Here’s looking at you – LinkedIn Advent Calendar (Day 4)

Keep an eye on who has been looking at your Profile page on LinkedIn.

Do you do that already? Yes? Awesome!

Then what do you do …?

Hopefully you do SOMETHING because this is a great opportunity you’ve been given.

This isn’t a list of (random) names but more of a list of caller IDs – people who have dialled in but, for whatever reason, didn’t get in touch at that time.

They could be in research mode, building a list of potential suppliers or partners. So … get yourself to the top of that list!

What do I do? Some ideas at this full article but as general rule:

📌 For people I know (but haven’t spoken to for a while), I send a simple Hi! & an offer of help or a catch up. It’s always good to talk … and they might even be up for some training 😉

📌 For people I don’t know, but look like a “Person of interest”, I send across a custom invite, again asking if I can help

📌 For people I know (but aren’t connected to), I make a judgement call according to my relationship with them

The key message is to do something!

Something led them to your profile and that something is likely to be work related. So make it an opportunity to engage.

❔ How do YOU do that ❔

Key Takeaway: Keep an eye on who’s looking … and respond!

#LinkedInAdventTips #LinkedIn #Marketing

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