Well, as the phrase goes, you either love them or hate them but one thing that you’ll find it difficult to do is simply miss notifications on LinkedIn … and that’s probably a good thing, given what they are trying to achieve. 🙂
As with so many things on LinkedIn, the issue arises because people want to use the site in different ways and so something which one person finds of value, another might consider to be a waste of time or better suited to a site like Facebook. And so it is with LinkedIn Notifications. So the challenge we face is how to get the best out of them and to avoid the annoyance that people feel that they are in some way irrelevant and intrusive.
Luckily, and again like so much on LinkedIn, you can customise this section allowing you to see the ones that you are interested in and hide those that for you are simply irrelevant noise.
So what are Notifications?
Notifications do very much what they say on the tin – they simply notify you when something which is deemed of interest or importance to you happens. You’ll find them in the main menu and they appear for a number of very different reasons.
Some of the main ones are when (more…)
I think that most people will agree that it’s important to have goals, both in terms of your business and indeed your personal life. Without them, it can be all too easy just to meander along without any clear direction or impetus – as the old adage goes, “if you don’t know where you’re going , any road will take you there”. [Aside: we had a slightly different turn of phrase for that where I grew up in Suffolk, but I’ll save that for another day!]
Certainly in business, planning is important if you want it to be as successful as it should be, particularly given the effort that you are putting into it. This doesn’t have to be a strategic 12 month or 3 year plan (though they do help … allegedly!), it can simply be setting a few key targets at the start of each month or year. Likewise, I feel that any marketing or business development actions that I take should also be designed with their specific goals in mind.
Does this apply to LinkedIn?
For me, planning your participation on LinkedIn falls fairly and squarely into this category. Particularly within a B2B environment, it is likely to be a key component of your online marketing strategy. It is therefore necessary to ensure (more…)
If that sounds like an introduction you might make at a “self help” group then maybe that’s not that far off the mark. Certainly, on occasions, I almost feel like I should be apologising for the fact I use LinkedIn in a variety of other ways. A situation not helped by people I meet who aren’t on LinkedIn and who tend to come out with the same reason – “well, why should I join, I’m not looking for a job”.
What does LinkedIn say, then?
Now, I lay much of the blame for this fairly and squarely at LinkedIn’s door – they make a lot of their money from their ‘hiring solutions’ so it’s understandable that they don’t (more…)