We’ve all heard the phrase that “A picture is worth 1000 words” and we have a piece of prime real estate at the top of our Personal Profile that is the ideal place to make the most of exactly that.
You may recognise the blue ‘network’ looking image that I’ve added below as the default background or banner that introduces so many profiles …. what a waste!
With a little bit of work (or a visit to somewhere like canva.com), we have the opportunity to create something that gives a very powerful visual message to introduce the rest of your profile.
In fact the banner makes up about 40% of what LinkedIn calls the “Introduction Card”, that top part of your profile also containing your photo, headline and Contact Info – good description really because that’s what it does. It introduces you or your company or the products and services you are representing – whatever your focus might be.
The banner could be:
📌 Company and Product focused to reinforce corporate branding
📌 Very personal to represent your skills or employability
📌 Promoting an event or announcing an award
📌 Including contact details with a call to action
📌 Displaying of your portfolio or products
Essentially whatever you want. Just don’t leave it as generic. Please.