B is for Banner: A to Z of LinkedIn

We’ve all heard the phrase that “A picture is worth 1000 words” and we have a piece of prime real estate at the top of our Personal Profile that is the ideal place to make the most of exactly that.

You may recognise the blue ‘network’ looking image that I’ve added below as the default background or banner that introduces so many profiles …. what a waste!

With a little bit of work (or a visit to somewhere like canva.com), we have the opportunity to create something that gives a very powerful visual message to introduce the rest of your profile.

In fact the banner makes up about 40% of what LinkedIn calls the “Introduction Card”, that top part of your profile also containing your photo, headline and Contact Info – good description really because that’s what it does. It introduces you or your company or the products and services you are representing – whatever your focus might be.

The banner could be:

📌 Company and Product focused to reinforce corporate branding
📌 Very personal to represent your skills or employability
📌 Promoting an event or announcing an award
📌 Including contact details with a call to action
📌 Displaying of your portfolio or products

Essentially whatever you want. Just don’t leave it as generic. Please.

Mark White, LinkedIn trainer

Mark White, LinkedIn trainer

My passion is helping companies and individuals to use and APPLY LinkedIn more effectively - that is to use it to develop new business, find a new role, to market yourself, your company and products ... whatever your reason for using LinkedIn is! I run internal workshops for companies looking to bring their key people or teams up to speed and run public courses around the UK.
Mark White, LinkedIn trainer
Mark White, LinkedIn trainer
Mark White, LinkedIn trainer

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Mark White, LinkedIn trainer
Upcoming courses are: LinkedIn for Business Success London (17th October) Birmingham (9th October) Manchester (28th October) Bristol (22nd October) Northampton (31st October)

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