I wrote a blog post in June last year when LinkedIn announced that they had just hit 4m users in the UK and, at the time, I felt that was an impressive figure, but one which showed there was still some good growth to come.
Well, times have moved on and LinkedIn has certainly been developing apace, not inly in terms of the number of people who have joined but also in terms of the functionality that the site offers and the opportunities that it delivers to the businesses and individuals using it.
As the infographic below shows (courtesy of Vincenzo Cosenza), the growth in the UK since then has been enormous and figures indicate that there are just shy of 6m UK members now. To put that in perspective, essentially 2m new members (which equates to a 50% increase in numbers) have joined in the course of the last 9 months.
That is hugely important both in terms of real figures and also in terms of perception. It’s no wonder I’m getting more and more people tell me during my LinkedIn Workshops that (more…)
###Update 2: as of this morning (December 21) it seems that the process of moving to an Open Group is being made available to the group owner as you will be given the option to change across to an Open Group automatically. There should be a yellow band now with a clickable area and it will explain some of the implications and a bit of housekeeping you should do ahead of it. Also in the “Group settings” area of the “Manage” menu in the group you should find a button at the top which guides you through the process! Decide carefully though – no undoing the process once you’ve elected to make it Open! 🙂 ###
### Quick update: I’ve had a number of people ask how to make their groups open – as of end November 2010, LinkedIn are still testing and rolling out and, if you are interested in enabling this feature for your group, they recommend emailing them at firstname.lastname@example.org or visit an update page at lnkd.in/opengroups. ###
In yet another departure from their current setup, LinkedIn has announced that it is introducing Open Groups onto the site – indeed, this will be the default format of all new LinkedIn Groups going forward, once it is fully rolled out.
So what’s an Open Group? Well, this isn’t, as you might think, one that anyone on LinkedIn can join – those already exist as “open access groups” – but rather one where the content will be visible to everyone on LinkedIn (group member of not) and externally to LinkedIn as well, therefore making it accessible to Google.
Currently, most of the content on LinkedIn, including in this instance that in the Groups, is essentially hidden from Google because they are locked away behind the password and login. The main exceptions to this are (more…)