Okay, you’ve already sussed me out, I don’t really know what a hack is … it always used to be something negative when I was growing up but now it just seems to be used in place of “ways to do things”.
So, anyway, here are 12 great hacks that you might find of value on LinkedIn, that’s to say some “really useful things you can do and find on LinkedIn that you may not have previously known about”.
Okay … “LinkedIn hacks” is shorter, I’ll grant you that.
Now, these aren’t going to make or break whether LinkedIn is a success for you – having an unfocused profile, blindly connecting, not engaging and pitching when you should be listening will all make a much better job of that – but perhaps they may add a little to your experience on the site and open up some of the options you have available to you.
1. Connect Date
The date when you first connected with someone on LinkedIn can be remarkably useful, particularly as you start (more…)
As either an information broadcast method, a content marketing tool or an easy method of engagement, the Updates on LinkedIn remain an often used yet rarely optimised opportunity on the site.
The Updates box site prominently at the top of your homepage on LinkedIn. However, it isn’t the easy “solve all” tool that some consider it to be – simply sending something out to appear on your connections’ homepage is not going to immediately generate hundreds of hits. Rather it is a gradual process requiring patience – a drip feed approach which increases visibility, generates page views and likes, delivers key information to connections and keeps you ‘front of mind’. If done correctly.
As many of you will aware, the start of 2015 has brought with it a raft of really quite big changes on LinkedIn with search restrictions and Inmail process changes at the top of the list.
Aside from these, there have been some smaller ones going on … little things that might prove valuable and which I wanted to ensure you were aware of. Like all modifications on LinkedIn, these may well be in roll out phase at the moment, so you may or may not have them as yet … but they are coming!
Equally normally, they have not actually been announced in any way so here are some that I think might need a little bit of looking at. (more…)
LinkedIn announced a decision at the end of the last week relating to the Products and Services area on the Company Pages .. to cut a potentially long story short, they are being discontinued / canned / deleted / replaced (select as applicable) as from 14th April unless LinkedIn back tracks on their decision, which would be a first.
I have already had my say … and quite a long rant … which, in summary, is that I consider this to be a backwards step which will hit small businesses quite hard, and particularly those who have been investing time in LinkedIn and creating a strong customer referenced presence on their LinkedIn company page replete with recommendations, videos, links and calls to action. Essentially, a bad move.
However, we need to put this to one side, and take some practical actions to both preserve the information that we have already put into our pages as well as see how we can best benefit from the “new arrangement”. (more…)
I’ve been watching something develop on LinkedIn over the past few weeks called Showcase Pages that I stumbled upon when looking at Adobe’s Company Page – today LinkedIn appears to have released them to the rest of the network which could well be a very exciting development.
Company Pages, to recap, are where companies and organisations have their ‘home’ on LinkedIn. They have grown up massively since their launch back in 2010 and now are a very powerful tool which can be used by corporates and small businesses alike, bringing together employees, products & services as well as distributing news from the organisation. A mixture of information, ‘push marketing’ and social proof (via the ‘Recommendations’) that has huge power and potential for both the visibility and integration of company activities on LinkedIn.
Well, it appears that we can now add Showcase Pages to the mix. These are additional sections connected to the Company Pages and are designed to allow a company to spotlight a brand, product line, business unit or initiative – essentially, they allow you to provide a highlight these areas and, in doing so, allow you to better segment the audience that you wish to deliver certain information to, as well as be a focal point for both broadcasting the messages and also encouraging interaction around these specific topics or product sets. (more…)