Category Archives: Content Marketing

LinkedIn Personal Profile: easier ways to add Rich Media

Rich Media on LinkedInOne key aspect that can really make your Personal Profile stand out is your ability to take it beyond a simple text overview of the skills and expertise and add what LinkedIn has come to call Rich Media, that is to say a selection of video, images, presentations and documents designed to help bring your profile to life and use it as a Content Marketing opportunity par excellence.

Our ability to do this was added in at the end of 2012 and yet still only a small percentage of people have taken the opportunity it offers – why is this you may well ask? Well, like so many things on LinkedIn, a major issue is that it has never been particularly obvious that the functionality existed (unless you saw it on someone else’s page), other people thought it was only on offer to Premium account holders and even for those who recognised the benefits, they weren’t sure how to go about it.

Well, worry no longer! It is still there, it is available to everyone and it is now even easier to actually add the media themselves. (more…)

Article Categories: Content Marketing, LinkedIn Updates, Optimise your Profile
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Updates on LinkedIn – 10 ways to make them more effective

Linkedin-updatesAs either an information broadcast method, a content marketing tool or an easy method of engagement, the Updates on LinkedIn remain an often used yet rarely optimised opportunity on the site.

The Updates box site prominently at the top of your homepage on LinkedIn. However, it isn’t the easy “solve all” tool that some consider it to be – simply sending something out to appear on your connections’ homepage is not going to immediately generate hundreds of hits. Rather it is a gradual process requiring patience – a drip feed approach which increases visibility, generates page views and likes, delivers key information to connections and keeps you ‘front of mind’. If done correctly.
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Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, Content Marketing, LinkedIn Marketing
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Small but useful changes on LinkedIn (Feb 2015)

LinkedIn Share Button - site updateAs many of you will aware, the start of 2015 has brought with it a raft of really quite big changes on LinkedIn with search restrictions and Inmail process changes at the top of the list.

Aside from these, there have been some smaller ones going on … little things that might prove valuable and which I wanted to ensure you were aware of. Like all modifications on LinkedIn, these may well be in roll out phase at the moment, so you may or may not have them as yet … but they are coming!

Equally normally, they have not actually been announced in any way so here are some that I think might need a little bit of looking at. (more…)

Article Categories: Businesses using LinkedIn, Content Marketing, LinkedIn Site Changes, LinkedIn Updates
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Removal of LinkedIn Products & Services pages
– how to survive the change

linkedinproducts-showcasepagesLinkedIn announced a decision at the end of the last week relating to the Products and Services area on the Company Pages .. to cut a potentially long story short, they are being discontinued / canned / deleted / replaced (select as applicable) as from 14th April unless LinkedIn back tracks on their decision, which would be a first.

I have already had my say … and quite a long rant … which, in summary, is that I consider this to be a backwards step which will hit small businesses quite hard, and particularly those who have been investing time in LinkedIn and creating a strong customer referenced presence on their LinkedIn company page replete with recommendations, videos, links and calls to action. Essentially, a bad move.

However, we need to put this to one side, and take some practical actions to both preserve the information that we have already put into our pages as well as see how we can best benefit from the “new arrangement”. (more…)

Article Categories: Company Pages, Content Marketing, LinkedIn Site Changes, Showcase Pages
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LinkedIn Showcase Pages – new to LinkedIn Company pages

LinkedIn Groups searchI’ve been watching something develop on LinkedIn over the past few weeks called Showcase Pages that I stumbled upon when looking at Adobe’s Company Page – today LinkedIn appears to have released them to the rest of the network which could well be a very exciting development.

Company Pages, to recap, are where companies and organisations have their ‘home’ on LinkedIn. They have grown up massively since their launch back in 2010 and now are a very powerful tool which can be used by corporates and small businesses alike, bringing together employees, products & services as well as distributing news from the organisation. A mixture of information, ‘push marketing’ and social proof (via the ‘Recommendations’) that has huge power and potential for both the visibility and integration of company activities on LinkedIn.

Well, it appears that we can now add Showcase Pages to the mix. These are additional sections connected to the Company Pages and are designed to allow a company to spotlight a brand, product line, business unit or initiative – essentially, they allow you to provide a highlight these areas and, in doing so, allow you to better segment the audience that you wish to deliver certain information to, as well as be a focal point for both broadcasting the messages and also encouraging interaction around these specific topics or product sets. (more…)

Article Categories: Businesses using LinkedIn, Content Marketing, LinkedIn Company Pages, LinkedIn Site Changes
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Silencing the LinkedIn bore

chatterboxYou’re out with friends and yet you’ve bumped into someone who clearly monopolises the conversation when they’re talking to others. You can just see the person that they are talking to slowly shut down and do that tired nodding thing with the occasional “hhmmm, yes”, all the time looking to get away.

Ring true? Well, unsurprisingly, the exact same thing happens online on LinkedIn – see I told you that it was the nearest thing to everyday interaction, albeit on the web. We can, on occasions, find that the real information that we want to receive and read can get drowned out by all the other noise that’s going on.

In this instance, what some people tend to do is flood YOUR Update stream on YOUR LinkedIn homepage with … well, THEIR updates. That is what it’s designed to do in fact – allow you to share great information that you believe your connections will be interested in with them … but in moderation.

What some people so is fall into the “Twitter stream” trap and think that it’s important to keep a constant (more…)

Article Categories: Content Marketing, LinkedIn Advice, Using LinkedIn
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