November was another really busy month (which is great!) primarily running in-company workshops with a particular focus on Using LinkedIn for Business Development as well as presenting at some great events – there was the Midlands Expo at the start of November and then the NorthWest Expo last week at Old Trafford, both really well attended!
December is shaping up to be similarly hectic but the main event I’ll be speaking at this time is online … at the LinkedIn Success Summit which is a virtual event running from 7th – 11th December and featuring some of the best known trainers and speakers on LinkedIn from … well …all round the world really including some of my personal favourites.
I’m pleased to say that I will also be adding to the mix. 🙂
There’s a veritable hidden treasure trove of functionality that is tucked away on LinkedIn behind a rather innocuous looking arrow head. You may have missed it on your way round LinkedIn, perhaps ignored it as irrelevant or stumbled across it by accident without necessarily taking too much notice of what it contained there.
Of course you may already be an avid user of what’s contained there … though I hope you will still find elements here of interest.
The “arrow head” in question sits on everyone’s Personal Profile page next to the main button (Connect / Send a message / Send Inmail) in the top part of the profile. What it contains will vary, depending on the relationship that you have with that person – so what you see there for your 1st level connections differs from that of your 2nd and 3rd, and certainly from those further removed. You have one on your profile visible just to you as well!
The one below, for instance, is what you will see if you are already to connected to the person.
I thought that I’d try to make this quite functional but “skimmable” (or even “dip in-able” if you prefer) so I’ve created a little outline of what they do and what they might offer you. (more…)
Last week LinkedIn made a “big announcement” that they were cutting down on the number of emails they were sending out in response to member feedback. Very admirable.
They also had this as one of the points in their quarterly sales announcement to the Stock Market. Really? Slow news day perhaps.
Why do I find this less than inspiring? I suppose because although they state that they have managed to cut out 4 out of 10 emails that they are sending out, although they decide which ones. Personally I prefer to be in control and decide which emails I receive and which I choose not to … and you can be, in fact you have always been able to be. (more…)
I’m a great fan of LinkedIn … as you might imagine … although it’s true that we don’t always see eye to eye on things!
However, watching breakfast television this week I saw that they had launched an initiative in Manchester that is aimed at helping to get more people on to LinkedIn with a profile and skills that properly reflects their skillset – this might be people already with a LinkedIn profile that needs improving or people yet to join the site who will be helped to get started in the right way. The aim is to help them be more findable and hence hopefully be more findable by local companies in the area looking for people with the relevant skills they have.
This is something that they are accompanying with the hashtag #ProjectManchester and they are doing (more…)
Groups are a big deal on LinkedIn – they can deliver a huge amount of value from a research, visibility and engagement perspective )according to your focus) and usually our difficultly is finding the right ones and, of course, the perennial issue of keeping on top of what is going on in them.
If, like me, you prefer not to receive lots of emails informing you of the latest discussions and postings in the Groups you belong to but instead prefer to keep a watching brief by yourself, then you will probably have turned off the daily or weekly notifications and instead head to your Groups homepage where a graphic list of all of the Groups you belong to appears.
Your list should appear in a grid formation something along the lines below, with each block representing your Groups and with a number in the top right hand corner of the block indicating if there has been any new activity in the last 24 hours. (more…)
Your connections are key to everything that you do on LinkedIn – they really are the start point for all of your activity, either directly or as advocates for what you do. They form the core of your network and your 2nd level, 3rd level connections etc. all radiate out from them, so without them, you have no network! Fairly key, I think you’d agree!
One of our first steps therefore needs to be that we ensure that we connect up with our ‘real world’ network on LinkedIn, to gather the people that we have worked with, customers, suppliers and partners around you – this in turn will hopefully allow us to then work with them and tap into opportunities that will be jointly beneficial. These are after all the people who are best placed to recommend you, your expertise and the services or products that you offer or represent.
To help this ongoing process to happen most effectively, it’s important to be able to divide our connections up and be able to sort, categorise and filter them – that way, if you are looking to reach out and communicate to particular groups of people you will be able to do so as effectively as possible. Working with LinkedIn’s system to achieve this and then using that categorisation in a way which will benefit both you and them is consequently going to be very important. (more…)