Hi, I’m Mark, I’m on LinkedIn and I’m worried.
Using LinkedIn comes with a set of challenges & concerns. More so than ever at the moment when things have changed so much over the past 18 months.
For many, one is still “What’s the etiquette here?” or “How should I act?” or “What should I post about?”.
There’s been lots written on this but most vastly overcomplicates things.
Don’t get me wrong, I understand people’s misgivings – I have them too, particularly about the trend to more personal posting.
But I feel most of us have an innate understanding of how to do things, because it should be no different to what we do when talking to people every day – via video or phone, or face to face again, which is thankfully returning.
We meet people, we introduce ourselves & ask about them … essentially we ACT NORMALLY & we talk to them!
Maybe we panic on LinkedIn because the context is different – we are online & typing, not talking to someone. So we forget how to act & react normally!
I still fall back on two basic principles:
👉 1. Use the same approach as face to face
✅ Ask about others
✅ Listen to their response
✅ Talk about yourself when appropriate
✅ Share info
✅ Add value & engage
👉 2. Remember to “do as you would be done by”
✅ Treat others with respect
✅ Less posturing & pitching
✅ More conversing & getting to know
✅ More helping
How does that sound?
