Get your Business Card contacts onto LinkedIn

LinkedIn Business CardI seem to accumulate piles of them. Many sit sadly on my desk or in drawers gathering dust, unused yet only occasionally unwanted. Finally, when I do manage to file them, they are replaced by a new set after the next show, exhibition or networking event, often to suffer the same fate.

I am of course talking about business cards.

I’ve always known that I really ought to get more organised and productive with them, perhaps sorting and filing them by level of interest or speciality or even by event.
The trouble is that it would be impossible to manually keep in contact and up to date with what they are doing even for a consummately organised networker – and I’m really not one of those.

So, to be brutally honest, in the vast majority of cases they are stored away for a rainy day only to be forgotten about or, when I do think “Yes, I remember talking to someone who did that!”, all too often I find the details are no longer accurate anyway.

No longer the case. LinkedIn to the rescue.

After an event, with business cards still carefully received and given where appropriate, I search them out on LinkedIn, send a personalised invitation covering our earlier chat and there we are. Instead of a static business card, I am directly connected to someone who has an interest in keeping their profile and contact details up to date.

In addition, I get their information to refer to, updates from them on (hopefully) subjects of interest and of course a way to keep them up to date with mine, thereby ensuring that I remain in their mind’s eye should a business opportunity arise. Perfect!

There’s even an App that now belongs to LinkedIn called CardMunch – only for the iPhone as it stands unfortunately – which will take a snap shot of the card and then convert it to a connection automatically. For the rest of us there’s the long hand method of searching for the on the site itself! 🙂

And what happened to the business cards? Well let’s just say I don’t have hidden piles of them any longer!

Takeaway Point: Turn a business card into a live connection by contacting them and linking up on LinkedIn – could be the start of a beautiful relationship!

Mark White, LinkedIn trainer

Mark White, LinkedIn trainer

My passion is helping companies and individuals to use and APPLY LinkedIn more effectively - that is to use it to develop new business, find a new role, to market yourself, your company and products ... whatever your reason for using LinkedIn is! I run internal workshops for companies looking to bring their key people or teams up to speed and run public courses around the UK.
Mark White, LinkedIn trainer
Mark White, LinkedIn trainer
Mark White, LinkedIn trainer

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Mark White, LinkedIn trainer
Upcoming courses are: LinkedIn for Business Success London (17th October) Birmingham (9th October) Manchester (28th October) Bristol (22nd October) Northampton (31st October)

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