Last week LinkedIn made a “big announcement” that they were cutting down on the number of emails they were sending out in response to member feedback. Very admirable.
They also had this as one of the points in their quarterly sales announcement to the Stock Market. Really? Slow news day perhaps.
Why do I find this less than inspiring? I suppose because although they state that they have managed to cut out 4 out of 10 emails that they are sending out, although they decide which ones. Personally I prefer to be in control and decide which emails I receive and which I choose not to … and you can be, in fact you have always been able to be. (more…)
I’m a great fan of LinkedIn … as you might imagine … although it’s true that we don’t always see eye to eye on things!
However, watching breakfast television this week I saw that they had launched an initiative in Manchester that is aimed at helping to get more people on to LinkedIn with a profile and skills that properly reflects their skillset – this might be people already with a LinkedIn profile that needs improving or people yet to join the site who will be helped to get started in the right way. The aim is to help them be more findable and hence hopefully be more findable by local companies in the area looking for people with the relevant skills they have.
This is something that they are accompanying with the hashtag #ProjectManchester and they are doing (more…)
Groups are a big deal on LinkedIn – they can deliver a huge amount of value from a research, visibility and engagement perspective )according to your focus) and usually our difficultly is finding the right ones and, of course, the perennial issue of keeping on top of what is going on in them.
If, like me, you prefer not to receive lots of emails informing you of the latest discussions and postings in the Groups you belong to but instead prefer to keep a watching brief by yourself, then you will probably have turned off the daily or weekly notifications and instead head to your Groups homepage where a graphic list of all of the Groups you belong to appears.
Your list should appear in a grid formation something along the lines below, with each block representing your Groups and with a number in the top right hand corner of the block indicating if there has been any new activity in the last 24 hours. (more…)
Your connections are key to everything that you do on LinkedIn – they really are the start point for all of your activity, either directly or as advocates for what you do. They form the core of your network and your 2nd level, 3rd level connections etc. all radiate out from them, so without them, you have no network! Fairly key, I think you’d agree!
One of our first steps therefore needs to be that we ensure that we connect up with our ‘real world’ network on LinkedIn, to gather the people that we have worked with, customers, suppliers and partners around you – this in turn will hopefully allow us to then work with them and tap into opportunities that will be jointly beneficial. These are after all the people who are best placed to recommend you, your expertise and the services or products that you offer or represent.
To help this ongoing process to happen most effectively, it’s important to be able to divide our connections up and be able to sort, categorise and filter them – that way, if you are looking to reach out and communicate to particular groups of people you will be able to do so as effectively as possible. Working with LinkedIn’s system to achieve this and then using that categorisation in a way which will benefit both you and them is consequently going to be very important. (more…)
While I’m a great advocate of LinkedIn and the other online communities, I am also a massive fan of face to face meetings and the ability to ask questions and talk through an issue you have. From a training perspective, this really shows itself in the fact that people flock to onsite training sessions rather than simply check out online help forums or watch webinars with no opportunity to delve more deeply!
In an effort to help, at some of the exhibitions that I will be attending over the coming months, I am dedicating the stands to offering as much support as I can to users of LinkedIn coming along to the shows. If you have questions about LinkedIn, what it can do and how you might use it in your business activities, then come and ask. (more…)
I think that most people will agree that it’s important to have goals, both in terms of your business and indeed your personal life. Without them, it can be all too easy just to meander along without any clear direction or impetus – as the old adage goes, “if you don’t know where you’re going , any road will take you there”. [Aside: we had a slightly different turn of phrase for that where I grew up in Suffolk, but I’ll save that for another day!]
Certainly in business, planning is important if you want it to be as successful as it should be, particularly given the effort that you are putting into it. This doesn’t have to be a strategic 12 month or 3 year plan (though they do help … allegedly!), it can simply be setting a few key targets at the start of each month or year. Likewise, I feel that any marketing or business development actions that I take should also be designed with their specific goals in mind.
Does this apply to LinkedIn?
For me, planning your participation on LinkedIn falls fairly and squarely into this category. Particularly within a B2B environment, it is likely to be a key component of your online marketing strategy. It is therefore necessary to ensure (more…)