People Also Viewed – do you really need it?

The ‘People Also Viewed’ section is an area that has great potential value to people looking at your profile page. However, unlike most other parts of your profile, this is one that you don’t directly control in terms of the information it provides.

More annoyingly, the value it provides isn’t reflected back to you, but rather benefits the person looking or indeed the people who appear in this list. Not good!

Just to be clear, the section I’m talking about is the column on the right hand side of your profile page which displays a series of profile links. (more…)

The Marmite nature of LinkedIn Notifications

Well, as the phrase goes, you either love them or hate them but one thing that you’ll find it difficult to do is simply miss notifications on LinkedIn … and that’s probably a good thing, given what they are trying to achieve. 🙂

As with so many things on LinkedIn, the issue arises because people want to use the site in different ways and so something which one person finds of value, another might consider to be a waste of time or better suited to a site like Facebook. And so it is with LinkedIn Notifications. So the challenge we face is how to get the best out of them and to avoid the annoyance that people feel that they are in some way irrelevant and intrusive.

Luckily, and again like so much on LinkedIn, you can customise this section allowing you to see the ones that you are interested in and hide those that for you are simply irrelevant noise.

So what are Notifications?

Notifications do very much what they say on the tin – they simply notify you when something which is deemed of interest or importance to you happens. You’ll find them in the main menu and they appear for a number of very different reasons.

Some of the main ones are when (more…)

Think when you search on LinkedIn …
or better still, think before you search

LinkedIn SearchNo matter why we are on LinkedIn, using the search functionality effectively is always going to be hugely important. It can save us hours by ensuring that we target those who are going to fit our criteria and near as possible and allow us to focus in on quickly and with greater clarity on whom we want to talk to.

In many ways, it really doesn’t matter whether you are prospecting for new clients and business, identifying new partners or suppliers, using LinkedIn to identify potential candidates for a role you are looking to fill or identifying potential company contacts as a job seeker … in each of these cases, the more effectively we search, the greater our chances of success are.

This is all particularly true with the search options on the new 2017 interface – most of the functionality that we need is still in there but so many people people that because the ‘advanced search’ link has disappeared that you can no longer do complex searches on the free account. Not true! All the searches below are from the free account.

Anyway, before you start to search, take a step back …

… think …

… decide whom you are really looking for …

… what position they might hold or what skills they might possess …

… how might they present these elements themselves …

… then start to search.

The greater the number of “right people” that we can establish a first pool of people who fit our search criteria the better it will be for us and allow us to apply the more targeted criteria to a better set of possible targets. (more…)

Housekeeping essentials on LinkedIn – Planning & Usage

LinkedIn Housekeeping 2015As ever, there are lots of posts appearing about things to do at the start of the New Year and I guess to an extent that this could be labelled in a similar manner, however …

While these are certainly things that you should be doing during as a start of the year re-appraisal, they are also ones that would be valuable as an ongoing checking – not daily or weekly necessarily but certainly when the requirement arises.

I have divided these into two sections and created two posts around them – this is the first and examines some key planning and usage elements that I believe to be fundamental to how we successfully work on LinkedIn and the second, some practical and functional elements which I would encourage you build into an back up process going forward. (more…)

I’m speaking at the LinkedIn Success Summit

banner2November was another really busy month (which is great!) primarily running in-company workshops with a particular focus on Using LinkedIn for Business Development as well as presenting at some great events – there was the Midlands Expo at the start of November and then the NorthWest Expo last week at Old Trafford, both really well attended!

December is shaping up to be similarly hectic but the main event I’ll be speaking at this time is online … at the LinkedIn Success Summit which is a virtual event running from 7th – 11th December and featuring some of the best known trainers and speakers on LinkedIn from … well …all round the world really including some of my personal favourites.

I’m pleased to say that I will also be adding to the mix. 🙂

(more…)

6 ways to use LinkedIn as a Job seeker

Job Seeker on LinkedInI have been lucky enough to work with a number of Jobs Clubs and Careers / Outplacement teams in my role as a LinkedIn trainer and consultant, and met a lot of great people who have gone on to really explore LinkedIn as a powerful ally in their own Job search.

In the sessions I’ve run, we try to cover a range of opportunities that LinkedIn offers rather than focus solely on, say, the profile or the jobs area – there are so many additional tools that we can tap into and I guess many different ways that we can go about the process of looking for a new job. The areas that we cover therefore include making the most of the Personal Profile space that we have on LinkedIn (to attract and then inform), active searching and connecting with relevant people, marketing and positioning yourself to maintain visibility, as well as using the Job Board to keep an eye out for potential roles.

Above all it’s another tool in the Job Seeker’s arsenal and one that is particularly valuable when it comes to the proactive job searching, particularly those 70% of jobs that allegedly are never actually advertised externally. Getting in front of the right people

So, what areas do we need to consider (more…)