just next to the “Send” button, you will see three dots which allows you to turn that off and allow you to format your message as you wish. (more…)

Article Categories: LinkedIn Advice, LinkedIn Marketing, LinkedIn Tips, Optimise your Profile
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