Tag Archives: LinkedIn Changes

New factor in LinkedIn’s Algorithm – Dwell time

June 3, 2020 by ,

There’s a new kid on the block when it comes to the LinkedIn algorithm & how it decides if your posts should feature in other people’s newsfeed – Dwell Time.

You’re probably aware that LinkedIn uses people’s reactions to your posts (leaving ‘like’ or ‘comment’) to decide if they distribute it further & give it additional airtime.

Well, a new factor at play also looks at how long people spend looking at the content as well – the Dwell Time. The longer people spend reading it the better – for you & the algorithm.

So hopefully this increases quality of content over time yet still rewards engagement. (more…)

Article Categories: Content Marketing, LinkedIn Site Changes, LinkedIn Tips
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Winning the LinkedIn Glitterball
(or how we are all sometimes like Ashley)

November 29, 2018 by ,

Let me quickly set the scene of my analogy today and identify a couple of the main protagonists. We are talking “Strictly Come Dancing” here – “Dancing with the Stars” for colleagues across the Pond.

As you might imagine, Strictly is ostensiously a dance competition – you dance well, the judges mark you highly, you stay in to dance again the following week, and the person who comes last is voted out of the competition after a dance off.

Except that it isn’t.

Granted, it is partly a dance competition … but it is also part popularity contest. Why so? Because it is not just the well informed judges voting on who stays or goes, but also us, the general “armchair experts” public. And while we do partly judge it on the dancing, we also bestow our voting favours on what we enjoyed and, crucially, on who we like.

And on occasions, it is the mix between these two elements which is crucial. (more…)

Article Categories: Business Development on LinkedIn, Content Marketing, LinkedIn Strategy, Using LinkedIn
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10 LinkedIn Tips and Advice revisited

August 27, 2018 by ,

Over the past few weeks, I have sent out a series of LinkedIn hints and tips in infographic form relating to elements on the site that I have been asked about, that I have seen have been causing issues or things that have changed and were worthy of a mention.

I have decided to bring those together in a single post to save you having to search them out on my LinkedIn feed in an effort to be extra helpful .. oh, and with an additional explanation below each one in case the image does tell you the whole story!

Hope you enjoy and do feel free to share!

1. Don’t send your message before you want to

When you go to your Messenger system, there are occasions when, quite naturally, you might want to start a new paragraph and have hit the key to go to a new line in the message and yet found that the message instead has been sent. Annoying!

That is unfortunately the default format on LinkedIn. However, if you go to the Messanger area then just next to the “Send” button, you will see three dots which allows you to turn that off and allow you to format your message as you wish. (more…)

Article Categories: LinkedIn Advice, LinkedIn Marketing, LinkedIn Tips, Optimise your Profile
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Downloading & Backing up Connections – the LinkedIn mini-saga

July 25, 2015 by ,

LinkedIn connections download sagaWell, there’s been a bit of a hoohah over the past week regarding downloading of your connections’ details on LinkedIn … and, in the end, a lot of non changes. Not a good topic for a blog post you might think. Possibly … but I think it’s worth a brief synopsis of what went on and where we are now.

It all relates to our ability to create a download from our LinkedIn account of our connections, the people that we have spent time connecting with and engaging with on LinkedIn. We have always been able to take a download of this information instantly with name details, email, company and job title of the people we are connected to. They are our business connections, so why not?

Anyway, on Wednesday last week LinkedIn, unannounced, closed down that particular option. The “unannounced” part was not a great surprise … LinkedIn often changes things and then waits for people to find out, there is no clear mechanism for announcing them so it relies on people like myself to do so and then it seeps out into general consciousness. In this case, they had in fact replaced it with a mechanism that they introduced at the start of the year where you can download a full archive of all your LinkedIn activity, so there was an alternative.

The issue was that this could take up to 72 hours to arrive since you had to request it from LinkedIn rather than do it yourself.

Result: all hell broke loose! Lots of posts, lots of activity on Twitter (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, LinkedIn Site Changes, LinkedIn Updates
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