Here’s a quick way to keep up to date with any new people who fit certain profiles you’re interested in, without lifting a finger. Essentially, new business prospects delivered to your inbox every week … automatically. Sounds interesting? Then read on …
When I’m using LinkedIn for targeted business development, perhaps the key element I use is the advanced search function – being able to target the type of person I’m looking to approach using a combination of job title, company, location, industry or any of the other filters that LinkedIn offers is an absolute godsend. That’s also why it always takes up an important slot in the “LinkedIn for Sales” workshops that I run.
Anyway, once I have my targeted search in place, what I like to use is the ‘Saved Search’ function. It does what it says on the tin, it saves the search that you’ve just run! You’ll find it, by the way, at the top of the search results on the right hand side – there’s just a green cross and the word “Save”.
Once saved, you can run the search again whenever you like just by going into “Saved searches” and re-running it.
However, the key thing here is that you can set it to automatically send you an email (if you want to) to keep you informed of any new people who match those criteria. Set it for every week or every month and away you go – potential leads delivered to your inbox!
You get the chance to keep 3 saved searches on LinkedIn so set up your key criteria for people you’re interested in and get details of new potential leads sent to you every week.