Category Archives: LinkedIn Advice

10 LinkedIn Tips and Advice revisited

Over the past few weeks, I have sent out a series of LinkedIn hints and tips in infographic form relating to elements on the site that I have been asked about, that I have seen have been causing issues or things that have changed and were worthy of a mention.

I have decided to bring those together in a single post to save you having to search them out on my LinkedIn feed in an effort to be extra helpful .. oh, and with an additional explanation below each one in case the image does tell you the whole story!

Hope you enjoy and do feel free to share!

1. Don’t send your message before you want to

When you go to your Messenger system, there are occasions when, quite naturally, you might want to start a new paragraph and have hit the key to go to a new line in the message and yet found that the message instead has been sent. Annoying!

That is unfortunately the default format on LinkedIn. However, if you go to the Messanger area then just next to the “Send” button, you will see three dots which allows you to turn that off and allow you to format your message as you wish. (more…)

Article Categories: LinkedIn Advice, LinkedIn Marketing, LinkedIn Tips, Optimise your Profile
Article Tags: , , , , ,

Saved searches and Search Alerts on LinkedIn

LinkedIn Groups searchThere’s a quick way to keep up to date with new people who fit the prospecting criteria you’re interested in, without lifting a finger. Essentially, new business prospects delivered to your inbox every week … automatically. Sounds interesting? Then read on …

When I’m using LinkedIn for targeted business development, my first port of call is unsurprisingly LinkedIn’s people search function – not just the initial search box at the top of every page but the filter filters that used to be called the “Advanced Search” in its previous incarnations.

Being able to target the type of person I’m looking to approach using a combination of job title, company, location, industry or any of the other filters that LinkedIn offers is an absolute godsend. That’s also why it always takes up an important slot in the “LinkedIn for Business” workshops that I run.

Creating the right search takes time though, particularly if you are going to make sure that you cover all the bases which will include variants of relevant job titles for the type of people you are targeting. (I talk about that in my “Think before you search” post in more details) Once you have done so, you don’t want to lose your work – instead you are going to want to use that time and time again, to build on it as required. (more…)

Article Categories: LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Social Selling, Using LinkedIn
Article Tags: , , ,

Who can see your email address on LinkedIn?

Since I started on LinkedIn, the site has always recommended that you only put your email and contact information in the official places – phone number goes in the phone contact field, email address in the email field and so on.

I could see the logic in that – there were automatic settings available to hide these from anyone that you weren’t connected to so the control was there. The trouble is that I wanted to be contacted by people I wasn’t connected to … that was my raison d’etre for being on the site.

If I had piqued their interest with something I had written, a comment I’d left or just what was in my profile then I wanted them to be able to get in touch, so I added my email address in particular to my Summary section so that it was visible to all.

Not exactly within the strict guidelines of the site but practical for what I wanted to achieve. (more…)

Article Categories: LinkedIn Advice, LinkedIn Site Changes
Article Tags: , , ,

People Also Viewed – do you really need it?

The ‘People Also Viewed’ section is an area that has great potential value to people looking at your profile page. However, unlike most other parts of your profile, this is one that you don’t directly control in terms of the information it provides.

More annoyingly, the value it provides isn’t reflected back to you, but rather benefits the person looking or indeed the people who appear in this list. Not good!

Just to be clear, the section I’m talking about is the column on the right hand side of your profile page which displays a series of profile links. (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips
Article Tags: , , ,

Active status on LinkedIn

Active Status LinkedIn headerYou may have noted that LinkedIn seems to have succumbed to an attack of the measles … green measles to be precise. For some they arrived last year only to disappear for a while, but then returned last week once again and are now back with a vengeance. For others, you may be seeing them for the first time and wondering what they signify.

Don’t worry, they’re not contagious. However, they do potentially offer us some valuable focus for our interactions on LinkedIn – so let’s get to the nitty gritty of what they are all about!

What do they mean?

This is part of the LinkedIn system that is called the ‘Active Status’ indicator and quite simply it shows when your connections are actually logged into the site and, to a certain point, also when they were last active.

They come in two forms: (more…)

Article Categories: Business Development on LinkedIn, LinkedIn Advice, LinkedIn News, LinkedIn Updates, Using LinkedIn
Article Tags: , , , , , ,

Demystifying LinkedIn

A lot of people I speak to about LinkedIn, particularly those who don’t spend all of their time online or glued to their phone, tell me they feel a little uncomfortable when they first go onto the site.

Why is this?

From what I can tell, it’s because they don’t know the rules … and we like to know the rules. Deep down the majority of us like to fit in and we feel comfortable when we do. We can reveal bits about ourselves at our own pace … and that pace will differ between individuals.

What do you do on LinkedIn?

Is it rude not to accept an invitation? What happens when I press “that” button? Do they know if I disconnect from them? Do they really know when I look at their profile? Do I have to read all the motivational quotes on my homepage?

If we don’t know how we should act then that’s not so good and we don’t want to offend. So what we do is … nothing.

To help, I try to equate LinkedIn with something they are more comfortable with and so I use the analogy that LinkedIn is simply (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Advice, Using LinkedIn
Article Tags: , ,