Tag Archives: LinkedIn Profile Optimisation

B is for Banner: A to Z of LinkedIn

“A picture is worth 1000 words” – ring a bell? Well, we all have a piece of prime real estate at the top of our Personal Profile that is the ideal place to make the most of exactly that.

You may recognise the grey / green looking image that I’ve added below as the default background or banner that still introduces so many profiles …. what a waste!

What does your say about you or what you offer?

With a little bit of work (or a visit to somewhere like canva.com), we have the opportunity to create something that gives a very powerful visual message to introduce the rest of your profile.

In fact the banner makes up about 40% of what LinkedIn calls the “Introduction Card” – that top part of your profile also containing (more…)

Article Categories: A to Z of LinkedIn, Optimise your Profile
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Who do you want to notice you on LinkedIn?

Don’t try to create a LinkedIn Profile that speaks to everyone. You can’t.

As Lincoln is famously quoted as saying “You can’t please all of the people all of the time”.

The same most certainly rings true when it comes to your Profile as well – write it to try to talk to everyone and you’ll end up talking to no-one.

So, it’s really important to decide who is your target audience when writing it. (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Job Seeking, Optimise your Profile, Using LinkedIn
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Featured section – new on LinkedIn!

Over the last 6 weeks, LinkedIn has been rolling out a new feature which can make a massive difference to our Personal profile pages because of the opportunities it offers to highlight key aspects of our content or news that might otherwise remain buried among the myriad of information we have on it. Ideal whatever our reason for being on LinkedIn is.

I’ve long talked about the benefits of certain key aspects of our profile – the headline to deliver a first “statement of benefits”, the banner to convey visually the message you wish to get across and the About section which gives you the scope to speak effectively about what you can bring to any conversation / relationship on LinkedIn.

Joining the party is the Featured section which sits again in the top part of the profile and allows you to highlight your work, articles, posts or other resources that you feel best represent you and show off your offerings.

What is it?

The Featured section appears at the top of your profile and as you can see, at the time of writing, it does live up to its name. What you put in there is definitely going to be featured as LinkedIn hasn’t skimped on the size of the section! (more…)

Article Categories: Advanced LinkedIn, LinkedIn Site Changes, LinkedIn Updates, Optimise your Profile
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Make the new Contact Info area really work for you

One of the big changes which happened when the top of the profile was modified last year was that it provided the contact info box with a much more prominent position – previously this information had been somewhat lost in the wilderness in the right hand side bar and to be honest somewhat lost when you looked at someone’s profile.

No Longer! It is now very much front and forward and it is massively important to use it to best advantage … because most people don’t.

As a big indication of this, before every training session I run, I have a look at all the profiles of the people who are attending my courses or one of the in-house sessions for sales teams that I run. What they have in their Contact Info area is one of the elements I check and record.

In about 80% of cases, this section only contains one element which is (more…)

Article Categories: Advanced LinkedIn, LinkedIn Marketing, New LinkedIn Profile
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H is for Headline: A to Z of LinkedIn

A to Z of LinkedIn: HeadlineThe headline is an important part of your profile on LinkedIn, it plays a greater role than simply an introduction on your profile page … though it does that well too! It is in reality a key element of the whole introduction process, a text bill board to complement the graphic banner and a way to engage with others.

To clarify what I’m talking about – if you look at your Profile Page, the Headline is the piece of text that sits under your photo on the left hand side and which probably contains your Job Title and Company name if you haven’t changed it. It is also probably the first piece of text on your profile that people see when they visit it.

As it happens, you now have 220 characters at your disposal to play with here (as of June 2020). Whether you should use them all or not, I look at in Increase in LinkedIn’s Headline Field post.You essentially have free rein to use it as you see fit – it doesn’t effect the job title you display in the “Work Experience” section but does allow you to use this area in a different way.

To do so click on (more…)

Article Categories: A to Z of LinkedIn, B2B Advice for LinkedIn, LinkedIn Tips, New LinkedIn Profile, Optimise your Profile
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People Also Viewed – do you really need it?

The ‘People Also Viewed’ section is an area that has great potential value to certain types of people looking at your profile page. However, unlike most other parts of your profile, this is one that you don’t directly control in terms of the information it provides as it is created by LinkedIn.

More annoyingly, the value it provides isn’t reflected back to you, but rather benefits the person looking or indeed the people who appear in this list. Not good! In fact, it could be just the opposite and actually be detrimental to you, giving a link away from all the great information you are providing on your profile.

Just to be clear, the section I’m talking about is the column on the right hand side of your profile page which displays a series of profile links. (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips
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