Category Archives: Content Marketing

Winning the LinkedIn Glitterball
(or how we are all sometimes like Ashley)

Let me quickly set the scene of my analogy today and identify a couple of the main protagonists. We are talking “Strictly Come Dancing” here – “Dancing with the Stars” for colleagues across the Pond.

As you might imagine, Strictly is ostensiously a dance competition – you dance well, the judges mark you highly, you stay in to dance again the following week, and the person who comes last is voted out of the competition after a dance off.

Except that it isn’t.

Granted, it is partly a dance competition … but it is also part popularity contest. Why so? Because it is not just the well informed judges voting on who stays or goes, but also us, the general “armchair experts” public. And while we do partly judge it on the dancing, we also bestow our voting favours on what we enjoyed and, crucially, on who we like.

And on occasions, it is the mix between these two elements which is crucial. (more…)

Article Categories: Business Development on LinkedIn, Content Marketing, LinkedIn Strategy, Using LinkedIn
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Using hashtags on LinkedIn

linkedin-hashtagYou may have noticed a resurgence of hashtags on LinkedIn over the past few months and you may also have seen some extra areas popping up around the site as well to help their usage.

It seemed appropriate therefore to have a delve into just how we might use them effectively on LinkedIn, both from a publisher’s perspective and also as a reader / consumer of content.

And if you think “Nah, hashtags aren’t for me” then you might be right but, on the other hand, you might find that there’s some real business use built in and that it’s not all just #hashtaghypebutnotreallyuseful

Using hashtags as an Author / Publisher

So why bother with hashtags when you publish on LinkedIn? As you may have noticed, LinkedIn has started to encourage us to use hashtags every time we post, whether that is an update or an article, giving us some suggested initial selections which are based on your past usage and also on the text you have inserted.


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Article Categories: Content Marketing, LinkedIn Marketing, LinkedIn Site Changes, LinkedIn Updates
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12 Hacks you’ll love on LinkedIn


Okay, you’ve already sussed me out, I don’t really know what a hack is … it always used to be something negative when I was growing up but now it just seems to be used in place of “ways to do things”.

So, anyway, here are 12 great hacks that you might find of value on LinkedIn, that’s to say some “really useful things you can do and find on LinkedIn that you may not have previously known about”.

Okay … “LinkedIn hacks” is shorter, I’ll grant you that.

Now, these aren’t going to make or break whether LinkedIn is a success for you – having an unfocused profile, blindly connecting, not engaging and pitching when you should be listening will all make a much better job of that – but perhaps they may add a little to your experience on the site and open up some of the options you have available to you.

1. Connect Date

The date when you first connected with someone on LinkedIn can be remarkably useful, particularly as you start (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Content Marketing, LinkedIn Search, LinkedIn Site Changes, LinkedIn Tips
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LinkedIn Personal Profile: easier ways to add Rich Media

Rich Media on LinkedInOne key aspect that can really make your Personal Profile stand out is your ability to take it beyond a simple text overview of the skills and expertise and add what LinkedIn has come to call Rich Media, that is to say a selection of video, images, presentations and documents designed to help bring your profile to life and use it as a Content Marketing opportunity par excellence.

Our ability to do this was added in at the end of 2012 and yet still only a small percentage of people have taken the opportunity it offers – why is this you may well ask? Well, like so many things on LinkedIn, a major issue is that it has never been particularly obvious that the functionality existed (unless you saw it on someone else’s page), other people thought it was only on offer to Premium account holders and even for those who recognised the benefits, they weren’t sure how to go about it.

Well, worry no longer! It is still there, it is available to everyone and it is now even easier to actually add the media themselves. (more…)

Article Categories: Content Marketing, LinkedIn Updates, Optimise your Profile
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Updates on LinkedIn – 10 ways to make them more effective

Linkedin-updatesAs either an information broadcast method, a content marketing tool or an easy method of engagement, the Updates on LinkedIn remain an often used yet rarely optimised opportunity on the site.

The Updates box site prominently at the top of your homepage on LinkedIn. However, it isn’t the easy “solve all” tool that some consider it to be – simply sending something out to appear on your connections’ homepage is not going to immediately generate hundreds of hits. Rather it is a gradual process requiring patience – a drip feed approach which increases visibility, generates page views and likes, delivers key information to connections and keeps you ‘front of mind’. If done correctly.
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Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, Content Marketing, LinkedIn Marketing
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Small but useful changes on LinkedIn (Feb 2015)

LinkedIn Share Button - site updateAs many of you will aware, the start of 2015 has brought with it a raft of really quite big changes on LinkedIn with search restrictions and Inmail process changes at the top of the list.

Aside from these, there have been some smaller ones going on … little things that might prove valuable and which I wanted to ensure you were aware of. Like all modifications on LinkedIn, these may well be in roll out phase at the moment, so you may or may not have them as yet … but they are coming!

Equally normally, they have not actually been announced in any way so here are some that I think might need a little bit of looking at. (more…)

Article Categories: Businesses using LinkedIn, Content Marketing, LinkedIn Site Changes, LinkedIn Updates
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