I think that this is what you could call at best a functional post … if you were being kind! 🙂
However, it is something that I have been asked about on numerous occasions so I thought that it was time to bite the bullet and put the list together, at least as it currently stands.
What I am talking about is the list of Industries that LinkedIn uses on certain areas of the site and which are designed to allow categorisation and organisation of the industries in which both individuals and companies operate. These are two places where this designation appears (more…)
This is the second part of a 2 post series looking at some key housekeeping tasks that I’d recommend on LinkedIn – things that we might consider to be in the “New Year Resolution” category but which I believe some be a continual process throughout the year.
The first post looked at some key planning and usage elements that I believe to be fundamental to how we successfully work on LinkedIn and here in the second, we turn our attention to some practical and functional elements which I would encourage you build into any back up process going forward. (more…)
Making changes to your profile is key to developing a strong presence on LinkedIn – adding elements and tweaking are useful not just because you are honing the information that you present to people, but also because it makes you more visible to your network.
Automatically, every time you add something to your profile or make a change, then your 1st level contacts are informed via a status update – in general, this is good as it demonstrates to your network that you are active at the same time keeps you ‘front of mind’, even if only in a small way.
However, there may well be times when you’ll want to have a real overhaul of your profile or you want to make certain changes that you would prefer to be made “under the radar” (more…)
I don’t know about you, but I like to get as much benefit as possible from the work that I put into something.
My blogs are a great example of that. I’ve been running a blog for over 5 years now and also have set blogs up for, I guess, over 100 companies and individuals. Done right, they’re a fabulous business tool – a combination of push marketing, with relationship building and search engine marketing all in one nice little bundle. A key component in the social media as well as the internet marketing mix.
One place where all the information from your blog is going to be particularly valuable is over on your LinkedIn profile. It’s the perfect place to display things you’ve (more…)
One of the questions which comes up with a certain regularity in LinkedIn Answers – the user Q&A section on the site – is how to make changes or updates to their past experience or their Education within their Public Profile.
The way to change your Current position is nice and obvious, as the ‘edit’ links sit clearly in the blue area at the top and, let’s be honest, editing your current roles are the most likely thing that you will be doing. Nevertheless, in optimising your profile, your past experience also comes into play both in terms of backing up your current strengths and offerings, but also in terms of the ranking within the LinkedIn search results.
The format changes when you wish to update both your past experience and education. To edit those, (more…)
A question for you.
As you use LinkedIn and look at the profiles of other members, do you consider yourself more like:
a) James Bond on a covert mission to infiltrate enemy lines and weed out enemy spies where stealth and secrecy is paramount and anonymity is your watchword ; or
b) A business networker happy to let people know that you’ve found something of interest on their profile?
While I can see a certain attraction in the James Bond option, I’m not sure that I could quite live up to the billing. So for me, I’m happy for people to see that I have visited their profile – in fact, on a number of occasions, I’ve had people check my profile out in return and then contacted me. Invariably, we have connected up as a result.
There are others, however, who feel more comfortable (more…)