Company Pages have been being added to with great frequency over the past few months as LinkedIn has been breathing additional life into them – as well as changing their names to just Pages. The menu we see on the main page has had items added to it with an almost frightening frequency, and there is still more to come with the ‘Products’ page that currently appears on LinkedIn’s own Company Page being an indicator of the return of an old favourite.
However, one past favourite that remained absent was the ability to see who it was who was following our Company Pages and this was something that rankled badly with admins who were spending time and effort building the audiences on their pages and yet being handicapped by not actually knowing who it was who was doing the following!
This finally has been rectified with the return this week of the full details regarding Company Page followers.
Follower Analytics Available
During its absence – it disappeared around February 2019 – LinkedIn has been gradually beefing up the admin area of the Company Pages and the analytics area in particular. It was, however, in the most part at a macro level with the ability to see numbers by a variety of general categorisations such as (more…)
LinkedIn announced a decision at the end of the last week relating to the Products and Services area on the Company Pages .. to cut a potentially long story short, they are being discontinued / canned / deleted / replaced (select as applicable) as from 14th April unless LinkedIn back tracks on their decision, which would be a first.
I have already had my say … and quite a long rant … which, in summary, is that I consider this to be a backwards step which will hit small businesses quite hard, and particularly those who have been investing time in LinkedIn and creating a strong customer referenced presence on their LinkedIn company page replete with recommendations, videos, links and calls to action. Essentially, a bad move.
However, we need to put this to one side, and take some practical actions to both preserve the information that we have already put into our pages as well as see how we can best benefit from the “new arrangement”. (more…)