Category Archives: LinkedIn Strategy

5 Key engagement places on LinkedIn

Engagement is the lifeblood on LinkedIn and encouraging it is a priority from LinkedIn’s perspective but should also be from our own. The more time we spend engaging on their platform the happier LinkedIn is and equally the more we listen and talk to others here, the better our understanding of them and the deeper the potential relationship, wherever our focus lies.

When it comes to engagement, there are a number of places on LinkedIn that every salesperson should be visiting on a regular basis and ideally every day.

These are all potential sales triggers which, we respond appropriately, can prove highly valuable source potential contacts and of potential prospects.

1. Who’s Looked at Your Profile

The first key area which is often overlooked is who has looked at your profile page – if someone has looked at your profile page and your profile is written your target audience in mind, then one of the key reasons for this is that they will be interested in what you do or offer. (more…)

Article Categories: B2B Advice for LinkedIn, Business Development on LinkedIn, LinkedIn Strategy, Social Selling
Article Tags: , , , , , ,

5 Steps to Success on LinkedIn

Using LinkedIn: 5 steps to successThere has been much written about LinkedIn over the years and how it can work for you in business. Given that I have spent the last 10 years training companies and individuals on it, you are likely to expect that I’m going to be positive about what it offers. You’d be right, I’m a fan.

Having said that, I also recognise there is no single way to benefit from it – from job seeking to recruiting, networking to online training, business development to inbound marketing, the potential uses are many and very varied.

There are, however, some key underlying elements that we can all tap into – key steps to success if you like – and what we are going to look at below are some that will prove beneficial to using LinkedIn effectively, whatever your motives are for being on the site.

1. Decide what your current objectives are

LinkedIn is such a potentially wide-ranging tool, that you can use for a whole host of different reasons. Indeed, during your career as you enter different phases, your use will be radically different according to your current needs, situation and role.

Therefore, our first challenge is (more…)

Article Categories: B2B Advice for LinkedIn, Business Development on LinkedIn, LinkedIn Strategy, LinkedIn Tips, LinkedIn Training
Article Tags: , ,

Getting the most from LinkedIn in 2019

While it is the start of the year, it’s true – oh, and Happy New Year by the way! – checking and confirming that we are using LinkedIn in a focused and targeted way is something that we should ideally be doing on a continual basis.

Sounds all a bit harsh, but if we are doing to get the best return on the time that we put into our time on LinkedIn, then it’s important that we have all of the elements working together for us.

So, almost without further ado, here’s a few things to bear in mind as you do so:

1) Be clear what you want to achieve on LinkedIn

This, for me, underpins everything else. I consider LinkedIn to be a tool to achieve a goal, not a “place to hang out” – though there are clearly benefits in interacting with your target audience on here.

Nevertheless, most of us are using LinkedIn to achieve something and have our “day jobs” to fit in as well – therefore, we need to clear in our own minds what are our goals for being on LinkedIn – effectively, why are we spending time on there in the first place?

It might be to develop new business, recruit new staff, market your company or services, find a new role or simply network and use it as a personal branding opportunity. Whatever it is, make sure that you are clear about your aims and focus your efforts behind that – without an objective, you will in all probability be wasting your time on LinkedIn. (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Business Development on LinkedIn, Content Marketing, LinkedIn Strategy, Using LinkedIn
Article Tags: , , , ,

Treat people right – LinkedIn Advent Calendar (Day 3)



Participating on LinkedIn – or any online environment – comes with its own particular set of challenges & concerns. One of those concerns is often “What is the etiquette of using it?”

In response, people have written a whole range of pieces of advice and there are there are massive tomes advising on how to go about it. While they have their place, I honestly feel they vastly over complicate the whole thing.

Don’t get me wrong, I understand people’s misgivings. However, for LinkedIn, I feel most of us have an inbuilt understanding of how to do things, because it’s exactly what we do naturally face to face or over the phone every day. We meet new people, we introduce ourselves and ask about them … essentially, we talk to them!

However, on LinkedIn, either we disregard all of this accumulated knowledge (more…)

Article Categories: LinkedIn Strategy, LinkedIn Tips, Using LinkedIn
Article Tags: , ,

Winning the LinkedIn Glitterball
(or how we are all sometimes like Ashley)

Let me quickly set the scene of my analogy today and identify a couple of the main protagonists. We are talking “Strictly Come Dancing” here – “Dancing with the Stars” for colleagues across the Pond.

As you might imagine, Strictly is ostensiously a dance competition – you dance well, the judges mark you highly, you stay in to dance again the following week, and the person who comes last is voted out of the competition after a dance off.

Except that it isn’t.

Granted, it is partly a dance competition … but it is also part popularity contest. Why so? Because it is not just the well informed judges voting on who stays or goes, but also us, the general “armchair experts” public. And while we do partly judge it on the dancing, we also bestow our voting favours on what we enjoyed and, crucially, on who we like.

And on occasions, it is the mix between these two elements which is crucial. (more…)

Article Categories: Business Development on LinkedIn, Content Marketing, LinkedIn Strategy, Using LinkedIn
Article Tags: , , , ,

Saved searches and Search Alerts on LinkedIn

LinkedIn Groups searchThere’s a quick way to keep up to date with new people who fit the prospecting criteria you’re interested in, without lifting a finger. Essentially, new business prospects delivered to your inbox every week … automatically. Sounds interesting? Then read on …

When I’m using LinkedIn for targeted business development, my first port of call is unsurprisingly LinkedIn’s people search function – not just the initial search box at the top of every page but the filter filters that used to be called the “Advanced Search” in its previous incarnations.

Being able to target the type of person I’m looking to approach using a combination of job title, company, location, industry or any of the other filters that LinkedIn offers is an absolute godsend. That’s also why it always takes up an important slot in the “LinkedIn for Business” workshops that I run.

Creating the right search takes time though, particularly if you are going to make sure that you cover all the bases which will include variants of relevant job titles for the type of people you are targeting. (I talk about that in my “Think before you search” post in more details) Once you have done so, you don’t want to lose your work – instead you are going to want to use that time and time again, to build on it as required. (more…)

Article Categories: LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Social Selling, Using LinkedIn
Article Tags: , , ,