Category Archives: Businesses using LinkedIn

10 things to get right on your Company Pages

October 10, 2013 by ,

company-pagesThere have been a whole raft of changes throughout the LinkedIn site over a number of months now … and they’re not finished yet!

One area that has seen a host of changes has been the Company Pages which have been continually developed in a variety of different ways. Having started out as a simple profile page for companies, it has now becoame a key tool for companies both large and small, providing an important additional resource from a marketing and visibility perspective.

Hopefully, you have the key elements of your own company pages in place already but here are some elements that I’d advise to take a quick check over to make sure that you are using them to best effect. (more…)

Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Company Pages
Article Tags: , , ,

Hi, my name’s Mark.
I’m on LinkedIn and I’m not looking for a new job

October 11, 2012 by ,

If that sounds like an introduction you might make at a “self help” group then maybe that’s not that far off the mark. Certainly, on occasions, I almost feel like I should be apologising for the fact I use LinkedIn in a variety of other ways. A situation not helped by people I meet who aren’t on LinkedIn and who tend to come out with the same reason – “well, why should I join, I’m not looking for a job”.

What does LinkedIn say, then?

Now, I lay much of the blame for this fairly and squarely at LinkedIn’s door – they make a lot of their money from their ‘hiring solutions’ so it’s understandable that they don’t (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Training, Networking supercharged
Article Tags: , , ,

LinkedIn MasterClass Series at Social Media Week London

August 21, 2012 by ,

Well, Social Media Week is fast approaching again!

For those of you who might be thinking that time has flow and it doesn’t seem a year since the last one … well, you’re right. The annual event has now been brought in line around the world and so will be taking place here, as elsewhere, between 24th and 28th September after its February appearance earlier in the year.

As ever, there will be loads of events around London (as well as 13 other cities around the world) and, having missed out a little in previous events, I have decided to participate as well on this occasion. I have therefore decided to run a series of LinkedIn Masterclass sessions to run throughout the week.

The LinkedIn Masterclass Series is a set of five 90 minute sessions (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Advice, LinkedIn Tips, LinkedIn Training, Social media Week
Article Tags: , , ,

Follow Company button from LinkedIn

February 28, 2012 by ,

Company Followers on LinkedInLinkedIn announced yesterday that they were launching a ‘Follow Company’ button – essentially a graphic button that organisations could place, for example, on their own websites to encourage people to ‘follow’ their company on LinkedIn. Just to clarify, following a company in LinkedIn’s terms simply means that you receive news automatically from the company either via email or as an update on your LinkedIn homepage, according to your preferences.

You’ve been able to follow companies from the LinkedIn site for a couple of years now, but this is the logical extension to that by facilitating it away from just the Company pages on LinkedIn. It also ties nicely in with the other feature that LinkedIn added to the Company pages at the end of last year which allows organisations to post updates and hence opens up the opportunity for them to start to use their Company Page more proactively as a company mouthpiece and marketing tool. (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Course, LinkedIn News, LinkedIn Site Changes, LinkedIn Training, LinkedIn Workshop
Article Tags: , , , ,

LinkedIn Events – really useful (even with no event to promote)

August 25, 2011 by ,

LinkedIn Events*** UPDATE: Unfortunately the Events section was removed by LinkedIn at the end of 2012 and is no longer available ***

The events section in LinkedIn is a great place to promote events – I’m guessing that might not come as too big a surprise to you? However, just in case you weren’t even aware of its existence (shame on you – or should that be shame on LinkedIn?) then you will find it hidden away under the ‘More’ button on their main menu.

Hopefully that may well change but, in any case, it doesn’t take away from all the benefits it offers. And what are they, Mark, I hear you ask?

[Update: December 2012 – I’m afraid that as of November 2012, LinkedIn has decided to drop this very useful feature. While we are trying to get in re-instated through weight of requests, only time will tell.]

Well, the bits that I personally find most useful are:
(more…)

Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice, LinkedIn Tips
Article Tags: , ,

Connecting your Blog to your LinkedIn Profile

August 4, 2011 by ,

Blog on LinkedIn Profile[Update: The linking of blogs became impossible when LinkedIn updated and abandoned the use of applications in 2011/12 – you can still share items from your own blog in terms of Content Marketing but you can no longer link the actual blog to your profile.]

I don’t know about you, but I like to get as much benefit as possible from the work that I put into something.

My blogs are a great example of that. I’ve been running a blog for over 5 years now and also have set blogs up for, I guess, over 200 companies and individuals in that time. I still help organisations understand how blogs integrate into their marketing, PR or business development plans and, done right, they’re a fabulous business tool – a combination of push marketing, with relationship building and search engine marketing all in one nice little bundle. A key component in the social media as well as the internet marketing mix.

Use your Blog on your LinkedIn Profile

One place where all the information from your blog is going to be particularly valuable is over on your LinkedIn profile. It’s the perfect place to (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Applications, LinkedIn for Recruitment Agencies, Optimise your Profile
Article Tags: , , , ,