Category Archives: Job Seeking

Who do you want to notice you on LinkedIn?

Don’t try to create a LinkedIn Profile that speaks to everyone. You can’t.

As Lincoln is famously quoted as saying “You can’t please all of the people all of the time”.

The same most certainly rings true when it comes to your Profile as well – write it to try to talk to everyone and you’ll end up talking to no-one.

So, it’s really important to decide who is your target audience when writing it. (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Job Seeking, Optimise your Profile, Using LinkedIn
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Comments on LinkedIn are powerful for engagement

As part of the LinkedIn for Business course and the Social Selling training, we talk about creating visibility through posting. We also talk about how engagement – our real aim – can come from lots of other areas as well.

Don’t get me wrong, Posts are important for visibility but there’s much more you can tap into.

I usually encourage people to start by focussing on commenting instead, getting involved in conversations before starting them themselves.

So for me, commenting is in many ways just as important as Posting – maybe more so! (more…)

Article Categories: Business Development on LinkedIn, Businesses using LinkedIn, Job Seeking, LinkedIn Marketing, Using LinkedIn
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Here’s looking at you – LinkedIn Advent Calendar (Day 4)

Keep an eye on who has been looking at your Profile page on LinkedIn.

Do you do that already? Yes? Awesome!

Then what do you do …?

Hopefully you do SOMETHING because this is a great opportunity you’ve been given.

This isn’t a list of (random) names but more of a list of caller IDs – people who have dialled in but, for whatever reason, didn’t get in touch at that time.

They could be in research mode, building a list of potential suppliers or partners. So … get yourself to the top of that list!

What do I do? (more…)

Article Categories: B2B Advice for LinkedIn, Job Seeking, LinkedIn Search
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Job Search Series – Be in the Background!

A question for you. Next time you visit someone’s Profile, check where your eyes focus first?

Generally, we start looking at things from the top left so it might well be the photo. However, if it has been done well, then you normally find that it’s the background image – the banner that sits right across the top of the Profile.

This is essentially YOUR SHOP WINDOW if you like and what you put in there sets the tone for the rest of your profile as well as gives .

This area is critical to the 1st impression you give to anyone visiting your profile – and you know what they say about 1st impressions!

Needless to say, leaving it as the default blue image is wasting a massive opportunity.

Instead what can you do with it?

Ideally use something that sets you apart from other profiles. We need to stand out – lots of competition vying for attention, so let’s use all the tools available! (more…)

Article Categories: Job Search Series, Job Seeking, Searching for Jobs
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Job Search Series – Think like a Recruiter

Today, let’s start with a key fundamental – if you are using LinkedIn for a Job Search then you need to appeal to the people who are going to be looking for you like an attorney recruiter, whether these are people who work in a Recruitment agency or at the organization that is looking to hire you. Keep in mind also that most companies are doing some kind of assessment like the ones from this site https://wonderlic.com/wonscore/ to understand if a candidate like you can do the job.

So, as you create your profile or decide what you want to post or contribute to, you have to put yourself in their shoes – You have to think like a Recruiter!

When I run LinkedIn sales and marketing training sessions, I talk about your “Audience” – in other words, who do you want to sit up and take notice of YOU! In that case, it is talking about who would be your Buyer Persona or who would be the prospect that you want to talk to.

When it comes to job search, the same applies, but clearly the audience has changed. We now need Recruiters to find us and then be interested in us! Keep on reading and find here great information for your job search. (more…)

Article Categories: Job Search Series, Job Seeking, Searching for Jobs
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