Category Archives: LinkedIn Tips

LinkedIn lets the Queen live in Windsor

May 28, 2011 by ,

LinkedIn Share Button - site updateThe location field on LinkedIn has been a bit of a bug bear for some people – in the UK, as elsewhere, it doesn’t necessarily display where you actually live or work. In fact, your displayed location has always been dictated by the postcode instead (or Zip Code, should you prefer).

This can mean, particularly outside of the main cities, that you might actually work in one location but your profile will steadfastly display somewhere totally different, simply because your town falls into a different postal area.

Let’s take an example … The Queen. One of those people that I would like to be able to do a LinkedIn Profile Makeover for – well, it would be fun wouldn’t it? Maybe I should have offered that as a Royal Wedding gift! But, I digress.

Anyway, as it used to stand, if the Queen used her Windsor Castle address on LinkedIn, then (more…)

Article Categories: LinkedIn Advice, LinkedIn News, LinkedIn Site Changes, LinkedIn Tips, Optimise your Profile
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Strengthen your network – connect your connections!

April 27, 2011 by ,

LinkedIn - Connecting People on LinkedInWhatever our endgame is when it comes to LinkedIn – developing new business, finding a job, creating a community etc. – extending our network and creating new contacts is a key part of that. In most cases, this usually means us focussing on increasing our own connections – however, there’s more to it than that.

There’s also a huge amount of value to be had from taking a more proactive approach to strengthening the network around us – in particular, being able to put two of our direct connections in touch with each other when we believe they would benefit from connecting.

LinkedIn gives us a few different ways to do just this and, in an ideal world, we should be looking carefully at doing this – some might even consider this to be the very essence of good (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Networking supercharged
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How to get your past in order

April 8, 2011 by ,

LinkedIn Questions and AnswersOne of the questions which comes up with a certain regularity in LinkedIn Answers – the user Q&A section on the site – is how to make changes or updates to their past experience or their Education within their Public Profile.

The way to change your Current position is nice and obvious, as the ‘edit’ links sit clearly in the blue area at the top and, let’s be honest, editing your current roles are the most likely thing that you will be doing. Nevertheless, in optimising your profile, your past experience also comes into play both in terms of backing up your current strengths and offerings, but also in terms of the ranking within the LinkedIn search results.

The format changes when you wish to update both your past experience and education. To edit those, (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Optimise your Profile, Q & A on LinkedIn
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Personalise your LinkedIn invite

January 21, 2011 by ,

Bad Networker - Personalise LinkedIn InvitesImagine the scene, if you would.

You’re at a networking event, chatting casually to some people you’ve just met and a couple of old acquaintances – generally getting to know them, relaxing into the evening while still trying to place where you met that person who said hello earlier as you first walked in.

Suddenly the door to your left is flung wide open and in rushes a rather manic looking figure clutching a big bundle of business cards. Racing around the room, this figure thrusts a business card into everyone’s hands, not saying a word and not even making eye contact. You glance down and see the card bears his name (which you don’t recognise) and an invitation to join “his network”.

Before anyone can utter a sound or offer a welcoming hand, he exits stage right (as they say) with the air of someone who considers himself to be an accomplished networker, leaving in his wake a trail of business cards and bemused onlookers. (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Networking supercharged, Using LinkedIn
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LinkedIn Company Page editors – a word of advice

December 13, 2010 by ,

LinkedIn Company Pages error[FYI – there’s a key bit of advice at the end regarding setting permissions for LinkedIn Company Page administrators so do read on!]

Well, you’ve got to laugh haven’t you?

I’ve been telling clients during training sessions all about the hugely improved new company page set up on LinkedIn – indeed if I wasn’t so firmly set against hyperbole when it comes to Social Media then I’d be tempted to call it awesome. Anyway, suffice to say, between you and me, it really is hugely powerful with some fabulous potential in terms of marketing opportunities, customisation and tapping into the power of recommendations!

But who can edit them?

Anyway, the only thing I didn’t like was the fact that anyone with an email address on the company domain could get in and edit it. Well, no longer the case, as I guess (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Site Changes, LinkedIn Strategy, LinkedIn Tips
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LinkedIn Profiles: remember you have two. Use them!

December 3, 2010 by ,

LinkedIn Tips and Advice: LinkedIn Public ProfileWe all know about our main LinkedIn profile – after all it’s the cornerstone of our activity on the site. It is our key resource and the place which defines us on the site – I guess if all roads lead to Rome, then on LinkedIn, all roads lead to your profile! It’s certainly the next logical place to go after someone “bumps into” you on the site either having read one of your updates, something that you’ve written about in a Group or in the Answers section, or having received a invitation to connect etc.

Remember your other LinkedIn profile

However, all this information is only available to people who are logged into the site and particularly those within your sphere of connections. There is, however, a second profile, your “Public Profile” which is one of the sections which is accessible from outside of the site and so is indexable by Google and visible to users of the internet at large. It’s therefore equally important to get that right too in terms of the information that you put out through it.

The layout and format is slightly different (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Optimise your Profile
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