When we talk about editing or optimising our profile on LinkedIn, most of the time we’re thinking about our Personal Profile. And rightly so, it is the central element of our activity on LinkedIn.
Our Personal Profile is where we add our details, experience, summary and all of the information that’s relevant about us and what we do. This is essentially our representation on LinkedIn – you could almost call it your avatar or your sales & marketing document, Business card on steroids or even your CV depending on what you are using LinkedIn for.
However, when you create your profile on LinkedIn, the system automatically creates what is essentially a mirror image of it called your Public Profile. It is this page that is then indexed by the external search engines such as Google or Bing, and then appears in the search results out on the web. You can see what LinkedIn displays and make any changes required by accessing the Public Profile from the button in the top right hand corner of your main Personal Profile page.
At first sight, this Public Profile may seem unimportant in comparison, but do bear in mind that while your main profile can be viewed by the 560 million members of LinkedIn, your Public Profile is visible to anyone around the world with access to the Internet!
More than that, given the way that LinkedIn panders to Google and its ranking algorithm, your public profile on LinkedIn is likely to appear towards the top of the 1st page as well when you search for your name! (more…)
It’s important to make best use of what we are given on LinkedIn, I think that you’ll agree. The links through to our websites and blogs form another key part of the information we provide as it helps us get people thinking about our sites and also encouraging them to click through and visit them. After all, LinkedIn is really just a place to initiate the connection with people but then you’ll want them on your own site to further the relationship.
Anyway, to help encourage them to come through to your website, you need to make sure that you don’t simply retain the simple “Company Website” display name that is the default text that LinkedIn gives us. (They currently provide a choice of 5 in all that, while descriptive I guess, are always going to be generic.)
Instead, how about being able to customise them and so display the name that you would like to have there. It will attract the eye (more…)
We all know about our main LinkedIn profile – after all it’s the cornerstone of our activity on the site. It is our key resource and the place which defines us on the site – I guess if all roads lead to Rome, then on LinkedIn, all roads lead to your profile! It’s certainly the next logical place to go after someone “bumps into” you on the site either having read one of your updates, something that you’ve written about in a Group or in the Answers section, or having received a invitation to connect etc.
Remember your other LinkedIn profile
However, all this information is only available to people who are logged into the site and particularly those within your sphere of connections. There is, however, a second profile, your “Public Profile” which is one of the sections which is accessible from outside of the site and so is indexable by Google and visible to users of the internet at large. It’s therefore equally important to get that right too in terms of the information that you put out through it.
The layout and format is slightly different (more…)