LinkedIn announced a decision at the end of the last week relating to the Products and Services area on the Company Pages .. to cut a potentially long story short, they are being discontinued / canned / deleted / replaced (select as applicable) as from 14th April unless LinkedIn back tracks on their decision, which would be a first.
I have already had my say … and quite a long rant … which, in summary, is that I consider this to be a backwards step which will hit small businesses quite hard, and particularly those who have been investing time in LinkedIn and creating a strong customer referenced presence on their LinkedIn company page replete with recommendations, videos, links and calls to action. Essentially, a bad move.
However, we need to put this to one side, and take some practical actions to both preserve the information that we have already put into our pages as well as see how we can best benefit from the “new arrangement”. (more…)
I’ve been watching something develop on LinkedIn over the past few weeks called Showcase Pages that I stumbled upon when looking at Adobe’s Company Page – today LinkedIn appears to have released them to the rest of the network which could well be a very exciting development.
Company Pages, to recap, are where companies and organisations have their ‘home’ on LinkedIn. They have grown up massively since their launch back in 2010 and now are a very powerful tool which can be used by corporates and small businesses alike, bringing together employees, products & services as well as distributing news from the organisation. A mixture of information, ‘push marketing’ and social proof (via the ‘Recommendations’) that has huge power and potential for both the visibility and integration of company activities on LinkedIn.
Well, it appears that we can now add Showcase Pages to the mix. These are additional sections connected to the Company Pages and are designed to allow a company to spotlight a brand, product line, business unit or initiative – essentially, they allow you to provide a highlight these areas and, in doing so, allow you to better segment the audience that you wish to deliver certain information to, as well as be a focal point for both broadcasting the messages and also encouraging interaction around these specific topics or product sets. (more…)