Category Archives: B2B Advice for LinkedIn

10 things to get right on your Company Pages

October 10, 2013 by ,

company-pagesThere have been a whole raft of changes throughout the LinkedIn site over a number of months now … and they’re not finished yet!

One area that has seen a host of changes has been the Company Pages which have been continually developed in a variety of different ways. Having started out as a simple profile page for companies, it has now becoame a key tool for companies both large and small, providing an important additional resource from a marketing and visibility perspective.

Hopefully, you have the key elements of your own company pages in place already but here are some elements that I’d advise to take a quick check over to make sure that you are using them to best effect. (more…)

Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Company Pages
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LinkedIn Endorsements – my two pence worth

October 30, 2012 by ,

You can’t have failed to notice over the past couple of weeks that your updates have been filled with notifications of people endorsing each other. Whether this has been annoying you or has encouraged you to check out the profiles of those people, you’ll probably have your own opinion as to whether this is a key new feature or a step in the wrong direction.

Anyway, here’s mine …

For me, LinkedIn is a professional business that people use in a variety of ways from networking to developing business, to recruiting or job hunting. As such, anything that enhances your reputation or helps you achieve this is of benefit, particularly if it increases your standing amongst your peers or ‘ticks’ one of the list of requirements that potential prospects are working through.

My issue with endorsements is (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Site Changes, Using LinkedIn
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Want to make an impression on LinkedIn? Just say “Hi!”

July 15, 2012 by ,

Short and sweet today and, at the same time, one of the most powerful things you can do on LinkedIn.

You receive an invitation to connect and press the “Accept” button. Another contact made.

Should you leave it at that? I say no. At that moment, perhaps more than any other, you have the perfect opportunity to develop that potential relationship easily and immediately by writing back and getting the conversation going … right there and then.

Think about it for a second and imagine you were doing this face to face. Someone has decided to approach you {sends an invite} and extends a hand with a cheery smile and a brief introduction {personalised message}. You shake it warmly in return {accept invitation} and then … (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Tips, Networking supercharged
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Boxing clever on LinkedIn with box.net

July 5, 2012 by ,

There are lots of great applications on LinkedIn that we can use to spice up our Personal profile – either to share content we have created elsewhere, to get key information in front of people in various relevant places, or simply to use in a way which helps to develop the goals that we have for our use of LinkedIn.

For me, one of the key ones that I always outline in the LinkedIn courses I run is Box.net. This ranks alongside content from the blog applications and Slideshare.net as a primary route to get your content in front of people in a format which is different to the ‘plain’ text which permeates the rest of your profile … no matter how interesting you have managed to make it! 🙂

The fact that you can offer (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Applications, LinkedIn Tips
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Get your Business Card contacts onto LinkedIn

February 17, 2012 by ,

LinkedIn Business CardI seem to accumulate piles of them. Many sit sadly on my desk or in drawers gathering dust, unused yet only occasionally unwanted. Finally, when I do manage to file them, they are replaced by a new set after the next show, exhibition or networking event, often to suffer the same fate. I go through the ordeal of organising events and contact this company for digital printing services, and every single time, despite getting really good designs on the cards, the cards still accumulate dust.

I’ve always known that I really ought to get more organised and productive with them, perhaps sorting and filing them by level of interest or speciality or even by event.
The trouble is that it would be impossible to manually keep in contact and up to date with what they are doing even for a consummately organised networker – and I’m really not one of those.

So, to be brutally honest, in the vast majority of cases they are stored away for a rainy day only to be forgotten about or, when I do think “Yes, I remember talking to someone who did that!”, all too often I find the details are no longer accurate anyway.

No longer the case. LinkedIn to the rescue. (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Strategy, Networking supercharged
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