The Marmite nature of LinkedIn Notifications


Well, as the phrase goes, you either love them or hate them but one thing that you’ll find it difficult to do is simply miss notifications on LinkedIn … and that’s probably a good thing, given what they are trying to achieve. 🙂

As with so many things on LinkedIn, the issue arises because people want to use the site in different ways and so something which one person finds of value, another might consider to be a waste of time or better suited to a site like Facebook. And so it is with LinkedIn Notifications. So the challenge we face is how to get the best out of them and to avoid the annoyance that people feel that they are in some way irrelevant and intrusive.

Luckily, and again like so much on LinkedIn, you can customise this section allowing you to see the ones that you are interested in and hide those that for you are simply irrelevant noise.

So what are Notifications?

Notifications do very much what they say on the tin – they simply notify you when something which is deemed of interest or importance to you happens. You’ll find them in the main menu and they appear for a number of very different reasons.

Some of the main ones are when someone:

i) Changes a job

ii) Views your Profile page

iii) Comments on one of your posts or updates

iv) Mentions you in one of their posts

v) Has a Work Anniversary

vi) Celebrates a birthday

vii) Has moved to a new job

viii) Likes or replies to a comment you’ve made

ix) Follows you

x) Have received a milestone number of views of your post

xi) Leaves you an endorsement or Recommendation

xii) Likes a post you’ve published

Basically it makes you aware of a huge number of really quite important opportunities to engage with others on LinkedIn, exactly the reason that we (or at least most of us) are on LinkedIn in the first place.

Notifications can be a great engagement tool

So as I hope you’re beginning to see, notifications can be a very good thing rather than an intrusive pain in the ‘proverbial’, but you’ll need to ensure that they are working for you in the way that you want them to.

For me (and how I use LinkedIn), engagement is the name of the game – essentially talking to people, when you strip it back to basics. In my LinkedIn workshops, I always present the analogy that LinkedIn is like a big room full of all sorts of people. I need to identify and target the ones I want to talk to – to know when one of them is talking about me or when someone I have worked with is referring to something I have done for them is absolute gold dust.

That’s exactly what notifications can deliver – a great source of information about who, how and why people want to engage!

The issue arises though because we all work in different ways and so not all notifications are relevant to us all. Personally, I don’t start wishing my connections Happy Birthday just because LinkedIn tells me to. It’s not that I’m a grumpy old bugger (well, maybe sometimes), it’s just not me.

Likewise, I tend not to indulge in wishing people Happy Work Anniversary either – for many people though, they love to do this. Each to their own and I’m certainly not going to knock that. All I do is ignore or turn off the ones I don’t favour, allowing me to concentrate on the ones I do.

For those do employ, I try to make sure that:

  • I congratulate relevant people on their new roles
  • I visit back to the comments I’ve left on others posts to see if I can add further value to the conversation
  • if people have commented on mine I try to ensure I thank them and answer any queries they’ve raised

… and a whole host of other relationship building reminders and actions.

After all, in that big room analogy I talked about earlier, if you were mid conversation with someone, you wouldn’t just walk away without answering them would you? Hhhmmmm …?

How do I turn them off?

If you are still unconvinced, then knowing how to turn them off might be a useful piece for me to add here.

It is actually very easy to turn off the notifications – they can all be managed directly from the Notifications tab and will allow you to determine which types of updates you’d like to receive and which you’d prefer not to.

Changing notification preferences

To turn off a notification update:

1. Click the Notifications icon at the top of your LinkedIn homepage.
2. Click the icon to the right of the notification.
3. Select Turn off all notifications of this type.

Once you’ve turned off a notification update, all existing notifications for this type will be removed from the Notifications tab and you’ll no longer receive these alerts. You can find a list notification updates you’ve turned off, on the Notifications tab … and should you regret turning them off, then you can reverse the process from here too.

So what should I do now?

Well, possibly nothing.

The aim of this post was to inform you about the options that you have – however, as I mentioned earlier in the article, the only person who can decide which set up is best for you, is YOU. From my perspective, I leave them all on – I do, however, ignore the vast majority of happy birthday and happy work anniversary announcements, though I could turn them off if truth be told.

However, I pay very close attention to new job announcements and will often congratulate my connection about the move (with a personal message, not the default of course). I also follow carefully the conversations I’m engaged in and those where I have been mentioned – all give me opportunities to thank those taking about me and to help those looking for help using LinkedIn, thereby raising my own visibility.

I would encourage you to think about what would give you most benefit too.

And as an aside: if you share the post on LinkedIn then I should be notified and it gives me the chance to comment or thank you for that if appropriate. Now, what could be nicer than that?

Mark White, LinkedIn trainer

Mark White, LinkedIn trainer

My passion is helping companies and individuals to use and APPLY LinkedIn more effectively - that is to use it to develop new business, find a new role, to market yourself, your company and products ... whatever your reason for using LinkedIn is! I run internal workshops for companies looking to bring their key people or teams up to speed and run public courses around the UK.
Mark White, LinkedIn trainer
Mark White, LinkedIn trainer
Mark White, LinkedIn trainer
Upcoming courses are: LinkedIn for Business Success London (17th October) Birmingham (9th October) Manchester (28th October) Bristol (22nd October) Northampton (31st October)

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