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- LinkedIn for Business (London)
- LinkedIn for Recruitment Agencies (London)
- LinkedIn for Business (Manchester)
- LinkedIn for Recruitment Agencies (Manchester)
- LinkedIn for Business (Bristol)
- LinkedIn for Business (East Midlands)
- LinkedIn for Recruiters (East Midlands)
- LinkedIn for Business (Staines)
Prefer custom in-house training
for your team?
Click here for detailsRecent In-House Training
- LinkedIn for ReferralsInternational Insurance Company
- LinkedIn for Sales & Marketing TeamsBristol (Govt Agency)
- LinkedIn for Recruitment AgenciesEdinburgh (Recruiter)
-
LinkedIn Introduction TrainingLondon (Business Group)
- LinkedIn for RecruitersLondon (Recruitment Agency)
For costs and availability,
call on 01784 479361or
email mark@linkedintraining.netTraining Feedback
I have just been to a LinkedIn workshop in Winnersh, near Reading, hosted by Mark White. I came away with lots of new ideas and I would thoroughly recommend attending one of these workshops.
— Jim Bailey-
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Category Archives: Optimise your Profile
Don’t want to promote your past companies?
With the new personal profiles on LinkedIn, graphics and visibility are becoming more and more the order of the day.
One aspect of this is the company logo which now appears next to the company name of where you have worked within the Experience section, highlighting the company and its branding. All well and good if it’s where you work now, I’m sure you’ll agree. However, what about for the places you used to work? (more…)
| Article Categories: | LinkedIn Tips, New LinkedIn Profile, Optimise your Profile |
| Article Tags: | Linkedin Profile, Linkedin profile advice, New LinkedIn Profile, Personal Profile |
How Keyword Research helps on LinkedIn
Keyword research forms the basis of every type of online marketing activity from Search Engines to pay Per click, email marketing and, of course, the elements of social networking and social search that we are interested in here. The keywords, and most commonly keyword phrases, that result from this research dictate to a large degree how we get found and whether we are getting found for the right things or not.
How you use the keyword phrases is important but finding the right ones is critical or else all the time that you spend using them after that point will be time wasted. If you are focusing your attention on being found for one phrase but your prospective clients are using a totally different one as they search for potential suppliers then we have a mismatch – and unfortunately you are going to be the loser in this.
Why bother with LinkedIn?
When we search for people to connect with on LinkedIn, we tend to do so for a variety of different reasons. Two of the main ones are that we are looking for (more…)
| Article Categories: | Businesses using LinkedIn, LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Optimise your Profile |
| Article Tags: | LinkedIn Keyword Research, Linkedin Profile, LinkedIn SEO |
Connecting your Blog to your LinkedIn Profile
I don’t know about you, but I like to get as much benefit as possible from the work that I put into something.
My blogs are a great example of that. I’ve been running a blog for over 5 years now and also have set blogs up for, I guess, over 200 companies and individuals in that time. I still help organisations understand how blogs integrate into their marketing, PR or business development plans and, done right, they’re a fabulous business tool – a combination of push marketing, with relationship building and search engine marketing all in one nice little bundle. A key component in the social media as well as the internet marketing mix.
Use your Blog on your LinkedIn Profile
One place where all the information from your blog is going to be particularly valuable is over on your LinkedIn profile. It’s the perfect place to (more…)
LinkedIn lets the Queen live in Windsor
The location field on LinkedIn has been a bit of a bug bear for some people – in the UK, as elsewhere, it doesn’t necessarily display where you actually live or work. In fact, your displayed location has always been dictated by the postcode instead (or Zip Code, should you prefer).
This can mean, particularly outside of the main cities, that you might actually work in one location but your profile will steadfastly display somewhere totally different, simply because your town falls into a different postal area.
Let’s take an example … The Queen. One of those people that I would like to be able to do a LinkedIn Profile Makeover for – well, it would be fun wouldn’t it? Maybe I should have offered that as a Royal Wedding gift! But, I digress.
Anyway, as it used to stand, if the Queen used her Windsor Castle address on LinkedIn, then (more…)
| Article Categories: | LinkedIn Advice, LinkedIn News, LinkedIn Site Changes, LinkedIn Tips, Optimise your Profile |
| Article Tags: | Linkedin Profile, Linkedin profile advice, LinkedIn Profile Makeover, LinkedIn Profile Optimisation, LinkedIn site updates |
Your LinkedIn Profile Photo – it’s important for you!
There are three things that accompany you around the LinkedIn site and that you must use appropriately – your name, your professional headline and your photo.
When it comes to the photo, it may be stating the obvious but, first and foremost, it’s really important to have one in there! There are still people who, for whatever reason, decide to remain anonymous, perhaps out of coyness or some private reason of their own.
However, I would really encourage you not to leave it like that for five key reasons: (more…)
| Article Categories: | LinkedIn Advice, Optimise your Profile |
| Article Tags: | Linkedin Profile, Linkedin profile advice, LinkedIn Profile Photo, LinkedIn Tips |

Well it looks like LinkedIn’s new profile for our personal accounts is being rolled out to the next phase of people and speeding up a little in the process, so I felt it was time to give a bit of a lowdown on it and what you are going to need to do.

