Category Archives: LinkedIn Advice

Demystifying LinkedIn

A lot of people I speak to about LinkedIn, particularly those who don’t spend all of their time online or glued to their phone, tell me they feel a little uncomfortable when they first go onto the site.

Why is this?

From what I can tell, it’s because they don’t know the rules … and we like to know the rules. Deep down the majority of us like to fit in and we feel comfortable when we do. We can reveal bits about ourselves at our own pace … and that pace will differ between individuals.

What do you do on LinkedIn?

Is it rude not to accept an invitation? What happens when I press “that” button? Do they know if I disconnect from them? Do they really know when I look at their profile? Do I have to read all the motivational quotes on my homepage?

If we don’t know how we should act then that’s not so good and we don’t want to offend. So what we do is … nothing.

To help, I try to equate LinkedIn with something they are more comfortable with and so I use the analogy that LinkedIn is simply (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Advice, Using LinkedIn
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The Marmite nature of LinkedIn Notifications

Well, as the phrase goes, you either love them or hate them but one thing that you’ll find it difficult to do is simply miss notifications on LinkedIn … and that’s probably a good thing, given what they are trying to achieve. 🙂

As with so many things on LinkedIn, the issue arises because people want to use the site in different ways and so something which one person finds of value, another might consider to be a waste of time or better suited to a site like Facebook. And so it is with LinkedIn Notifications. So the challenge we face is how to get the best out of them and to avoid the annoyance that people feel that they are in some way irrelevant and intrusive.

Luckily, and again like so much on LinkedIn, you can customise this section allowing you to see the ones that you are interested in and hide those that for you are simply irrelevant noise.

So what are Notifications?

Notifications do very much what they say on the tin – they simply notify you when something which is deemed of interest or importance to you happens. You’ll find them in the main menu and they appear for a number of very different reasons.

Some of the main ones are when (more…)

Article Categories: Advanced LinkedIn, LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips
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Getting Prepared for LinkedIn’s new Interface

surgeonThere’s been a slow drip feed of information since August when LinkedIn announced that they would be making big changes to the interface and it has subsequently turned out, some equally large changes to aspects of the functioning of the site.

Probably.

I say probably because even those with the beta version of this new interface have been experiencing a developing system with multiple changes since it arrived some 4 weeks ago, and no doubt will continue to do so as the process develops.

What we can be sure of is that we do need to be prepared and to make sure that we have our data secured so that we are prepared for whatever awaits.

These are 6 actions, I would therefore encourage you to take:

1) Back up your Profile

The format of the profile (and certain content elements of it too) is changing with the new interface so it’s a good time to make a back up to make sure that you retain all of the information that you have put in there. (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice, LinkedIn Company Pages, LinkedIn Site Changes, LinkedIn Tips
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Housekeeping essentials on LinkedIn – Practical & Functional

Linkedin Housekeeping ChecklistThis is the second part of a 2 post series looking at some key housekeeping tasks that I’d recommend on LinkedIn – things that we might consider to be in the “New Year Resolution” category but which I believe some be a continual process throughout the year.

The first post looked at some key planning and usage elements that I believe to be fundamental to how we successfully work on LinkedIn and here in the second, we turn our attention to some practical and functional elements which I would encourage you build into any back up process going forward. (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Q & A on LinkedIn, Security on LinkedIn, Using LinkedIn
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Housekeeping essentials on LinkedIn – Planning & Usage

LinkedIn Housekeeping 2015As ever, there are lots of posts appearing about things to do at the start of the New Year and I guess to an extent that this could be labelled in a similar manner, however …

While these are certainly things that you should be doing during as a start of the year re-appraisal, they are also ones that would be valuable as an ongoing checking – not daily or weekly necessarily but certainly when the requirement arises.

I have divided these into two sections and created two posts around them – this is the first and examines some key planning and usage elements that I believe to be fundamental to how we successfully work on LinkedIn and the second, some practical and functional elements which I would encourage you build into an back up process going forward. (more…)

Article Categories: LinkedIn Advice, LinkedIn Publisher, LinkedIn Strategy, LinkedIn Tips, Using LinkedIn
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I’m speaking at the LinkedIn Success Summit

banner2November was another really busy month (which is great!) primarily running in-company workshops with a particular focus on Using LinkedIn for Business Development as well as presenting at some great events – there was the Midlands Expo at the start of November and then the NorthWest Expo last week at Old Trafford, both really well attended!

December is shaping up to be similarly hectic but the main event I’ll be speaking at this time is online … at the LinkedIn Success Summit which is a virtual event running from 7th – 11th December and featuring some of the best known trainers and speakers on LinkedIn from … well …all round the world really including some of my personal favourites.

I’m pleased to say that I will also be adding to the mix. 🙂

(more…)

Article Categories: LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Using LinkedIn
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