In the real world, when we meet someone face to face but before we have the opportunity to speak, they are already starting to build a mental image and first impression of us. They create a back story, imagine what we sound like and even how the conversation would start. It’s instant, it’s automatic & it’s based on what they see.
The same thing happens on LinkedIn … except there, all of this is conjured up by and based on our Profile.
In particular, the top part of our Profile – the Introduction Card – serves exactly that purpose and creates this first impression. Above all, it has two very visual parts that we need to use to influence and, to an extent, direct that first impression.
Those elements are the banner & our photo.
Let’s take the banner first. This is “prime real estate” (more…)
Let me ask you a personal question.
You’ve been to networking events, haven’t you? When was the last time you went up to someone at one of these, stretched out your hand and, to introduce yourself, uttered those immortal words “Please add me to your LinkedIn network”.
Or if we put it in a slightly different context, when did you last walk into a sales meeting and say “I’d like to add you to my client list”.
That long, eh?
So, my question to you is, why do people continue to do so on LinkedIn when they send a Connect request? You may recognise the phrase – it’s the default invitation that the system sends out & I still receive loads like that. Perhaps you do too? (more…)
There was an interesting addition to the site functionality that LinkedIn has just announced and which I spotted a couple of weeks ago in the Settings area. It’s all about the difference between “connecting” with and “following” someone – you see, you can do both (which is the norm) or either (‘follow but not connect’ or ‘connect but not follow’) or neither of course.
Confused? Well, let me help. (more…)
Over the past few weeks, I have sent out a series of LinkedIn hints and tips in infographic form relating to elements on the site that I have been asked about, that I have seen have been causing issues or things that have changed and were worthy of a mention.
I have decided to bring those together in a single post to save you having to search them out on my LinkedIn feed in an effort to be extra helpful .. oh, and with an additional explanation below each one in case the image does tell you the whole story!
Hope you enjoy and do feel free to share!
1. Don’t send your message before you want to
When you go to your Messenger system, there are occasions when, quite naturally, you might want to start a new paragraph and have hit the key to go to a new line in the message and yet found that the message instead has been sent. Annoying!
That is unfortunately the default format on LinkedIn. However, if you go to the Messanger area then just next to the “Send” button, you will see three dots which allows you to turn that off and allow you to format your message as you wish. (more…)
Since I started on LinkedIn, the site has always recommended that you only put your email and contact information in the official places – phone number goes in the phone contact field, email address in the email field and so on.
I could see the logic in that – there were automatic settings available to hide these from anyone that you weren’t connected to so the control was there. The trouble is that I wanted to be contacted by people I wasn’t connected to … that was my raison d’etre for being on the site.
If I had piqued their interest with something I had written, a comment I’d left or just what was in my profile then I wanted them to be able to get in touch, so I added my email address in particular to my Summary section so that it was visible to all.
Not exactly within the strict guidelines of the site but practical for what I wanted to achieve. (more…)