No matter what size of organisation we work for, a local market is going to be important to us. Our individual versions of “local” will vary of course – it may be a town, a county or even a whole country, but it is our home market and one that needs to be considered. For many smaller organisations, it can often be their only market or, at the very least, the mainstay of their business and hence a key area to nurture and develop.
With LinkedIn, perhaps more so than any of the other major social networks whose scope are after all global in nature, we have the chance to tap directly into our local marketplace, so it’s important to make sure we know how to use the tools at our disposal to do just that. Making ourselves visible and easy to refer is one half of the equation, the other is to use the facilities on LinkedIn to proactively identify, approach and market to this key group of people.
Here are 10 ways in which we can use LinkedIn to do just that:
[FYI – there’s a key bit of advice at the end regarding setting permissions for LinkedIn Company Page administrators so do read on!]
Well, you’ve got to laugh haven’t you?
I’ve been telling clients during training sessions all about the hugely improved new company page set up on LinkedIn – indeed if I wasn’t so firmly set against hyperbole when it comes to Social Media then I’d be tempted to call it awesome. Anyway, suffice to say, between you and me, it really is hugely powerful with some fabulous potential in terms of marketing opportunities, customisation and tapping into the power of recommendations!
But who can edit them?
Anyway, the only thing I didn’t like was the fact that anyone with an email address on the company domain could get in and edit it. Well, no longer the case, as I guess (more…)