Groups are a big deal on LinkedIn – they can deliver a huge amount of value from a research, visibility and engagement perspective )according to your focus) and usually our difficultly is finding the right ones and, of course, the perennial issue of keeping on top of what is going on in them.
If, like me, you prefer not to receive lots of emails informing you of the latest discussions and postings in the Groups you belong to but instead prefer to keep a watching brief by yourself, then you will probably have turned off the daily or weekly notifications and instead head to your Groups homepage where a graphic list of all of the Groups you belong to appears.
Your list should appear in a grid formation something along the lines below, with each block representing your Groups and with a number in the top right hand corner of the block indicating if there has been any new activity in the last 24 hours. Continue reading
Your connections are key to everything that you do on LinkedIn – they really are the start point for all of your activity, either directly or as advocates for what you do. They form the core of your network and your 2nd level, 3rd level connections etc. all radiate out from them, so without them, you have no network! Fairly key, I think you’d agree!
One of our first steps therefore needs to be that we ensure that we connect up with our ‘real world’ network on LinkedIn, to gather the people that we have worked with, customers, suppliers and partners around you – this in turn will hopefully allow us to then work with them and tap into opportunities that will be jointly beneficial. These are after all the people who are best placed to recommend you, your expertise and the services or products that you offer or represent.
To help this ongoing process to happen most effectively, it’s important to be able to divide our connections up and be able to sort, categorise and filter them – that way, if you are looking to reach out and communicate to particular groups of people you will be able to do so as effectively as possible. Working with LinkedIn’s system to achieve this and then using that categorisation in a way which will benefit both you and them is consequently going to be very important. Continue reading
While I’m a great advocate of LinkedIn and the other online communities, I am also a massive fan of face to face meetings and the ability to ask questions and talk through an issue you have. From a training perspective, this really shows itself in the fact that people flock to onsite training sessions rather than simply check out online help forums or watch webinars with no opportunity to delve more deeply!
In an effort to help, at some of the exhibitions that I will be attending over the coming months, I am dedicating the stands to offering as much support as I can to users of LinkedIn coming along to the shows. If you have questions about LinkedIn, what it can do and how you might use it in your business activities, then come and ask. Continue reading
Advertising on LinkedIn is one of the three streams of revenue that LinkedIn currently breaks out when it comes to its income streams and is currently, you might say, the one that is under-performing in comparison to the Talent Solutions and Premium accounts which make up the other revenue generators.
On the flipside, for us “the advertisers”, if used correctly there are some great opportunities to reach the target audiences we are interested in speaking to in a way that will present us positively and initiate that ongoing conversation and engagement we are looking for.
The initial advertising options that LinkedIn offered (and indeed still does offer) were in the form of small ads that still proliferate throughout the site with smaller businesses and corporates alike taking the opportunity to push adverts and offers directly onto the viewed pages of their target audience through the excellent targeting options that the advertising systems allow.
This was followed by Sponsored Updates and then the latest individual offering Sponsored Inmails – these were launched first of all last year and then relaunched last month with additional elements such as the promise of 100% delivery Continue reading
As either an information broadcast method, a content marketing tool or an easy method of engagement, the Updates on LinkedIn remain an often used yet rarely optimised opportunity on the site.
The Updates box site prominently at the top of your homepage on LinkedIn. However, it isn’t the easy “solve all” tool that some consider it to be – simply sending something out to appear on your connections’ homepage is not going to immediately generate hundreds of hits. Rather it is a gradual process requiring patience – a drip feed approach which increases visibility, generates page views and likes, delivers key information to connections and keeps you ‘front of mind’. If done correctly.