Don’t try to create a LinkedIn Profile that speaks to everyone. You can’t.
As Lincoln is famously quoted as saying “You can’t please all of the people all of the time”.
The same most certainly rings true when it comes to your Profile as well – write it to try to talk to everyone and you’ll end up talking to no-one.
So, it’s really important to decide who is your target audience when writing it. (more…)
As part of the LinkedIn for Business course and the Social Selling training, we talk about creating visibility through posting. We also talk about how engagement – our real aim – can come from lots of other areas as well.
Don’t get me wrong, Posts are important for visibility but there’s much more you can tap into.
I usually encourage people to start by focussing on commenting instead, getting involved in conversations before starting them themselves.
So for me, commenting is in many ways just as important as Posting – maybe more so! (more…)
Keep an eye on who has been looking at your Profile page on LinkedIn.
Do you do that already? Yes? Awesome!
Then what do you do …?
Hopefully you do SOMETHING because this is a great opportunity you’ve been given.
This isn’t a list of (random) names but more of a list of caller IDs – people who have dialled in but, for whatever reason, didn’t get in touch at that time.
They could be in research mode, building a list of potential suppliers or partners. So … get yourself to the top of that list!
What do I do? (more…)