As the name indicates, the Sales Navigator account is aimed at Sales Professionals and Sales Teams and is one of the many Premium level accounts that LinkedIn offers along with its general Business, Jobseeker and Recruiter streams.
It is more than just a few extra bells and whistles on the normal account and so the first thing you will note when opening Sales Navigator is that the interface that you are faced with is totally different – Sales Navigator essentially acts as an additional layer on top of the main site, the area that LinkedIn refers to as Linkedin.com, which is designed to help sales, business development, channel and account managers to identify, manage and communicate with their prospective clients or partners.
There is a core underlying difference between LinkedIn.com and Sales Navigator which underpins all of the activity on it and is key to where our effort needs to be focused if we are to get the best from it.
The premise of LinkedIn.com is essentially to (more…)
Whenever I’m running training sessions, one of the areas we talk about that always gets a big thumbs up from the attendees is the “Who’s Viewed Your Profile” page on LinkedIn.
In almost all cases, when I ask if people check out who’s been looking at their Profile Page, I get a resounding “Yes!” from the majority of those in the room. That’s great! However, their reasons tend to be more personal interest than anything else and any solid action that they take afterwards, using the information they find there, is much less clear cut.
For me, I’d encourage you to make it as practical as possible. It’s a source of potentially very valuable information and if you are already using it as such, then congratulations! For me, that more how it should be used, something which is much more useful than a simple area of interest as the information it contains can lead to both new potential contacts and opportunities. (more…)