Category Archives: LinkedIn Sales Navigator

Sales Navigator – is it worth it?

As the name indicates, the Sales Navigator account is aimed at Sales Professionals and Sales Teams and is one of the many Premium level accounts that LinkedIn offers along with its general Business, Jobseeker and Recruiter streams.

It is more than just a few extra bells and whistles on the normal account and so the first thing you will note when opening Sales Navigator is that the interface that you are faced with is totally different – Sales Navigator essentially acts as an additional layer on top of the main site, the area that LinkedIn refers to as Linkedin.com, which is designed to help sales, business development, channel and account managers to identify, manage and communicate with their prospective clients or partners.

Key Difference

There is a core underlying difference between LinkedIn.com and Sales Navigator which underpins all of the activity on it and is key to where our effort needs to be focused if we are to get the best from it.

The premise of LinkedIn.com is essentially to (more…)

Article Categories: Business Development on LinkedIn, LinkedIn Sales Navigator, Sales Navigator
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