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Category Archives: LinkedIn Advice
10 ways LinkedIn can help develop local business
No matter what size of organisation we work for, a local market is going to be important to us. Our individual versions of “local” will vary of course – it may be a town, a county or even a whole country, but it is our home market and one that needs to be considered. For many smaller organisations, it can often be their only market or, at the very least, the mainstay of their business and hence a key area to nurture and develop.
With LinkedIn, perhaps more so than any of the other major social networks whose scope are after all global in nature, we have the chance to tap directly into our local marketplace, so it’s important to make sure we know how to use the tools at our disposal to do just that. Making ourselves visible and easy to refer is one half of the equation, the other is to use the facilities on LinkedIn to proactively identify, approach and market to this key group of people.
Here are 10 ways in which we can use LinkedIn to do just that:
(more…)
| Article Categories: | B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice |
| Article Tags: | LinkedIn Advice, LinkedIn B2B, LinkedIn for Business, LinkedIn for Local Business |
LinkedIn Tip: Get your Current Roles in Order
Most of us wear more than one hat in business and on LinkedIn, we reflect this by having a number of “Current” roles on our profile. This might also include membership of business organisations, networking groups, non exec positions etc. or we may simply be using it as part of our LinkedIn Profile optimisation and hence splitting out the roles we have to help push us towards the top of the search results in LinkedIn.
Whatever our reasons, we almost certainly have one which we particularly want to be known for and which should appear at the top and then a preferred order for the others to appear. Previously on LinkedIn, we could only change that order by ‘playing’ with the start dates, as the roles were ordered purely on the basis of the start date for each role.
That is no longer the case.
(more…)
| Article Categories: | LinkedIn Advice, LinkedIn Site Changes, LinkedIn Strategy, LinkedIn Tips |
| Article Tags: | LinkedIn Advice, Linkedin Profile, Linkedin profile advice, LinkedIn Tips |
How Keyword Research helps on LinkedIn
Keyword research forms the basis of every type of online marketing activity from Search Engines to pay Per click, email marketing and, of course, the elements of social networking and social search that we are interested in here. The keywords, and most commonly keyword phrases, that result from this research dictate to a large degree how we get found and whether we are getting found for the right things or not.
How you use the keyword phrases is important but finding the right ones is critical or else all the time that you spend using them after that point will be time wasted. If you are focusing your attention on being found for one phrase but your prospective clients are using a totally different one as they search for potential suppliers then we have a mismatch – and unfortunately you are going to be the loser in this.
Why bother with LinkedIn?
When we search for people to connect with on LinkedIn, we tend to do so for a variety of different reasons. Two of the main ones are that we are looking for (more…)
| Article Categories: | Businesses using LinkedIn, LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Optimise your Profile |
| Article Tags: | LinkedIn Keyword Research, Linkedin Profile, LinkedIn SEO |
Getting your network on LinkedIn
We all have networks of contacts. Thankfully, we don’t usually refer to them as “our network” – we talk about business colleagues, friends, clients, family, people we met at networking events, prospects etc. Nevertheless, they are all part of our personal and/or business network.
Therefore, for me, an important first step in developing our online network on LinkedIn is to link up with these people, the ideal people that you want to connect with – the people who are in your network already! While it does many things, one key element is that it immediately makes their network more visible to us – not to then dive in and ‘pillage’ but to identify where personal introductions might be possible through people we know well. There’s no stronger approach to a company than through a personal introduction and this opens up that opportunity.
So how to bring our networks online
In most cases, we keep in touch with them by phone or, more often than not, by email. And there’s lies an opportunity and one that LinkedIn offers us some tools to help (more…)
| Article Categories: | LinkedIn Advice, Networking supercharged |
| Article Tags: |
Quality versus quantity in your LinkedIn network
There’s long been an (often) animated debate as to the “right” way to approach networking and particularly to building your network.
In the red corner: there are advocates of a quality based approach where you only connect with people you either know well or who are directly relevant to you and what you do;
In the blue corner: over here, the watchword is ‘quantity’ and so the aim is to connect with all and sundry and rely on the idea of serendipity, that’s to say that these people are bound to know someone (who knows someone) who will be interested in what you do or offer.
LinkedIn of course supports both approaches and seemingly takes no sides in this.
However, there is a caveat to this because of the way that LinkedIn structures and displays its search results, which may influence your thoughts on this. This is particularly relevant if you are looking at this as a (new) business development tool (more…)
| Article Categories: | B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Strategy, Using LinkedIn |
| Article Tags: | LinkedIn Networking, LinkedIn Networks, LinkedIn strategy |
LinkedIn Events – really useful (even with no event to promote)
The events section in LinkedIn is a great place to promote events – I’m guessing that might not come as too big a surprise to you? However, just in case you weren’t even aware of its existence (shame on you – or should that be shame on LinkedIn?) then you will find it hidden away under the ‘More’ button on their main menu.
Hopefully that may well change but, in any case, it doesn’t take away from all the benefits it offers. And what are they, Mark, I hear you ask?
Well, the bits that I personally find most useful are:
(more…)
| Article Categories: | B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice, LinkedIn Tips |
| Article Tags: | LinkedIn Events, LinkedIn Promotion Tools, LinkedIn Tips |