[FYI – there’s a key bit of advice at the end regarding setting permissions for LinkedIn Company Page administrators so do read on!]
Well, you’ve got to laugh haven’t you?
I’ve been telling clients during training sessions all about the hugely improved new company page set up on LinkedIn – indeed if I wasn’t so firmly set against hyperbole when it comes to Social Media then I’d be tempted to call it awesome. Anyway, suffice to say, between you and me, it really is hugely powerful with some fabulous potential in terms of marketing opportunities, customisation and tapping into the power of recommendations!
But who can edit them?
Anyway, the only thing I didn’t like was the fact that anyone with an email address on the company domain could get in and edit it. Well, no longer the case, as I guess (more…)
There have been a lot of questions recently regarding the functional elements of adding new emails into your account and also how to set up or change the principal address where LinkedIn will send all of the correspondence and updates.
All of this information is controlled from your “Settings” which you can access by hovering over your name in the top right hand corner of the screen when you’re logged into LinkedIn. You then need to head to ‘Account’ tab in the bottom left hand corner and then to its right you’ll see a section labeled “Add or change email addresses”. [Old version settings page: the “Personal Information” section is in the right hand column and then in particular the “Email Addresses” section.]
There, you should see a list of one or more email addresses similar to (more…)
We all know about our main LinkedIn profile – after all it’s the cornerstone of our activity on the site. It is our key resource and the place which defines us on the site – I guess if all roads lead to Rome, then on LinkedIn, all roads lead to your profile! It’s certainly the next logical place to go after someone “bumps into” you on the site either having read one of your updates, something that you’ve written about in a Group or in the Answers section, or having received a invitation to connect etc.
Remember your other LinkedIn profile
However, all this information is only available to people who are logged into the site and particularly those within your sphere of connections. There is, however, a second profile, your “Public Profile” which is one of the sections which is accessible from outside of the site and so is indexable by Google and visible to users of the internet at large. It’s therefore equally important to get that right too in terms of the information that you put out through it.
The layout and format is slightly different (more…)
Whenever I run a LinkedIn Training session, no matter whether it is an Introduction to LinkedIn, or something more advanced for Sales and Marketing teams or Recruiters, we always, always, look at the Recommendations feature in LinkedIn (you might call it “testimonials”) as a great way to demonstrate a big “thumbs up” and indication of trust for you and and what you do.
It is of course also a great differentiator – a key element when we are looking to increase our sales and marketing reach. I can assure you that if you have two suppliers or partners or candidates in front of you with seemingly similar qualifications and experience, then the Recommendations of others will be a key deciding factor!
Anyway, I was recently asked if there was a way to direct people directly to the Recommendations section on someone’s LinkedIn profile. What they wanted (more…)
There has been a relativley low key launch – maybe appearance would be a better description rather than launch – of some additional sections which can be used on your LInkedIn profile. A pity as I think that they are ones that could most certainly be put to good use and, as with many of the other sections, offer another opportunity for people to display and push elements that are certainly worthy of promoting further.
This section is currently ‘hidden away’ in the “edit profile” section of the site which I guess is why so few people have as yet incorporated them into their profiles. The new section allows us to add one or all of a series of additional pieces of information covering (more…)
I’ve always been a fan of making sure that my information and files are safe and sound – I guess it comes from having lost data or information in the past (having of course vowed “that would never happen to me!”). At the same time, I’m also a great fan of using the information that we have to best effect – though only within both the letter and the spirit of the law!
Anyway, although you have your connections nicely stored away within your LinkedIn system, it may also make sense to ensure you keep a backup and perhaps that they are also kept in your own Contact Management or email system, whether you use Outlook for example or something more sophisticated.
Let’s be clear, this is not because I believe that you should (more…)